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Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Recent blogs on Real Estate Sales and Marketing
By Peter Mohylsky, Beach Broker, Call me at 850-517-7098
(PMI. Destin)
Here are the latest housing market statistics for Destin, FL!  I try to post this every week because the trend is what is important at this point in time.  Days on market is still creeping up, Inventory is decreasing slightly and the number of new listings entering the market is definitely going down.  If you'd like more detail on the market, what's available or how much your home might be worth, let's set up a meeting to discuss!#houseexpert #housingmarketexpert #house #home #listreports #localhousingdata #areaexpert #realestate #realestateagent #househunting #homeowner #hometrends #housingtrends
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Here is the north Texas real estate market update for the week ending September 28 2024..New properties for sale 3525Back On Market 781Price Decrease 4367Price increase 433Active kick out 98Active option contract 1628Active contingent  342Pending listings 2148Sold listings 2599Expired listings 1252Cancelled listings 846Withdrawn listings 63Temporary off market listings 391Coming soon listings 483
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for October 5 2024..New properties for sale 866Back On Market 124Price Decrease 875Price increase 98Active kick out 12Active option contract 239Active contingent  64Pending listings 344Sold listings 370Expired listings 62 Cancelled listings 124Withdrawn listings 14Temporary off market listings 40Coming soon listings 75
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By Kukun--240-483-3649 Franklin Carroll, Elite client engagement tools and proptech
(Kukun, Inc.)
Secret Shopping in Real Estate: What Every Realtor Needs to KnowIn the fast-paced world of real estate, it’s easy to assume that every lead is being followed up and that potential clients are receiving the attention they deserve. However, a recent report from Mike DelPrete, titled Secret Shopping: 47% of Online Property Inquiries Are Ignored, reveals some eye-opening statistics that all realtors and brokerages should take seriously. This article is a must-read for those committed to improving their customer service and growing their business.The Findings: Missed OpportunitiesThis report is based on 100 secret shops conducted across the U.S., where a team of experts evaluated the real customer experience by posing as interested buyers. What they uncovered was a substantial gap between le...
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By Karina Gafford, Military PCS/ VA Home Buying & Selling Specialist
(Homefront United Realty Group)
Fellow agents, here’s a golden opportunity for your clients! This 16.983-acre estate in the exclusive Laura Heights Estates offers country living at its finest, just minutes from city conveniences. Picture this: a private, gated entrance leading to sprawling acreage with mature oaks and a gentle slope. It’s the ideal site for luxury custom homes, providing a park-like setting with breathtaking sunrise views over the countryside. With utilities at the street and plenty of buildable space outside the floodplain, this property is ready for your clients to create their dream home. Laura Heights Estates is part of the coveted East Central ISD, offering exceptional educational programs including dual-language academies and career-focused pathways. Whether your buyers are looking for privacy, ...
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for October 4 2024..New properties for sale 789Back On Market 137Price Decrease 839Price increase 117Active kick out 11Active option contract 243Active contingent  39Pending listings 292Sold listings 367Expired listings 52 Cancelled listings 152Withdrawn listings 6Temporary off market listings 50Coming soon listings 93
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 1002 Highway 98 UNIT 717, Destin, FL 32541MLS #: 951705Price: $694,900Beds: 2Baths: 2Sq Feet: 955 Call Alyssa Barnett 916-710-3744 to see if this property is still available.IT'S ALL ABOUT THE VIEW!! Incredible opportunity to own a 2 bed/ 2bath condo at Pelican Beach! Located directly on the famed beaches of Destin...enjoy sun-splashed days of swimming and relaxing before coming home to this super spacious 2 bedroom condo with incredible Gulf views. This beach inspired condo offers a large master suite with GULF views along with a private bathroom, spacious guest bedroom, guest bath, in unit laundry, and open kitchen/living room overlooking the gulf. This condo is turnkey, fully furnished, and rental ready! This unit has been fully renovated and updates of this unit inc...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
 Listing Details: 11 Driftwood Road 7, Miramar Beach, FL 32550MLS #: 955699Price: $600,000Beds: 2Baths: 2.5Sq Feet: 1,296 Call Courtney Ledezma (850) 608-0677 to see if this property is still available.Do not miss your chance to purchase a Costa Vista Townhome which doesn't come on the market too often with a gulf VIEW ! On the first level you will find a covered carport made for two vehicles which is private and only designated for this unit- a rare feature at the beach! Many updates have been done to make this unit simply the best including granite countertops, luxury vinyl plank flooring, stainless steel appliances, gorgeous wood ceilings throughout, and a new sleeper sofa plus loveseat as of this year! Your own private balcony gives you excellent views of the Gulf of Mexico. Sold fu...
