Real Estate Best Practices

Coaches, books, classes and seminars aim to capture real estate agents dollars with promises to teach them any number of ways to improve their business. From sales skills to how to close more deals to how to win with expireds (expired listings) and more, everyone has something to teach you.


There's nothing wrong with continuing education, whether it's keeping on top of new laws and regulations or learning how to be more productive. But before you spend an arm and a leg on any of those things, pull up a chair, put on your glasses and peruse the pages in this section of ActiveRain.


It is only here that you can tap into the world's largest online real estate community and actively engage with your peers. Find out what works and what doesn't from those that actually put into practice what others merely teach. Read how-to articles, advice on designations, certifications and continuing education classes. You never know where you will find the inspiration to take your business to the next level. So, pull up a chair and dig in!

Recent blogs on Real Estate Best Practices
 What are my marketing strategies for this year's challenging market in Real Estate Industry?  Stay Positive  Smile it is easier than frowning  Be enthusiastic and passionate  Be honest  Consistansisy and self-disciplined  Take seminars never too smart to learn  Make a presence on Social Media  These are steps that I have always taken. It is important not to fall into a negative mindset. Even in a changing Real Estate Market the basics still work in my humble opinion. There are no secrets to success just communication and perseverance  Keep the public informed about the market.  Keep in touch with your clients by email, phone, and or social media  Write personal notes to past clients to let them know you are thinking of them  Send out just-sold and just-listed cards. People want to kno...
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By Bob "RealMan" Timm, Owner of Ward Co Notary Services retired RE Broker
(Ward County Notary Services)
Grant Schneider had game!and Grant liked to share with us how we can gain our own Game through skills he willingly and freely shared.When I uploaded this cartoon yesterday I had no idea I would be using it to honor Grant BUT how could I not? Grant was a wonderful inspiration to all of us in the Rain.If you are new to Active Rain or for some reason he was not in your AR sphere of influence I strongly encourage you to read his timeless wisdom by clicking on his name above.I look forward to visiting with Grant when God also calls me home. While I hope it is no time soon I will be looking Grant up shortly after my passing through the Pearly Gates.A thank you is also due Kathy Streib for bringing Grants earthly departure to our attention.
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By Dr. Paula McDonald, Granbury, TX 936-203-0279
(Beam & Branch Realty)
Each year, we take a break from work and engage in a one-day retreat. I choose a different book each year that we use as a guide for the entire year. It's an opportunity to put the focus on ourselves and to grow as a team.We close our office, escape to an off-site location and put our heads together in order to renew our souls, refocus, and rewire our thinking. The book we are using this year is, Winning the War in Your Mind, by Craig Groeschel. The message of the book is basically, to rid ourselves of "stinkin thinkin"!Taking the time to forget about business for a minute is a great way to begin the year with a much-needed reset. I look forward to this event each year. We ended the retreat by taking everyone to a local spa to enjoy pedicures.Even if you cannot do an entire office team ...
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By Rich Jacobson, Your Kitsap County WA Real Estate Broker
(Fathom Realty West Sound)
Today, at Inman Connect in NYC, Compass CEO Robert Reffkin told attendees that agents 'must' come back to the office if they want to thrive in a rough-and-tumble market. After two years of being mandated to work out of their homes or other virtual locations, now suddenly, because the market has shifted, agents & brokers are being alerted that they need to return to the office. “I see the home office as the killer of culture and the reduction of potential and opportunity," Reffkin warned.   Let me begin by saying 'One-Size-doesn't-Fit-All.' Some people need an office, for whatever reason. Some don't. I know just as many high-producing brokers who are crushing it and never darken the confines of an office, as I do those who perform equally well and work out of a company location.   For t...
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By Jeff Dowler, CRS, The Southern California Relocation Dude
(eXp Realty of California, Inc.)
Are You Ready for an On-Time Departure? You are heading out for a listing conversation – I like thinking about it as a conversation WITH THEM, not a presentation TO THEM. Are you ready for an on-time departure? I sound like the airlines. You know how they implore everyone to “please take your seat to be ready for an on-time departure?” And hopefully an on-time arrival, too. Airlines these days don’t seem to be all that great about being on-time. That’s based on some personal experiences as well as statistics.  But sometimes there ARE good surprises! From what I saw on-line the airlines, according to the DOT regulations, can arrive within 15 minutes of scheduled arrival and still be considered on time. Hmm. But that’s a topic for another post perhaps. Departing on time so you can arrive ...
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By Brian Madigan, LL.B., Broker
(RE/MAX West Realty Inc., Brokerage (Toronto))
Disclosure of Related PartyIf you are a real estate agent and you are selling your OWN house, you have to tell the other side. This applies even if you’re not the one listing it. That’s set out in the Act. You have to also indicate in writing anything that you know about the property, including what’s about the happen in the neighbourhood which would affect value.When it comes to the “related party” disclosure, that’s something completely different. The obligation is set out in the Code. You only tell your own clients and your own customers. No one else cares!If you are selling your daughter’s house, you only tell your own Clients and Customers. They are interested, since you are acting for them buying your daughter’s house, or they are competing with your daughter purchasing another ho...
