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Real Estate Technology & Tools

Who do you typically turn to first when considering the purchase of a new piece of technology for your real estate business? If you're like a lot of agents, you'll pick the brains of other agents to find out what works and what's not worth your money.


But the choices – there are so many of them! When you find yourself feeling overwhelmed, grab a cup of coffee and dig into the following pages. Let your colleagues walk you through those choices and help you decide on how and where to spend your money.


Feel free to check back daily because we add hundreds of new posts every day. This is the place to find everything an agent needs to know about tech and tools to help you run a lean, mean real estate machine.

Recent blogs on Real Estate Technology & Tools
By Jared Hill, ERA Brokers have locations all over the west.
(ERA Brokers)
Introduction to the Shift: Real Estate’s Online ImperativeReal estate professionals are witnessing a gradual but significant shift in how clients engage with listings, agents, and services. Today, many prospective buyers and sellers turn to search engines as their primary resource. Real estate agents, therefore, face a pressing question: how can they ensure their visibility amidst a growing sea of digital content? Search Engine Optimization (SEO) appears to hold part of the answer, although its effectiveness relies on more than quick fixes or keyword stuffing.SEO’s Promise in Localized SearchOne of the most promising areas for SEO within real estate lies in localized search optimization. By refining content to match local search intent—phrases like "condos in Miami" or "realtors in Denv...
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By Toby Barnett, Toby Barnett
(KW North Sound)
Reblogging to save for future reading. Getting a LAANC flying a real estate video mission. A new property listing, you already have the on the ground still images and video loops to edit. But the drone fly over footage is missing. You want to collect the stills and video files to round out the real estate listing story.  You are in a no fly zone restricted air space to fly your real estate drone. Now what? No overhead media and call it a day? No way. Put in the request early and don't wait. The process is streamlined now. But not if you put off the LAANC request for authorization to fly your drone until the last minute. Racing out the door with fresh batteries, an SD card with plenty of recording space. The weather conditions are perfect, Mr Sun is parked in the perfect place for lighti...
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By Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker
(MOOERS REALTY)
Getting a LAANC flying a real estate video mission.A new property listing, you already have the on the ground still images and video loops to edit. But the drone fly over footage is missing. You want to collect the stills and video files to round out the real estate listing story. You are in a no fly zone restricted air space to fly your real estate drone.Now what? No overhead media and call it a day? No way. Put in the request early and don't wait. The process is streamlined now. But not if you put off the LAANC request for authorization to fly your drone until the last minute.Racing out the door with fresh batteries, an SD card with plenty of recording space. The weather conditions are perfect, Mr Sun is parked in the perfect place for lighting and effect.Then Rut Rho.The FAA air char...
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By Joan Cox, Denver Real Estate - Selling One Home at a Time
(House to Home, Inc. - Denver Real Estate - 720-231-6373)
My buyers will be here later this week, and they provided a list of homes they would like to view.    Many are upgraded with the finest quality.   There was one home that listed they had installed the Control4 system throughout their home.   I hadn't ever heard of this system, so I had to Google it.There is a Dashboard, and you control -  blinds doors garage doors gates cameras security systems water heaters water shutoff generator thermostat You can look by room, and ask for Spotify, Netflix, play music and so many other things!   Here is a video with all their info.  Everything is at your fingertips on your phone.This was very interesting to my buyers, and think even if they buy another home without this system, they probably will look into it for the home they do purchase.
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By RealBird Real Estate Marketing, All-In-One Real Estate Marketing Toolkit
(RealBird Inc.)
RealBird has partnered with RentRisk to integrate their tenant application and screening services directly into our rental listing syndication platform, (available in the USA). With this integration, you can now easily add a tenant application and background check option to your RealBird rental listings when you publish them, or directly from the listing’s marketing page in your dashboard.How Does It Work?Activating this feature in your RealBird dashboard is a one-click process. Once enabled, RealBird automatically generates a RentRisk tenant screening link for your rental property. This link is stored in your RealBird dashboard, where you can easily copy and share it with potential tenants. Additionally, the single property website that RealBird creates for your rental will include an ...
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It does feel like we are drowning in a sea of new technology! To be honest, I was hesitant about using it, mostly lazy! I didn't want to learn anything new! I have always said though "if you ain't learning, you ain't earning!" So I decided get off my lazy behind and check out some new technology and hopefully make my business easier.   My 3 Tech Tools That I Started Using 2024 It does feel like we are drowning in a sea of new technology! To be honest, I was hesitant about using it, mostly lazy! I didn't want to learn anything new! I have always said though "if you ain't learning, you ain't earning!" So I decided get off my lazy behind and check out some new technology and hopefully make my business easier.  1. CHATGPT  I have no idea what it stands for but my office had a zoom training ...