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for October 3 2024..New properties for sale 572Back On Market 141Price Decrease 872Price increase 81Active kick out 19Active option contract 276Active contingent  57Pending listings 306Sold listings 413Expired listings 47 Cancelled listings 170Withdrawn listings 10Temporary off market listings 66Coming soon listings 82
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By Chris Dunham, The Real Estate Guy™
(Brokers Hub Realty)
Mountain Views and Modern Luxury in a Quiet Cul-de-Sac: A Dream Home in ArizonaThis beautifully remodeled home is a true daydream come true, surrounded by stunning mountain views and nestled in a peaceful cul-de-sac. With a clean, modern, and sophisticated aesthetic, this home offers the perfect blend of style and comfort. The backyard is designed for easy living, featuring low-maintenance turf, ample space for entertaining, and breathtaking views of Arizona’s iconic sunsets. Relax to the calming sounds of the water feature, soak in the jacuzzi, or take a dip in the sparkling, turquoise pool.Inside, you’ll find a spacious primary suite that feels like your own private spa. The kitchen boasts a high-end Thor gas range, and the home includes two new Trane AC units, a tankless water heater...
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By Chris Dunham, The Real Estate Guy™
(Brokers Hub Realty)
Charming Historic Home in Encanto Palmcroft for Sale - Phoenix AZDiscover a rare gem in the heart of the prestigious Encanto Palmcroft Historic District! This historic home sits on an expansive double lot (nearly 1/2 acre) and offers incredible "livability."The spacious living and dining areas feature soaring beamed ceilings, glowing wood floors, and elegant, large windows. The family room boasts a vaulted ceiling and a row of French doors that open to a beautiful patio, overlooking a lush yard, sparkling pool, and ramada. Each of the four bedrooms has direct access to a bathroom, plus there's a convenient half bath for guests.The eat-in kitchen provides ample cabinet and counter space, with two sinks, a breakfast bar, and a pantry. The versatile breakfast room can also serve as an offi...
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By Joe Jackson, Clintonville and Central Ohio Real Estate Expert
(Keller Williams Capital Partners Realty)
This blog makes a great distinction between home buying and home shopping, pointing out that many people spend more time browsing than making decisions. It emphasizes the importance of a strong first impression, especially in the digital space where buyers often see homes online before visiting. High-quality photos and detailed listings are key to standing out. The author’s approach ensures that a property attracts serious buyers from the start. If you're looking to get your home noticed, these tips are essential! Have a super fantastic week!Joe Jackson, Realtor-KWCP The first thing we do need to define is the difference between Home Buying and Home Shopping.  Does this make sense?   From personal experience, there is a lot more shopping going on than buying.   Your home’s first impress...
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By Derek Vaughan, Your Real Estate Friend
(SouthPasadenaHomes.com)
In my real estate market (South Pasadena, CA) - the homes range from about $1.5 million to over $5 million. That means the photos are always professionally taken - even for modest homes or those needing repairs. I just listed a fixer upper for sale at land value only - since the structure needs considerable repairs. Even though the house is partly demolished, and there are studs sticking out - I opted to create the best photos possible by properly prepping the house and hiring a professional photographer. You can see the professional South Pasadena fixer upper photos here.Check out the video below to see the prep for photography - including overhead drone shot. Thanks for watching! 
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By Will Hamm, "Where There's a Will, There's a Way!"