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By Hannah Williams, Expertise NE Philadelphia & Bucks 215-820-3376
(HomeStarr Realty)
 What are my marketing strategies for this year's challenging market in Real Estate Industry?  Stay Positive  Smile it is easier than frowning  Be enthusiastic and passionate  Be honest  Consistansisy and self-disciplined  Take seminars never too smart to learn  Make a presence on Social Media  These are steps that I have always taken. It is important not to fall into a negative mindset. Even in a changing Real Estate Market the basics still work in my humble opinion. There are no secrets to success just communication and perseverance  Keep the public informed about the market.  Keep in touch with your clients by email, phone, and or social media  Write personal notes to past clients to let them know you are thinking of them Send out just-sold and just-listed cards. People want to know ...
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By Carol vonRabenstein, Selljax
(Endless Summer Realty)
 The Winter Real Estate Market: Why Winter is the Time to Buy in St. AugustineAre you thinking of buying a home in St. Augustine? If so, you may have heard that the spring and summer seasons are the best time to purchase a new home. But what if we told you that the winter months could actually be the best time to snag a great deal on your dream home? As a REALTOR® in St. Johns County, I want to share with you some of the benefits of buying a home in St. Augustine in the winter months. Rising Prices and Mortgage RatesIt's a fact that home prices in St. Augustine have been constantly on the rise for several years now, and so are mortgage rates. With the current trends in St. Augustine mortgage rates recorded in 2022, industry leaders believe that we will see more increases in 2023 and bey...
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By Wanda Kubat-Nerdin - Wanda Can!, St. George Utah Area Residential Sales Agent
(Red Rock Real Estate (435) 632-9374)
How to Avoid Non-stop Verbal Leakage We all know an acquaintance or colleague that always desires to be heard, often overrunning everyone else's conversation with consistent dialogue. It's true that extroverts have more to say than introverts! In business though, it's important to remain quiet when clients discuss their wants and needs. Those who refuse, appear to be self-important know-it-all's, who verbally purge their way through most everything. Showing a compulsive side in business dealings does not bode well for the following reasons:1. Buyers and sellers deserve a good listening ear, rather than demanding to be heard above all and anything else.2. There is little negotiation power by incessant talking when the other side of the transaction has an opportunity to present.3. Control...
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By Steve Penner, REALTOR / Pro Ledger Online (owner)
(Royal LePage / Pro Ledger Online Software)
Kaizen is a Japanese term that combines two words that signify "positive transformation" or "improvement."The main idea is that by concentrating on small, ongoing improvements, things will improve over time. Here are a few examples of how a Real Estate Agent could use Kaizen:Enhancing client service: An agent could regularly ask for feedback on their service and use that feedback to make small changes that would improve the overall customer experience. Streamlining the home-buying process: An agent could find and eliminate inefficiencies in the home-buying process, such as extra paperwork or delays in communication with lenders. Improving marketing strategies: An agent could use Kaizen to test and improve their marketing strategies so they could reach more potential buyers and sellers a...
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By Michael J. Perry, Lancaster, PA Relo Specialist
(KW Elite )
.      Found a great post in today’s Active Rain Blog Roll . It sums up what year 2023 is all about and stresses what is needed to succeed . If I were an Owner of a Brokerage or a Sales Manager , this blog post would be the subject of our next Sales Meeting ! Enjoy and pass it on to others .   Tenacity is a vital trait for any successful real estate agent in 2023. It is the ability to persist in real estate adversity and never give up on getting a sale, even when it seems impossible.     Real estate can be a challenging and competitive industry. There are many obstacles that agents may face, such as demanding clients, unexpected market changes, and intense competition. However, with a strong sense of tenacity, agents can overcome these obstacles and close more sales.     One key aspect ...
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By Roy Kelley
(Retired)
When we just "stay in our lane" and never interact with strangers, we may be missing meeting some great folks. I know, catchy title, right? Well, today as I was at Lowe's shopping for toilets for a new build, this other woman and I struck up a conversation about, you guessed it - toilets! Dual flush, or traditional? Soft close? Solid piece or two-piece? Chair height or standard. Can you believe there are so many choices when picking out a toilet? As we discussed the pros and cons of the various models, I learned she was new to the area. The more we talked, the more we had in common. Before long, we were friends on FaceBook and looking to connect. The moral of this "toilet" story is you never know where and when you might meet a new friend. When we just "stay in our lane" and never inter...
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By Dr. Paula McDonald, Granbury, TX 936-203-0279
(Beam & Branch Realty)
For those of you who may be considering doing your own Podcast, the topic today is creating a space where you can record with the best quality sound possible. Ensuring a great sound is very important, therefore,  determining where you will record is critical. Most people don't have their own sound studio so in this post, I will offer you some suggestions that anyone can create in just about any space.CLOSET - A closet large enough to hold a chair and a small table is all you need. Now, things to consider in a closet are it can get stuffy and hot in there. You cannot bring in a fan because of the noise. Place a towel or blanket at the bottom of the door. Lots of hanging clothing is actually a good thing as they absorb sound.UNDER A BUNK BED - I know this sounds crazy, but when we moved i...
