Real Estate Technology & Tools

Who do you typically turn to first when considering the purchase of a new piece of technology for your real estate business? If you're like a lot of agents, you'll pick the brains of other agents to find out what works and what's not worth your money.


But the choices – there are so many of them! When you find yourself feeling overwhelmed, grab a cup of coffee and dig into the following pages. Let your colleagues walk you through those choices and help you decide on how and where to spend your money.


Feel free to check back daily because we add hundreds of new posts every day. This is the place to find everything an agent needs to know about tech and tools to help you run a lean, mean real estate machine.

Recent blogs on Real Estate Technology & Tools
By Daniel Ramsey, MyOutDesk - Real Estate Virtual Professionals
(MyOutDesk)
Artificial Intelligence(AI) is rapidly growing in popularity and use due to advancements in its accessibility. Many businesses are now starting to realize the potential benefits of using AI to create content. The technology is becoming more sophisticated and advanced every year, making it an increasingly viable option for businesses looking to streamline their content creation process. But should you jump on the bandwagon and start using AI content generation for your business? Like any technology, there are pros and cons, and it's important to consider both before deciding what's right for your business. The complexity of what today's AI is capable of equates to equally complex problems. From lack of consistency in the quality output to moral dilemmas regarding the replacement of human...
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By Joe Manausa - Tallahassee, FL, Tallahassee Real Estate
(Joe Manausa Real Estate)
AI has the potential to revolutionize content marketing in a number of ways.I encourage you to do three things to best understand how AI could alter your future: Read the three points below, check out the "shocking" conclusion below, and then grab the free giveaway to start your journey of discovery for the use of AI in your content marketing.I promise you will not see the conclusion coming!How AI Is Transforming Content Marketing TodayFirst, AI can help with the creation and distribution of content. For example, using natural language generation (NLG) techniques, AI can automatically generate written content, such as news articles or product descriptions, which can save marketers a significant amount of time and resources.Additionally, AI can be used to optimize the distribution of con...
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By Stephen Fells, Marketing, Technology, Fun and News!
(AgencyLogic)
You can now choose between creating either a PowerSite Free or PowerSite Pro single property Website. Both are created using the Create New PowerSite button. Having added property details you publish your PowerSite and can then choose if you want our PowerSite Free or PowerSite Pro. But how do they differ?Here are the differences: 
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By Joe Manausa - Tallahassee, FL, Tallahassee Real Estate
(Joe Manausa Real Estate)
YouTube created Shorts in response to the growing popularity of TikTok and Instagram Reels. Both of these platforms have seen a surge in users in recent years, thanks to their short-form video format, which allows users to quickly and easily create and share videos that are 15 seconds or shorter.YouTube, which has traditionally focused on longer-form content, saw the potential in this format and decided to create its own short-form video feature called Shorts. The idea behind Shorts is to give YouTube users a new way to create and share videos while also giving creators a new way to reach and engage with their audience.As for what is likely to happen to TikTok and Instagram now that Shorts are up and running on YouTube, these platforms may see a decline in users and engagement. This is ...
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By Wendy & Greg Kime, Plymouth MI Real Estate Experts
(Kime Realty)
Do you know what your home would sell for in today's shifting market - check out our recently launched Home Equity Report? Moreover, use our Home Equity Report to monitor your home's value and stay on top of market conditions.Want to Sell Your House? Price it RightLast year, the housing market slowed down in response to higher mortgage rates which had an impact on home prices. In other words, if you're thinking of selling your house soon, you'll want to adjust your expectations accordingly. As realtor.com explains:. . . some of the more prominent pandemic trends have changed, so sellers might wish to adjust accordingly to get the best deal possible.Secondly, in a more moderate market, how you price your house will make a big difference. For instance, your original listing price affects ...
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By Melissa Thompson, I'm a real estate agent helping buyers and sellers
(Thompson Real Estate)
As a real estate agent, your days are usually consumed with activities like showing houses, marketing new properties, and analyzing financial data so you can make better real estate decisions on behalf of your clients. But if you want to be a more effective agent, and preserve your business continuity, you also need to think about cybersecurity.Why is cyber security so important for real estate agents and what steps can you take to improve yours?Why Cybersecurity Matters for Real Estate AgentsSo why is cybersecurity so important for real estate agents?On some level, real estate agents aren't a uniquely threatened population; cybersecurity is important for everyone, in every industry. Any individual and any business in the world can be targets of cyberattacks, so it's valuable to invest ...
