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Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Recent blogs on Real Estate Sales and Marketing
By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  April 15 2024.New properties for sale 163Back On Market 49Price Decrease 159Price increase 20Active kick out 14Active option contract 200Active contingent 40Pending listings 206Sold listings 55Expired listings 19Cancelled listings 20Withdrawn listings 0Temporary off market listings 30Coming soon listings 57
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By Leanne Smith, The Grit and Gratitude Agent
(Dirt Road Real Estate)
Successful salespeople understand this simple sales truism:Sales is belly to bellySince mankind’s earliest buying or selling interactions, two individuals met face to face, belly to belly to purchase or to sell something.No where is this sales truism more accurate than in the sale of real estate properties. With the emphasis on technology including AI, real estate teams, this sales truism is being lost in all of these discussions.I can’t imagine allowing the most expensive transaction in anyone's lifetime to be handled 100% through a website with no truly personal interaction.  Texts and emails are communication tools, but lack being truly personal.Nor can I imagine trusting a “team” of people to handle my real estate transaction. I believe most people want to personally interact with t...
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By Boko Media, Texas Real Estate Photography Experts
(Boko Media)
Good quality apartment photography is the key to making your community stand out in a crowded market. Whether you're advertising upscale condos, cozy studios, or student housing, captivating visuals can make all the difference in attracting potential tenants.At Boko Media, we understand the power of stunning imagery. We specialize in capturing the essence of multi-family housing through photography and video, elevating your listings to new heights. With our expertise and dedication, we can help you showcase the unique features and amenities of your properties, enticing prospective tenants to take the next step.Why Choose Professional Apartment Photography?First impressions matter, especially in the competitive world of real estate. High-quality photography can make your apartments shine...
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By Boko Media, Texas Real Estate Photography Experts
(Boko Media)
In the bustling realm of Austin's commercial real estate market, where competition is fierce and opportunities abound, leveraging visual media services can significantly elevate the game for both agents and property owners. In this blog post, we delve into the importance of incorporating professional photography and drone imagery into marketing strategies to enhance online visibility and capture the attention of prospective clients.Austin Commercial Real Estate PhotographyIn a digital age dominated by visual content, captivating imagery holds immense power in attracting potential tenants and buyers to commercial properties. High-quality photography plays a pivotal role in showcasing the unique features and selling points of each property. From vibrant retail spaces on South Congress to ...
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By Kukun's VP of Analytics Franklin Carroll, Elite client engagement tools and proptech
(Kukun, Inc.)
There’s no doubt that a thriving real estate firm relies on generating leads. This can happen through solid networking within the industry, time-tested lead-generation methods, and modern online marketing and advertising techniques. In this blog, we’ll explore real estate lead generation ideas – both online as well as offline. And, some whacky, unconventional methods. So, stay tuned in.  Having trouble keeping up with the sales volume you want? Find out how we can help you sell more homes through lead generation and client retention. Visit us at www.kukun.ai What is lead generation? How does it affect real estate agents and brokers? Lead generation is all about finding new potential clients to grow your real estate business. Remember that more leads mean more clients and hence stronger ...
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  April 14 2024.New properties for sale 279Back On Market 69Price Decrease 240Price increase 20Active kick out 11Active option contract 186Active contingent 42Pending listings 210Sold listings 115Expired listings 28Cancelled listings 25Withdrawn listings 0Temporary off market listings 32Coming soon listings 62
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Here is the north Texas real estate market update for the week ending  April 13 2024.New properties for sale 3637Back On Market 600Price Decrease 3446Price increase 613Active kick out 109Active option contract 2238Active contingent 372Pending listings 2472Sold listings 2118Expired listings 185Cancelled listings 543Withdrawn listings 43Temporary off market listings 299Coming soon listings 727
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  April 13 2024.New properties for sale 848Back On Market 120Price Decrease 553Price increase 95Active kick out 13Active option contract 292Active contingent 49Pending listings 420Sold listings 527Expired listings 30Cancelled listings 97Withdrawn listings 5Temporary off market listings 51Coming soon listings 105
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By Kukun's VP of Analytics Franklin Carroll, Elite client engagement tools and proptech
(Kukun, Inc.)
Please join us to see a demo of the Kukun Agent-Client Portal.  https://us06web.zoom.us/j/84471088924?pwd=d3INOpJp7uDCmGt9ezik5LGchoL4np.1https://us06web.zoom.us/j/84471088924?pwd=d3INOpJp7uDCmGt9ezik5LGchoL4np.1
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By Joanne Gillet EdgeOfTheBeach.com, Experience is not expensive. It is Priceless!
(Edge Of The Beach Realty)
🔥Priced to Sell! Just reduced- this 4 bedroom, 3 bathroom home is right down the street from the Hagley Boat Landing.   Walk down to the landing to cast your 🐟 fishing line or ride your golf cart and enjoy the sunsets 🌅   If you've been waiting for the perfect time to make an offer💲NOW is that time!   👉 1015 Hagley Drive ~ Hagley Estates in Pawleys Island, South Carolina   Contact one of our team members at Edge Of The Beach Realty, don't wait!
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By Karen Schimpf, When Your Bank Says No, I CAN Get Your Deal CLOSED
(Commercial Capital Ltd.)
Explore diverse hotel financing options with us, including SBA and Conventional loans, alongside connections to non-bank lenders, Wall Street Conduits, and private money lenders. We excel in swift closures, securing competitive rates, and navigating complex scenarios, ensuring your project's success.​Read More Here:​​https://applycommercialloans.c...