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By Joe Metzler, Sr Loan Officer
(Cambria Mortgage)
Are you breaking the law? Minneapolis, MN:  As a real estate agent, you do a lot of things. From finding homes, showing homes, negotiating homes, and writing contracts. Without fail, one of those things pretty common in your daily life is getting questions about mortgage programs, and interest rates from your clients.But are you breaking the law answering them, or worse yet, by putting them in your advertising? Fact is, most of you are.  Even your managers and owners are blissfully unaware.Be careful What You SayIn 2011, the FTC (Federal Trade Commission) issued a rule known in short as MAP,  Mortgage Acts and Practices. The rule basically deals with unfair and deceptive practices by prohibiting misrepresentation in ads.As you are well aware when seeing mortgage lenders and their ads, t...
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By Steve Penner, REALTOR / Pro Ledger Online (owner)
(Royal LePage / Pro Ledger Online Software)
Managing client expectations is always important, but it becomes especially crucial when the market is changing. Here are a few strategies that can help: Be upfront and honest: Do not be afraid to tell them about the difficulties they may encounter during the purchasing or selling process. This can aid in establishing reasonable expectations and preventing confusion down the road.Former real estate coach Kelle Sparta says that "...while you don’t want to scare people by listing everything that could go wrong, you do want to acknowledge the more probable bumps in the road. That means sometimes telling a client things they don’t want to hear but need to know." Communicate regularly: Provide clients with regular updates on the status of the buying or selling process. This keeps clients inf...
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By Scott Schulte
(Scott Schulte LLC)
 Tenacity is a vital trait for any successful real estate agent in 2023. It is the ability to persist in real estate adversity and never give up on getting a sale, even when it seems impossible.  Real estate can be a challenging and competitive industry. There are many obstacles that agents may face, such as demanding clients, unexpected market changes, and intense competition. However, with a strong sense of tenacity, agents can overcome these obstacles and close more sales.  One key aspect of tenacity in real estate is the ability to maintain a positive attitude, even in the face of rejection. There will always be clients who are challenging to work with or not interested in buying or selling a property. It can sometimes be easy to become discouraged and give up, but a tenacious agent...
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By Patricia Feager, MBA, CRS, GRI,MRP, Selling Homes Changing Lives
(DFW FINE PROPERTIES)
Yesterday I commented on Michael Jacobs post on grammar and punctuations. As usual, he was kind, understanding, and to my knowledge did not seem to mind my long comment. His comments and posts are always positive. But then again, I watched too many old movies and compare him to Clark Gable, who always knew how to say the right words, at the right time, in all the character roles he played. Nonetheless, I went down that old rabbit hole of mine recalling the old nuns teaching cursive so seriously, the Manual Typewriter I learned to type on in High School, selectric typewriters, electric typewriters, correcto type, correction tape, carbon copies, and the art of perfection as a requirement for developing professional skills in school and business. All those basic skills and ways we learn ha...
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By Melissa Thompson, I'm a real estate agent helping buyers and sellers
(Thompson Real Estate)
When you construct a new building or convert a property into a new residence, it’s essential to set up a new build warranty that protects the owner and future buyers against latent structural defects.With the market for latent defects insurance constantly growing, it can be difficult to know which provider to turn to. Should you trust an off-the-shelf policy from a big name in the industry, or turn to an independent and impartial building warranty provider?Here are just some of the many benefits of choosing an independent provider for your structural warranty to help improve the quality and longevity of your build.1) Years of industry experienceIt’s easy to go with a recognizable insurance brand simply for convenience, but independent warranty providers have often worked their way up on...
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By Steve Penner, REALTOR / Pro Ledger Online (owner)
(Royal LePage / Pro Ledger Online Software)
Experiencing burnout is like being emotionally, physically, and mentally drained after being under stress for too long. Exhaustion, irritation, and a lack of motivation are just some of the symptoms.The illusion that we can get more done if we only better organize our schedules is a major contributor to burnout. This method, however, is wrong on its very foundation since it fails to account for the fact that our levels of energy change throughout the day, week, month, or year.We should worry less about time management and instead concentrate on energy conservation.Here are anti-burnout measures to consider: It is important to recognize your peak productivity periods and the times when you should rest. That includes knowing how to spot the warning symptoms of burnout and taking preventat...
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By Dr. Paula McDonald, Granbury, TX 936-203-0279
(Beam & Branch Realty)
I know, catchy title, right? Well, today as I was at Lowe's shopping for toilets for a new build, this other woman and I struck up a conversation about, you guessed it - toilets! Dual flush, or traditional? Soft close? Solid piece or two-piece? Chair height or standard. Can you believe there are so many choices when picking out a toilet?As we discussed the pros and cons of the various models, I learned she was new to the area. The more we talked, the more we had in common. Before long, we were friends on FaceBook and looking to connect.The moral of this "toilet" story is you never know where and when you might meet a new friend. When we just "stay in our lane" and never interact with strangers, we may be missing meeting some great folks. This was certainly one of those instances.As we a...
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