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Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Recent blogs on Real Estate Sales and Marketing
By Debra Leisek
( Bay Realty,Inc Homer Alaska)
Peaceful Easy Feeling! Private Solitude With A Billion Stars All Around! BayRealtyAlaska.com #AlaskaRealEstate #BayRealtyAlaska #HomerAlaskaRealEstateBay Realty Serving Our Community Since 1974!When You Need Results Bay Realty WorksBay Realty Offers You the Knowledge You Need to Sell, Rent or Buy Property on the Kenai Peninsula.  Information is Power and we give You the Power to make the Right Decision for YOU! Our area offers Beautiful Homes, Recreational Cabins, View properties, Private Remote Property, Beach And Waterfront Properties, Islands, Waterfalls, Bluff Homes and Bluff Land, River Property, Small Acreage, Large Acreage, Commercial Land and Business Opportunity. We Also Have a Bona Fide Property Management With a Longstanding Reputation For Good Service To Both Landowners and ...
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By Realtor Ben Townsend, "Navigating the 2026 Real Estate Shift: Market Str
(Townsend Real Estate, Ltd.)
Title: The 2026 Real Estate Thesis: Why "Hyper-Local + AI" is the New Winning Formula"I’ve spent countless afternoons walking the trails of Monument and watching the sunset over the Cordera cul-de-sacs. I love these communities, I also know that in 2026, 'loving where you live' isn't enough, you have to love your investment, too.The days of just picking a pretty house on a nice street are over. Today, I help my clients look under the hood, blending real-world local heart with high-tech AI insights and a sharp eye for remodel ROI, I make sure you aren't just buying a home, you’re securing a smart, future-proof asset for your family."My Thesis: The Three Pillars of Modern ValueTo thrive in the 2026 Colorado Springs market, a homeowner or investor must master three distinct areas. I have d...
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By Peter Mohylsky, www.athome30a, Call me at 850-517-7098
(Property Management Inc.-Destin)
Getting into your dream home just got easier!  I am not sure if your dream home will be your forever home but there is no real reason you can't get into the home you want.  I am sure your needs will change over the years as the family and you change into the different segments of your life.  As your dedicated real estate expert, I'll help you navigate every step of your homebuying journey.Let's turn your dream into reality.#thehelpfulagent #houseexpert #a011626 #finances #dreamhome
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By Robin Gauthier, I have the Key to your NextHome
(NextHome Tidewater Realty)
Hello everyone, and welcome! As a real estate professional deeply rooted in the Tidewater area, I am constantly analyzing our local neighborhood markets. Today, I’m thrilled to share a comprehensive update on the single family homes in  Indian Lakes, one of the Salem area’s largest communities.  There are townhouses and condos in Indian Lakes but today we are just focusing on the single family homes.  If you're considering buying or selling in Virginia Beach, this analysis will provide a clear picture of the unique strengths and opportunities within this fantastic neighborhood.A Market That Outperforms the TrendsWhile national real estate headlines often speak of a cooling market, Indian Lakes tells a different story—one of remarkable stability and strength. Over the past six months, th...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
10901 Front Beach Road 1-2010 Panama City Beach, FL 324072 Bedrooms,  2 BathroomsSq ft: 958For more details surrounding the sale of this property please contact the following:John Skinner Jr., Listing Specialist Keller Williams Realty Emerald Coast36008 Emerald Coast Parkway, Suite 201Destin, FL 32541Destin - Okaloosa Island-Miramar Beach-30AE-Mail: John@pcbsell.comWebsite: www.AtTheBeachTeam.comJohn Skinner Jr.Office: 850-654-3325Mobile: 850-543-5763
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By Peter Mohylsky, www.athome30a, Call me at 850-517-7098
(Property Management Inc.-Destin)
Buying a new home already has a built-in set of worries, so here's a list of things you shouldn't worry about.The best time to buy a house is when it is best for you.  Don't delay for some reason that might or might not go away.  Profit is not one of those things that makes much of a matter.  If you are going to pay for a loan, It might as well be your mortgage.  This time of year landscaping is not an issue.  If you enjoy gardening, get a big yard.  If not then a small yard is your target.  Time on the market can be interpreted several ways to include the perfect buyer has not come along.  All this make sense? If you'd like to take stressing less one step further, work with an expert agent – work with me!I'll alleviate your stress so you can focus on enjoying your new home!#thehelpfula...