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By Peter Mohylsky, Destin BeachPro, Call me at 850-517-7098
(PMI. Destin)
For some, the search for their dream home feels like a year-round 'Nightmare Before Christmas.' .  It does not have to be that way But it doesn't have to be that way! Let's work together to turn your real estate journey into a holiday treat.Contact me today, and let's make your homeownership dreams come true.🏠👻#thehelpfulagent #home #houseexpert #listreports #halloween #hallowyay #a103124 #realestate #realestateagent #realtor
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By Scott Seaton Jr. SLS Home Insp, The Home Inspector With a Heart!
(SLS Home Inspections-Kankakee Will Iroquois Grundy Counties)
Quality of Life Raise. This post could have started writting many years ago, 2014 to be exact. I started my home inspection business, SLS Home Inspections in 2007. I started with a 13 page pile of paper with components of what to inspect. It matched the primitive report software I was using. It wasn't very expensive to use the report writing software but it did the job for 11 years. I was at a home inspection conferance and met Erin Brockovich, yes the Erin Brockovich. I was standing in line to get a picture with her and the inspector behind me in line and I were chatting about business and inspector stuff. He said he was doing about 300 inspections a year. I was only doing about 200-225 and was having trouble keeping up with the signatures and payments and sending reports. I asked how ...
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By Ritu Desai 703-625-4949, Northern Virginia,Washington DC & Maryland Realtor
(Samson Properties)
Picture this: It’s 2002. I’m sitting at my desk with a big stack of papers, a pager on my belt, and a cell phone as big as a brick! The fanciest tech I had was MapQuest directions printed out and stuffed in my car. Those were the “good old days” of real estate! Fast forward to now, and I’m practically a walking app store. Yep, after over 22 years in the business, I’ve gone from a pager-loving Realtor to a tech wizard. Let me take you on a fun trip through how I became an app expert!Canva: The Design WizardCanva transforms the way I create marketing materials. Whether it's eye-catching social media posts, listing flyers, or property brochures, Canva's intuitive platform makes design simple. Its pre-made templates and easy drag-and-drop features let me produce professional-looking content...
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By Peter Mohylsky, Destin BeachPro, Call me at 850-517-7098
(PMI. Destin)
Finding the perfect home doesn't have to be a 'fang'-tastic challenge.Sink your teeth into your dream house with my expert guidance!  It is a sign of the times as we get ready for the fall buying season.  🦇🏠Contact me today and let's make your homeownership dreams 'battier' than ever.#thehelpfulagent #home #houseexpert #house #listreports #lovebites #loveatfirstbite #a102524 #realestate #realtor #realestateagent #halloween #hallowyay
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By Joan Cox, Denver Real Estate - Selling One Home at a Time
(House to Home, Inc. - Denver Real Estate - 720-231-6373)
Let's all agree, we get WAY too many emails, texts and phone calls from solicitors! There are times I actually read more than the first few words, and the other day I was shocked at the attitude she took in her email.   Even if I was looking for leads, I definitely would NEVER call/email her back. I guess I probably read a bit, and quickly deleted the first one.   The next day I semi-remembered the name and read more than the first few words, and she said - something like - guess you either don't want to work or too lazy to email me back! WHAT????   Wow, wonder if she EVER gets anyone to respond?   Maybe she is a bit desperate, but wow, I was SHOCKED.   If we wrote anything like that, we would be out of business lickety split! 
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By Joan Cox, Denver Real Estate - Selling One Home at a Time
(House to Home, Inc. - Denver Real Estate - 720-231-6373)
Thanks Carol Williams and Frank Worrell for hosting this month's challenge, and is a very easy one, since we all usually have PAGES of apps, but only a handful we use constantly, and could not live without!I have written about Out of Milk before.   It is my grocery list.   I always have my phone in the kitchen while cooking, so when I run out of a product, it is easy to add to my list.  I only take my phone into the grocery store, as my ID and credit cards are in a pocket on the back of the phone.   Not often do I find I am completely out of something, since this app keeps my pantry, refrigerator, and freezer stocked. I recently heard of a product I could add to my garage door to ensure my door was closed.   I have left my house a couple of times lately and left my garage door open.  (i...
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By ReShawna Leaven, Experience. Knowledge. RESULTS.
(KW United | Alexandria/Kingstowne)
Hey ActiveRain Members!If you're an iPhone user, you’ll love this! For those of you on Android, this email might not be as beneficial, but feel free to share it with any iPhone users you know.I really geeked out on technology with my phone this week, and I wanted to share a few things that could be helpful to you in your business and daily life. Have you ever wanted to send your contact card to someone you meet? There's a shortcut for that. Have you ever wanted to send a "Happy Birthday" text message? There's a shortcut for that. Have you ever wanted to add someone to your phone and send them a text instantly? Yep, there’s a shortcut for that too! Here’s what I’ve put together for you: Part 1 – How the Shortcuts work: Watch Here Part 2 – How to build the Shortcuts: Watch Here Finally, ...