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By Dr. Paula McDonald, Granbury, TX 936-203-0279
(Beam & Branch Realty)
As I embark on my third Podcast show, Real Estate Talk2Day, I promised that I would share some of what I have learned in the podcast world over these past few years. I believe that podcasting is a great way to "be heard" and to share what you have learned in your area of expertise.If you are considering doing a podcast, these tips may help you move from consideration to getting it done! There is no better time than right now to make your plan and implement a new idea. My mantra since losing my lung over 13 years ago is to LIV2DAY meaning, don't wait to live your life!Here are the basics for getting started with a podcast:1. Name your podcast. Keep it simple yet, make sure it truly reflects your topic.2. Create a podcast cover. (There are professionals who can do this for you. Or, you ca...
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By Steve Penner, REALTOR / Pro Ledger Online (owner)
(Royal LePage / Pro Ledger Online Software)
Since real estate agents frequently get a huge number of emails from clients, leads, and other industry experts, managing email can be a difficult process.Here are some pointers for managing email:Create folders for various email kinds, including customer communications, leads, and emails relating to your sector. This will make it simpler for you to find certain emails and keep your inbox organized.Use filters. Configure filters to categorize and automatically sort incoming emails. This will make it easier for you to recognize urgent emails and order your responses.Unsubscribe from emails that are not needed. Delete any emails that are not pertinent. This will enable you to focus more easily on important emails by lowering the volume of emails in your inbox.React quickly. As soon as you...
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By Steve Penner, REALTOR / Pro Ledger Online (owner)
(Royal LePage / Pro Ledger Online Software)
Now may be a good time to review your use of a Calendar.  How well do you make use of this important tool? Here are some ideas on how agents can use their calendar to minimize stress and stay organized: An agent can use a calendar to schedule appointments with clients, open houses, property showings, and meetings with other realtors and professionals in the industry. They can also use a calendar to plan out their prospecting and follow-up activities with leads and clients.  An agent can also use a calendar to set reminders for important deadlines such as contract expiration, closing dates, and other events that are critical to their business. They can also schedule regular check-ins with clients, to keep them informed and updated on their property search or sale process. A calendar can ...
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By Stephen Fells, Marketing, Technology, Fun and News!
(AgencyLogic)
A single property Website helps agents, brokers, home owners and others involved in real estate to market a single home using the highest form of personalized marketing. The Websites are used in listing presentations and serve as the single richest source of information about one home online.Each single property Website is accessible via a unique domain name that traditionally reflects the properties street address, a feature that is included with the product. Also included: Custom Domain Name Sophisticated Lead Capture Integrated QR Codes Unlimited High-definition Photos Full Screen Slideshow with Detailed Captions Custom Photo Banners Video, Blog, Podcast and Audio Integration Unlimited Property Description Text Automated Property Maps & Area School Links Unlimited Custom Links and Cu...
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By Stephen Fells, Marketing, Technology, Fun and News!
(AgencyLogic)
We are excited to present this PowerSite Pro single property Website: 1326Kirby.com  Marketed by Christie's Master's Circle REALTOR Fouad Talout the Website highlights a $1.99MM, 4 bedroom, 3.5 bathroom, gated colonial brick home. 1326 Kirby Road, McLean, VA 22101 Using our new PowerSite Pro platform, Fouad has added:  lots of high definition photos a detailed description property highlights office info a property map  Fouad Talout has cultivated a visionary strategy for connecting people to their dream homes in the Capitol Region. From his hometown of Casablanca, to 5th Avenue New York City, to Washington, D.C., Fouad combines his international luxury real estate experience with his extended sales background to expertly and effortlessly sell elegant estates and fine properties. In 2012...
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By Melissa Thompson, I'm a real estate agent helping buyers and sellers
(Thompson Real Estate)
Technology is evolving rapidly, and the future of real estate is no exception. Real estate agents are embracing touchscreen technology to enhance their listing experience. This technology uses a computerized tablet to display properties. It eliminates the need to carry an array of papers, binders, and folders. Here we will discuss how touchscreen technology benefits the real estate industry.1. Secure Clients' InformationThe real estate industry is always concerned about protecting its clients' information. This is why real estate agents use computerized data systems, which log all the transactions that go through all levels of the real estate transaction. Touchscreen technology makes it easier for real agents to monitor who is accessing their clients' information. The added safety net a...
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By Melissa Thompson, I'm a real estate agent helping buyers and sellers
(Thompson Real Estate)
It is no secret that technology has made life easier in a number of ways. Technological advancements have been in full swing for the past decades so new and improved technologies are being created and released every day.  From virtual assistant services, to social media marketing technology has come a long way in helping businesses grow and function better. The real estate industry is just one of many that profit from these technological advancements. This article will take a look at some of the best property technologies available today. You will find out what 3D Virtual tours are, why using a virtual assistant service is a great idea as well as learn how social media plays an important role in real estate marketing.What 3D virtual tours are and why they are usefulIt is said that a pic...
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By Stephen Fells, Marketing, Technology, Fun and News!