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By Leanne Smith, The Grit and Gratitude Agent
(Dirt Road Real Estate)
Maybe it’s just me, but so many within the real estate industry are promoting the newest technology that being AI and saying AI is the future.  Hmm I heard the same things about many products such as toys to even cleaning products in the past and I will not go into all the predictions (failed) about the climate. One of most frequent complaints I have received when showing homes listed by other real estate agents is the photographs. Here are some of the comments I have received: “Gee this looks nothing like the photos.” “Wow the rooms are much smaller than the photos indicated.” “Why didn’t they take a photo of this other bathroom (fill in the blank)?” “Hmm none of the closets have doors.” “The shed looks like its falling down and yet no photos but listed in the MLS.” “That’s a fence?” “...
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  April 12 2024.New properties for sale 891Back On Market 133Price Decrease 632Price increase 66Active kick out 17Active option contract 312Active contingent 54Pending listings 362Sold listings 387Expired listings 23Cancelled listings 111Withdrawn listings 7Temporary off market listings 57Coming soon listings 141
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By Debra Leisek
( Bay Realty,Inc Homer Alaska)
Welcome John Mink to Our Bay Realty Team!While You are HereCheck Our Ad in This Week's Homer News! Homes, Multi Family, Land or Business  We Will Help You Find What You are Looking for! Call 907-235-6183 for More Information!#BayRealtyAlaska #HomesforsaleinHomer #RealEstateforSaleinAlaskaBay Realty Offers You the Knowledge You Need to Sell, Rent or Buy Property on the Kenai Peninsula.  Information is Power and we give You the Power to make the Right Decision for YOU! Our area offers Beautiful Homes, Recreational Cabins, View properties, Private Remote Property, Beach And Waterfront Properties, Islands, Waterfalls, Bluff Homes and Bluff Land, River Property, Small Acreage, Large Acreage, Commercial Land and Business Opportunity. We Also Have a Bona Fide Property Management With a Longsta...
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By Marte Cliff, Your real estate writer
(Marte Cliff Copywriting)
...there's a place for them. I do enjoy doing the Merriam-Webster vocabulary quizzes. Sometimes I learn new words, learn the origin of common words, or learn the names of uncommon objects or animals. However, an informative or persuasive article is not the place to practice your vocabulary skills. It's not the place to use  words that readers won't instantly comprehend. I was reminded of this a few days ago when listening to a Georgia election official explain why he had voted not to verify the results of the 2020 election. He cited several reasons, one of which was that at the time of the election they were still "trying to functionalize" the voter machines. After he said "functionalize" two or three times, the person interviewing him finally said "What does that mean?""Oh," he answere...
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  April 10 2024.New properties for sale 570Back On Market 134Price Decrease 799Price increase 116Active kick out 15Active option contract 354Active contingent 67Pending listings 368Sold listings 383Expired listings 35Cancelled listings 75Withdrawn listings 9Temporary off market listings 46Coming soon listings 137
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By Bill Salvatore - East Valley, Realtor - 602-999-0952 / em: golfArizona@cox.net
(Arizona Elite Properties )
Lets Play Tag.  It is a very popular past time.  It is my full time job.  It is not part time, I make myself available for all my friends who are also my clients.   Do YOU??? Know someone dreaming of a new home or ready to sell theirs? 🏡✨ Tag them in the comments below! Let's connect and make those real estate dreams a reality. Your referrals are the heart of my business, and together, we can make big moves happen! #thehelpfulagent #home #houseexpert #house #listreports #tag #tagsomeone #tagyoureit #realestate #realtor #realestateagent #icanhelp #happyhome #dreamhome #investment  Peter A. Mohylsky       Your Bucket List Broker    Broker, Business Manager      PMI - Destin  Free Home Value Estimate   Office: 36150 Emerald Coast Parkway, Suite 103 Destin, Florida   Cell: 850.517.7098    ...
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By Peter Mohylsky, Beach Expert, Call me at 850-517-7098
(PMI. Destin)
Lets Play Tag. It is a very popular past time.  It is my full time job.  It is not part time, I make myself available for all my friends who are also my clients.  Do YOU???Know someone dreaming of a new home or ready to sell theirs? 🏡✨ Tag them in the comments below! Let's connect and make those real estate dreams a reality. Your referrals are the heart of my business, and together, we can make big moves happen! #thehelpfulagent #home #houseexpert #house #listreports #tag #tagsomeone #tagyoureit #realestate #realtor #realestateagent #icanhelp #happyhome #dreamhome #investment
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By Kukun's VP of Analytics Franklin Carroll, Elite client engagement tools and proptech
(Kukun, Inc.)
If you work in the real estate sector as a marketer or as an independent realtor, you’re undoubtedly always looking for new methods to improve your marketing strategy. This can involve enhancing your real estate agency’s reputation, increasing its trustworthiness, or just attracting new clients. Furthermore, standing out in a crowded real estate market is difficult.However, there is one option that may help you stand out: making a real estate video. Have you realized that video content has completely transformed the real estate business in recent years? Real estate videos can help you get the word out about your listings and your realtor profile. According to the Profile of Home Purchasers and Sellers, 51 percent of buyers located their homes on the internet. If not, then you are late t...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
3 Bedroom  2.5 Bathrooms Sq ft: 2,169For more details surrounding the sale of this home please contact the following:John Moran, CEO/Realtor/Sellers Agent Keller Williams Realty Emerald Coast36008 Emerald Coast Parkway, Suite 201Destin, FL 32541Destin - Okaloosa Island-Miramar Beach-30AE-Mail: johnmoran@atthebeachteam.comWebsite: www.AtTheBeachTeam.comJohn MoranOffice: 850-654-3325Mobile: 850-217-7618Fax: 800-886-8493
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