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By Joe Jackson, Clintonville and Central Ohio Real Estate Expert
(Keller Williams Capital Partners Realty)
This blog discusses three essential tech tools the author began using in 2024 to enhance productivity and streamline tasks. It's a great read for anyone looking to upgrade their toolkit with modern, practical solutions to stay ahead in 2024.Have a super fantastic week!Joe Jackson, Realtor-KWCP My 3 Tech Tools That I Started Using 2024 It does feel like we are drowning in a sea of new technology! To be honest, I was hesitant about using it, mostly lazy! I didn't want to learn anything new! I have always said though "if you ain't learning, you ain't earning!" So I decided get off my lazy behind and check out some new technology and hopefully make my business easier.  1. CHATGPT  I have no idea what it stands for but my office had a zoom training on it so I joined the meeting. HOLY COW! I ...
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By Tracy Lee Parker, Buy*Sell*Rent
(RE/MAX DFW Associates)
My 3 Tech Tools That I Started Using 2024It does feel like we are drowning in a sea of new technology! To be honest, I was hesitant about using it, mostly lazy! I didn't want to learn anything new! I have always said though "if you ain't learning, you ain't earning!" So I decided get off my lazy behind and check out some new technology and hopefully make my business easier. 1. CHATGPT I have no idea what it stands for but my office had a zoom training on it so I joined the meeting. HOLY COW! I use this feature everytime I have to write a description for a new listing. It made me realize how uncreative I really am when it comes to describing a home. MY DescriptionFRESH PAINT, FRESH CARPET, FRESH LVP!!!! 3 bed, 2 bath, 2 living, 2 dining room & 2 car rear entry! Easy access to Central Exp...
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By Eileen Burns 954.483.3912, FLorida Real Estate Connector
(Trans State Commercial Realty Inc. )
So Many Tech Tools a Real Estate Professional Can Utilize!Here are a few I can navigate:There are so many apps available that are easy to download and then...deer in the headlights for me often times!  Where do we go next.  The answer is: an educational experience ensues.Being in the profession for more than three decades I may have many stories about the evolution of technology.  Some may not even remember MLS listings in a telephone book format, hand-written documents with no pre-printed forms to transaction the buy-sell opportunity and/or even the dot.com days.Nonetheless, we must choose to be an early adapter or late to the party.I have learned of apps during this ActiveRain October Challenge I not familiar with and may add to the toolbox:  Onxhunt, Real Scout, and Room Vu to name a...
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By Bob McCranie, Your best advocate when buying or selling your hom
(Broker Associate / Team Lead - Texas Pride Realty Group)
Client 1 - Six deals through her RG site we built. $4.7m in volume, $117k in Gross Commission. 2790 indexed pagesClient 2 - Four deals through RG site we built. $1.4M in sales. 2 from Google Business Profile we helped curate, 657 indexed pagesClient 3 - 21% of her business is RG leads from the site we built. 3030 indexed pages.Client 4 (me) - 5 closings from RG, 1 Referral outbound. $2.4M in sales, $69k in GCI. 5600 indexed pagesClient 5 - 6 closings from GBP which brought 203 clicks to his website this year. $3.4 in sales, $157k in GCIIT CAN BE DONE.    
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By Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer
(Personal SEO - Website SEO and Real Estate Marketing)
What is Generative Search? If you don't know you probably just haven't noticed. It's the AI giving you the answer to your searched question without sending you to a website. But isn't that the opposite of what we want? We want people to find the answer by clicking on the search response and going to our website. But if the reader can have the questioned answered without leaving Google, why bother? That's what Google really wants. It doesn't want anyone actually LEAVING their platform even though that's exactly what it was designed to do. But we have to pivot and adapt to the latest SEO trends; otherwise, we will get left behind like that old site on SERP #50. No one is finding those. So how can we compete?YOU become the answer.Whatever Google supplies is found somewhere online, it can't...
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By Hannah Williams, Expertise NE Philadelphia & Bucks 215-820-3376
(HomeStarr Realty)
I don't use too many apps, but I use Instagram Daily, which informs me of the news faster than any other device—What do we learn from the apps we use? Alexis controls many products in my house. She wakes me up, so she becomes my alarm clock. When I want to know what the weather is, I ask her. She has become a weather person; She can control my TV. She told me when my packages arrived from Amazon and gave me a roundabout day and time. She can also help control my other app in the house, Sensi  . Sensi is my thermostat. It controls the temperature in the house. I can ask Alexis to adjust the temp, or I can use the app on my iPhone.  I like the house cold when I go to sleep, so when in bed, I tell Alexis to lower the temperature to my preferred temp. When I was getting ready to leave, I in...
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By Linda Peltz, It's The Sold That Counts
(eXp Realty)
Water management is a crucial aspect of farming, and finding the right solution can make a significant difference in productivity and crop health. With droughts and fluctuating water tables becoming more prevalent, farmers need reliable equipment to efficiently extract and distribute water. Taco Hydroflo Pump, a leader in custom water pump solutions, offers tailored vertical turbines, water lube, and submersible pumps specifically designed for agricultural applications. Lets explore how Taco Hydroflo Pump addresses the unique water needs of farmers and why it is a top choice for agricultural water solutions.  Understanding Vertical Turbine PumpsWhat Are Vertical Turbine Pumps?Vertical turbine pumps are essential for drawing water from deep wells and delivering it to the surface. They ar...
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