(Hamm Homes)
This is so true by Lou Ludwig, enjoy.  Motivational Power Quote   Life is Not a Dress Rehearsal “Stop acting as if life is a rehearsal. Live this day as if it were your last. The past is over and gone.” Wayne Dryer, author, motivational speaker   As I see it . . . . . . . Life is not a dress rehearsal   This is the real thing . . . . And you have to go after it with enthusiasm.   You can’t go back and relive your yesterdays . . . . But you can move forward and live your future with renewed energy and passion.   You can’t replay the scenes from past . . . . But you can rewrite the script for the future and create a new beginning and a new outcome.   Life is not a dress rehearsal . . . . But you are the director of your success journey and you get to choose the path that you want to follo...
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By Peter Mohylsky, Beach Broker, Call me at 850-517-7098
(PMI. Destin)
The first thing we do need to define is the difference between Home Buying and Home Shopping.  Does this make sense?  From personal experience, there is a lot more shopping going on than buying.  Your home’s first impression is everything — and in today’s market, that starts online!📲 From stunning photos to detailed listings, I’ll help make sure your home shines🌟 Ready to get your home noticed?Let’s chat today! 💬#thehelpfulagent #home #houseexpert #house #listreports #homeowner #icanhelp #a100224 #realestate #realtor #ealestateagent #listingexpert
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for October 2 2024..New properties for sale 528Back On Market 143Price Decrease 782Price increase 58Active kick out 14Active option contract 263Active contingent  51Pending listings 348Sold listings 602Expired listings 112Cancelled listings 162Withdrawn listings 17Temporary off market listings 71Coming soon listings 92
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 1638 Florence Avenue, Fort Walton Beach, FL 32547MLS number: 959238Price: $398,000Beds: 4Baths: 2Sq feet: 1,629 Call Carolyn Orsua (406) 750-2270  to see if this property is still available.Welcome home to easy living in this single-story home conveniently located near Hurlburt Field and Martin Luther King Jr. Blvd for easy access to schools, shopping, dining, and water activities. This 4 bedroom, 2 bath home welcomes you with natural light and vaulted ceilings for a spacious feel. New LVP flooring in the entryway extended into the kitchen adds a modern touch, The fenced backyard provides ample room to enjoy outside activities like grilling, gardening, or playing ball. The added bonus is that the property is backed up to more greenery outside the fence for your viewing ...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 1211 Capri Drive, Panama City, FL 32405MLS number: 759190Price: $349,000Beds: 3Baths: 2.5Sq feet: 1,572 Call Carolyn Orsua (406) 750-2270  to see if this property is still available. Welcome home to waterfront living! This beautiful waterfront townhome sits on a lovely canal near Goose Bayou. Take your morning coffee to the master bedroom balcony overlooking the water, kayak through the canal, BBQ with friends and family on your private deck, or enjoy all the area has to offer with Panama City Beach located only 11 miles away! No HOA or Short-Term Rental restrictions. This home features an open floor plan with one half bath, kitchen, living/dining room, wood-burning fireplace, and two French doors leading to your private dock on the first floor. The dock includes built-...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 1322 Miracle Strip Parkway UNIT 601, Fort Walton Beach, FL 32548MLS #: 959958Price: $482,000Beds: 1Baths: 2Sq feet: 971 Call Gil Erikson 850-714-2122 to see if this property is still available.This lovely end unit condo has 2 balconies for taking in the gorgeous views. You can see both the Choctawhatchee Bay and the Gulf of Mexico. Plenty of room for the family to make vacation memories, sleeps 6, and you can also cash in $$$ on rentals. The beautiful Lazy River pool is perfect for relaxing. Easy access to the beach, multiple pools, modern fitness center, and many fun attractions in the area. Destin West is one of the premier resorts on Okaloosa Island.   Click here to see additional photos and details of this property
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By Peter Mohylsky, Beach Broker, Call me at 850-517-7098
(PMI. Destin)
Here are the latest housing market statistics for Destin, FL!  The good, the bad and the ugly.Prices are inching up again,  Inventory is following that trend.  Days on market are a close third.  This chart does not mention that interest rates have trended down slightly.  That might be considered a good thing but is it good enough to match the fact that prices are up.  Something that is also not mentioned is that insurance costs and property taxes are up as well.   What are your thoughts about this good, bad and ugly trend?If you'd like more detail on the market, what's available or how much your home might be worth, let's set up a meeting to discuss! #houseexpert #housingmarketexpert #house #home #listreports #localhousingdata #areaexpert #realestate #realestateagent #househunting #home...
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