(AgencyLogic)
With the year year now officially here we have special offers to help kickstart your marketing and save you money.  Here are the details: Deal 1 (January Only) – buy one single property Website license, and get one free! That’s a $50 saving! Deal 2 (Forever Deal) – buy five single property Website licenses, and get one free! That’s a $50 saving!Our most frequently asked questions:Q: Is the domain name included?A: Yes!Q: Are there additional or recurring charges/costs?A: No!Q: When does the single property Website expire?A: Each single property Website lasts one year from activation which is the moment you decide to pick a domain name and make it live. If you have multiple single property licenses they can sit in your account until you need to use them. So you can buy five to get the dis...
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By Melissa Thompson, I'm a real estate agent helping buyers and sellers
(Thompson Real Estate)
Buying or selling a house can be a major financial decision for most individuals. Not to mention, it can be an emotional one too. Therefore, people need more than just a real estate dealer with a license. They need someone who can genuinely guide them throughout the process and pinpoint the downsides of investing in a certain property while protecting their interests.Social media can be a great platform for you to sell real estate in a breeze while highlighting and promoting all your qualities to make you stand out among your competitors. There are also various robust growth tools on the market to make it all easier for you. For instance, you can use a reputable TikTok followers growth service to grow your audience and easily promote your real estate business on TikTok.Nevertheless, if ...
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By Jigar Shah, Product Manager (Prop-Tech) at Houzeo Corp.
(Houzeo Corp.)
One of the top questions on the mind of any home seller and buyer would be – what are closing costs? Closing costs are fees you will pay during the process of buying and selling a home. This can entail everything from loan fees to inspection fees. Usually, one pays closing costs when they go to a title office and complete the transaction, which transfers ownership. Both sellers and buyers pay closing costs, but the former generally pay most of them. You can negotiate with your seller to help bear some closing costs, which is known as a seller concession.Understanding closing costs could be a bit tricky, especially if it’s your first real estate transaction. Here’s an overview of all that you need to know about closing costs for sellers and closing costs for buyers. Let’s get started.Clo...
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By Dick Betts, REALTOR® The Villages, Florida
(TOUCHSTONE REAL ESTATE)
In your past or maybe even currently you work or know somebody that can accomplish so much in such a short amount of time?  It seems they glide through the day knocking out tasks and projects with little effort.  Meanwhile you are a flurry of unorganized actions leading to frustration and taking much longer to accomplish a single task?  The difference boils down to one word, organization!I have broken down the word organization into three categories, Contact Management, Time Management and Information Management.  I have written, spoken, taught and preached Contact Management going back to my beginnings long before I was introduced to Palm Pilots and other digital means to become more organized with vital information about people.Many of us started our Time Management on a planner or ap...
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By Paul Eastwood, Buying Buddy IDX CRM
(Buying Buddy)
Choosing the best IDX plugin for your website doesn’t have to be a hassle, but it should be a thoughtful choice that makes your life easier as a real estate agent. With so many different options out there, it can be tough to figure out which features are most important, so today we’ve broken down 3 things to consider before choosing an IDX plugin for your real estate website. 1. How much will it cost?Yes, let's talk about price! Cost is generally the first consideration for real estate agents looking for plugins to match their budgets. IDX solutions are designed to give more value to an agent’s business, and one way they do that is to reduce marketing costs by providing premium features. These premium-function solutions have been out of reach for most agents but are now available at pri...
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By Eric Lawrence Frazier MBA, Founder and CEO of The Power Is Now Media, Inc.
(The Power Is Now Media, Inc. )
I, Eric L. Frazier, MBA, am the President & CEO of The Power Is Now Media Inc. We are a media company that focuses on creating real estate content in collaboration with our VIP Agents and distributing the content on all major social media platforms, online TV platforms, and major podcast platforms. While we have various shows that may be of interest to real estate agents, here's me and Jenny Gonzalez, VIP Agents Director, talking about the Homebuyers Town Hall, a popular show at The Power Is Now Media
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By Nicky Dou, The BEST REAL ESTATE AGENT in Northwest Arkansas
(Collier & Associates)
According to U.S. News & World Report, Northwest Arkansas is home to eight public high schools that rank in the top 10% in the nation! I am a top real estate agent in Northwest Arkansas and have helped hundreds of people relocate to our amazing area. I was born and raised in Springdale, Arkansas and graduated top of my class from Springdale High School in 1996. I have lived in Springdale, Fayetteville, Bentonville, Cave Springs and currently reside in Rogers, Arkansas. I know Northwest Arkansas very well and some of the main questions I receive from people relocating to NWA is about the schools. I decided to write this blog post so that you can compare the schools and have all of the info at your fingertips in one place. This should help in making your decision of where your children m...
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