What’s the difference between prestige pricing and aspirational pricing, and why does it matter?In higher-end markets, sellers often hear terms like *prestige pricing* and *aspirational pricing* used interchangeably. They are not the same. In Snohomish and King County, confusing the two is one of the fastest ways to stall momentum or leave money on the table. REALTOR® Marie-Noelle Metseye helps sellers understand how each approach works, and when one is appropriate.What Prestige Pricing Actually MeansPrestige pricing is rooted in credibility.It reflects a home’s standing within its true peer group, based on location, condition, lifestyle appeal, and how buyers at that level actually behave.Prestige pricing communicates confidence without asking buyers to stretch belief.What Aspirational...
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