Two different marketing approaches... both can work but in different ways.

Both.  Just be consistent.

Depends on how good you are at either one. Farming is a strategy that needs to be consistent. FB ads do not really need to be consistent but needs a strategy. Willy-nilly will not produce anything in either.

Fastest leads would be FB with landing page.  Minimal costs but you still have to tweek & refine to get the best results.

Both or more. I'm in favor of targeted direct marketing these days. 

I'm going to go with post cards because they actually end up in the hands of your potential clients if you are targeting Sellers as I do.

Sending out postcards. Works for me all the time.

send out postcards directing them to landing page

Depends on the nature and age of your target demographic.

1. For some of our markets postcards are key,
2. for some social media does the trick.
3. for others we pick up the phone.

Both are, but my preference is sending out postcards.

Definitely post cards but I believe in diversification do both for  over the top results!

I'd say postcards but, I wouldn't hesitate to do both!  Why not? Landing pages are free...or at the very least, cheap!  Why not pick up another one or two leads from a landing page?

Why is it either or?

Why not both and?

I think both postcards and Facebook have their place in a marketing campaign, especially if both are driving traffic to the same landing page.

First, the method is not as important as the message.

The foundation begins with direct response marketing. Give the reader more than one option. There are real important options that must be provided. Postcards and Adwords yield very similar responses. My advise would be to balance the effort and synchronize your message to be a validation point.

Save the FB spending to zero in on those who have indicated their interests.

It depends on the quality of the marketing you are going to do.  If, done well they can all be equally effective.

just my opinion, but for listing agents, nothing trumps postcards...nothing...

Postcards but on a regular basis.

Post cards. They can be used to encourage people to visit your website / social media accounts.

Inna Ivchenko nailed this one!

Both

Post cards = $$$$$$$

Both and follow up, have a plan and execute that plan, focus on one market and go with it.

Facebook Ads if you send them out regularly.

Steven Nickens - I am not so much for direct marketing - so I'd suggest landing pages. However, I am sure, if done right (and not sure if you have EDDM, you can get excellent results with direct marketing, too.)

Younger generation is on Facebook and they are a great source of Buyers.  If you looking for listing I tend to think the Baby Boomers are not on Facebook as much as the younger generation.  Both are great sources for leads.

Steven,

You have to test it out in your community.  What works in one place does fails in another place.  You have to talk to the people face to face, and do research beyond Facebook, etcetera.  A

I'm trying both ways to generate leads.  Not everyone is on social media.

The second option does not work for those who do not use social media.

I prefer a personal contact and that could be by phone or in person

Traditional marketing gets you 98% of business. That should couple with door knocking, local paper ads, proven Sold signs.

This social media gets you perhaps 2% if that much. Bloging also help to make you stand out. In our area there are close to 100,000 agents. You need distinguish yourself before relatives and friends remember using your service.

I think postcards, if done right will have a positive effect. I agree Facebook has its place too.

Hmmmm....I think I have to agree with Bob "RealMan" Timm on this one. I am a fan of Facebook ads, but I'm not sure if you can target a neighborhood. I know you can target a zip code and city - just not sure about a neighborhood.

Steven Nickens Postcards/Letters have always worked for me.

I would do both,  double your output

All printed media needs to push the recipient to your website with a call to action. 

If you're going to do it - don't do it half way - do both

I guess whatever you do, you have to do it the right way and be effective at it. Now, people are quick to say do this or do that, but I think in order to mimic their success, you have to know the gritty details of their master plan.

I do a little of both, as you never know which method will work.

Steven - I would think this may be different depending on the agent, the market they work in, and their niche. Either could be effective, and an agent needs to discover what will work for them.

Barbara Todaro is the queen of direct mail.  She does an amazing job of it and it brings results.

Me, I've tried it and facebook ads, but neither were done consistently in a farm mentality, so neither worked well for me.

We have never done postcard marketing but have had very much success with internet marketing, so I'd go with the latter.  Although couldn't you do them together? -Kasey

I believe the postcards are more locally focused and for immediate hot leads; win out over your alternative method.

I am a post card supporter but they have to be extraordinary...

Why don't you try both and then let us know the results. I personally have not had much luck with FB landing page.

Definitely send post cards but not as a substitute for your website or social media presence.

I'm not a paper person so the latter for me.