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By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo and Home Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Think Homes Don’t Sell in Winter?Think Again!This Smithtown property proved otherwise. Listed just as the holidays kicked off, it attracted serious buyers ready to move fast. In less than a week, it had an acceptable offer and was under contract a few days later, and over asking price.Timing isn’t everything when buyers are motivated. Ready to SELL your Long Island home? We're just a phone call away! Lawrence and Sheila Agranoff, REALTORS® Cell: 631-805-4400
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By GilbertRealtor BillSalvatore, Realtor - 602-999-0952 / em: golfArizona@cox.net
(Arizona Elite Properties )
Good post by Peter today, and worthy of our daily Re-Blog.BillGILBERT ARIZONA HOMES FOR SALE, Bill Salvatore, AZVHV / HelpingArizona Heroes, New-Construction Advantage, Realtor, sell my house, 2026Market, Chandler Small updates can make a big difference, especially during the colder months. This tip is something that does result in a big improvement in comfort.  I don't have too many friends who enjoy being cold especially in the winter months.   ❄️🏡 Taking care of little details around your home can help it feel more comfortable and well cared for. Simple improvements also go a long way in showing pride of ownership. I love sharing easy ways to help homes feel warmer, cozier, and more inviting. #thehelpfulagent #houseexpert #a011426 #hometips #dreamhome  Peter A. Mohylsky     Your Buck...
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By Peter Mohylsky, www.athome30a, Call me at 850-517-7098
(Property Management Inc.-Destin)
Small updates can make a big difference, especially during the colder months.This tip is something that does result in a big improvement in comfort.  I don't have too many friends who enjoy being cold especially in the winter months.  ❄️🏡Taking care of little details around your home can help it feel more comfortable and well cared for.Simple improvements also go a long way in showing pride of ownership.I love sharing easy ways to help homes feel warmer, cozier, and more inviting.#thehelpfulagent #houseexpert #a011426 #hometips #dreamhome
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By Adam Chubbuck, Real Estate Expert & Navy Veteran
(Team Alpha Charlie of Douglas Realty)
By Adam ChubbuckNavy Veteran | Top 0.1% Maryland RealtorTeam Leader, Team Alpha Charlie at Douglas Realty54 Sales | $28M+ Volume (2025)Anne Arundel County Inventory Is Rising—And the Market Is ShiftingHousing inventory across Anne Arundel County is up 18–22% year-over-year according to early-2026 Bright MLS data. Active listings are increasing fastest in Pasadena, Severna Park, Glen Burnie, Severn, and Odenton—marking one of the most meaningful market shifts central Maryland has seen in years.After an extended seller-dominated cycle, Anne Arundel County is moving toward a more balanced market. Buyers are gaining leverage, while sellers must be far more strategic to win.As a top-ranked Maryland Realtor with 54 closed transactions and $28M+ in volume in 2025 alone, here’s what this invent...
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By Faye Y. Taylor, Country Living with City Convenience -Wilson Co TX
(StepStone Realty, LLC )
Discover Your  Texas Ranch.  Welcome to your very own spacious 2040 Sq Ft  home on over 21.14  ag exempt acres of treed landscape and 2 tanks with plenty of cross fencing!  Enter through a secure remote-controlled gate and enjoy a smooth, concrete and asphalt drive that leads you right to your beautiful new home.  Enjoy that gourmet kitchen which boasts generous granite island countertops and ample cabinet space and cabinets, perfect for cooking and entertaining.  Unwind in the luxurious jetted tub or refresh in the spa type shower. Enjoy evenings soaking in the inviting hot tub, surrounded by nature.  With plenty of rooms for everyone, the bonus room is ideal for a home office or hobby area. The spacious laundry room makes chores a breeze. Enjoy breathtaking views from your decks or me...
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By Kimberly Chadwick, Residential realtor with team to serve!
(Keller Williams Realty Group)
𝙃𝙤𝙣𝙤𝙧𝙚𝙙 𝙩𝙤 𝙝𝙖𝙫𝙚 𝙝𝙚𝙡𝙥𝙚𝙙 𝙩𝙝𝙞𝙨 𝙛𝙖𝙢𝙞𝙡𝙮 𝙛𝙞𝙣𝙙 𝙩𝙝𝙚𝙞𝙧 𝙬𝙖𝙮 𝙝𝙤𝙢𝙚! ♥ This move was years in the making and then when it happened, boy did it happen quickly! 🏠 So happy to have been part of the journey! 🎉 Congratulations to Dave and Jennifer! Kim Chadwick, REALTOR®Keller Williams Realty GroupKim Direct: 215-527-5134Office: 610-792-5900 
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By Rhonda Gustitus, Real Estate's A Dream With Rhonda Gustitus Team!
(The Rhonda Gustitus Team)
Step into this stunning 3-bedroom, 2-bath home where modern updates meet everyday comfort. From the moment you arrive, the oversized extended driveway and 2-car garage make a great first impression—plenty of space for parking, storage, and convenience 🚗🚙✅ UPDATES YOU’LL LOVE 🔨 Newer roof (2020)🌊 Recently removed from a flood zone – potential insurance savings!🎨 Fresh interior paint throughout🧱 Split-bedroom floor plan for privacy🍽️ GORGEOUS UPDATED KITCHEN ✨ Granite countertops🪵 Brand-new soft-close cabinets🍳 Sleek stainless steel appliances☕ Cozy breakfast nook with French doors leading to the lanaiPerfect for entertaining or everyday living!🛋️ STYLISH & PRACTICAL FLOORING 🧱 Tile flooring in main living areas🪵 Water-resistant vinyl plank flooring in all bedrooms🛏️ COMFORTABLE & PRIVATE...
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By Rhonda Gustitus, Real Estate's A Dream With Rhonda Gustitus Team!
(The Rhonda Gustitus Team)
Set along the scenic canals of Punta Gorda Isles, this 3-bedroom, 2-bath waterfront home with a 1-car garage offers the classic Florida lifestyle buyers dream of—with only ONE bridge out to the Gulf! 🌊⚓ Quick access to Charlotte Harbor makes boating, fishing, and sunset cruises effortless.🛥️ BACKYARD BOATING BLISS 🌅 Private dock & seawall🚤 Peaceful canal views & stunning sunsets🌴 Step outside and enjoy your front-row seat to waterfront living🏡 BRIGHT & SPACIOUS INTERIOR ✨ Nearly 2,100 sq ft of open living space🧱 Tile flooring throughout for easy care & durability🌞 Large picture window framing beautiful water views💡 Recessed lighting + ceiling fans keep the home light & airy🍽️ INVITING KITCHEN & GATHERING SPACES 🪨 Granite countertops🪵 Wood cabinetry✨ Stainless steel appliances🍳 Oversized...
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By Peter Mohylsky, www.athome30a, Call me at 850-517-7098
(Property Management Inc.-Destin)
You might be closer to first-time homebuyer perks than you think!There are few greater pleasures than buying your first home, except possible buying your second home or your third home which might be your dream home or even possible your forever home.  Just saying it feel good  🏡✨Even if you’ve owned a home before, certain programs could still apply to you.The rules can be surprising, but that’s what I’m here for — to help you understand your options and make your next move with confidence.Curious what you might qualify for?Reach out and let’s take a look together!#thehelpfulagent #houseexpert #a011326 #investment #dreamhome
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By Darryl Davis, CSP, Designing Careers and Lives Worth Smiling About
(Darryl Davis Seminars)
By Darryl Davis, CSP  Think open houses are just a weekend curb appeal contest? Think again. What if I told you that the open house you already plan to host could be your best tool for expanding your sphere, building referral relationships, and creating community buzz—without spending another dollar on advertising? Too many agents treat open houses like a checklist item: put out the signs, make cookies, collect a few names, then move on. But there’s a deeper opportunity that most agents overlook—a people-first strategy I call neighborly networking. Why Neighborly Networking Works (and Why You’re Not Doing It) Here’s the real estate truth: people refer business to people they know and trust. Sure, marketing funnels and digital ads generate leads—but relationships drive referrals. And you...
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By Peter Mohylsky, www.athome30a, Call me at 850-517-7098
(Property Management Inc.-Destin)
Ready to buy a home, but not sure how to get started?It is always a good time to buy or sell rea estate. If this does not make sense, give me a call and we can discuss the business. I love talking business. I can help guide you - send me a message today! #thehelpfulagent #houseexpert #realestate #a011226 #dreamhome
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 35 Talon Court Santa Rosa Beach, FL 32459MLS #: 991532Price: $300,000Beds: 3Baths: 2.5Sq feet: 1,584Call Courtney Ledezma (850) 608-0677 to see if this property is still available.Welcome to 35 Talon Court, a beautifully maintained townhome nestled on a quiet street, offering comfort, convenience, and low-maintenance living. This inviting residence features a thoughtfully designed layout with bright, open spaces ideal for both everyday living and entertaining. The main living area is filled with natural light and flows seamlessly into the kitchen and dining space, creating a warm and functional environment. All three bedrooms can be found on the second floor along with two bathrooms for ultimate privacy. Some key upgrades include: luxury vinyl plank flooring throughout,...
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By Leanne Smith, The Grit and Gratitude Agent
(Dirt Road Real Estate)
How often do we read about real estate coaches to real estate schools discussing Value Propositions?  Then we read the dire warnings if we don’t have one. Of course, these individuals and schools will be more than happy to help you construct one with a fee.To have clarity, a Value Proposition defines the kind of value a company will create for its customers. (Source; Institute for Strategy an Competitiveness)First, if we believe value is an emotion, then having emotion infused into this statement does seem to make sense.  Yet in reading numerous value propositions, emotion is not present or rarely present.Second, if we believe in the wisdom of Zig Ziglar that “sales is the transference of feelings,” then his words also suggest emotions are present directly or indirectly in our interacti...
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By Joe Jackson, Clintonville and Central Ohio Real Estate Expert
(Keller Williams Capital Partners Realty)
Short answer: It’s critically important — probably the #1 factor you control to get a solid contract quickly and with fewer headaches. There’s no magic fairy dust; pricing right = attention, competition, and confidence from buyers and agents. Here’s the real deal on how pricing shapes outcomes for a single-family home in a place like Clintonville in 2026: 💥 1) First impressions matter — and pricing is the first market impression Buyers and agents judge a home before they see it — and that judgment is almost always based on price first. If it’s even a little off-market, you’ll see: fewer showings fewer offers longer days on market more lowball negotiations In a neighborhood with savvy buyers (Clintonville buyers watch comps and shop online), overpriced homes often get ignored — or worse...
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