Hank Dugie, Mr. League City (Brockway Realty, LLC)

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Jill Murty, Realtor - Orange County, CA
Movoto - Laguna Niguel, CA

If the property could use some staging, curb appeal (like flowers in the front yard) or professional photos, make whatever improvements that will allow the property to show better.  

Then have another broker preview and host open house.  Consider adjusting the price slightly to an odd, memorable number.  That can help people remember you.

May 20, 2015 03:01 PM
John McCormack, CRS
Albuquerque Homes Realty - Albuquerque, NM
Honesty, Integrity, Results, Experienced. HIRE Me!

Take off the market for 30 days.  It will reset as a new listing and during this time take new pics, videos and spruce the place up.

May 21, 2015 12:24 AM
Sandy Padula & Norm Padula, JD, GRI
HomeSmart Realty West & Florida Realty Investments - , CA
Presence, Persistence & Perseverance

Many of the more unethical agents pull the listing for s few days, then re-list it. That activity stinks. Better is highlight any improvements the seller has made since listed and do another Brokers' Open House and promote it at your local board meeting.

May 20, 2015 11:32 PM
Kevin J. May
Florida Supreme Realty - Hobe Sound, FL
Serving the Treasure & Paradise Coasts of Florida

Our "sweet spot" for market times is in the $225,000 to $325,000 range and averages 41 days. Ninety days wouldn't even cause a flinch in the $400K plus point. Knowing that and that condition, accessibility or location are not an issue this might be a candidate for a bump UP in price. YOU have to believe it;s right! 

May 20, 2015 10:35 PM
Richard Weeks
Dallas, TX
REALTOR®, Broker

Price reduction, curb appeal, staging.

May 20, 2015 10:24 PM
Renee Paray
Coldwell Banker Realty - Blue Bell, PA

You need to determine what is the cause of the home not selling. For lack of showings it can be lack of curb appeal or poor photos. If you have received some showings you may need to retarget you advertising to the most likely buyer. Offer a Home Warranty to the purchase. 

May 20, 2015 09:36 PM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Hank Dugie - new pictures, new description and everything new - if seller can spend some money on staging before taking the new pictures will help greatly.

May 20, 2015 09:04 PM
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

See if owners want to spend any money on things like painting, a new front door, sealing the driveway, a new mailbox, trees or landscaping, etc. Offer buyer incentives like $5000.00 in closing costs assistance.

May 20, 2015 08:55 PM
Roy Kelley
Retired - Gaithersburg, MD

Take a very close look at the interior and exterior condition and appearance. Upgrade the photographs.

May 20, 2015 08:47 PM
Holleay Parcker - Spinnaker Realty - Serving Clients From Corolla to Hatteras
With 14 Yrs Experience in Outer Banks Real Estate

This is old school (and time consuming), which is why so few agents in my area still do it...I make a list of the brokers who have sold in the last six months in my listing's area, and I call them up.  I tell them about the house, its recent improvements, and ask them if they have any buyers who are looking in the neighborhood.

Sometimes, a simple phone call will do the trick. 

May 20, 2015 07:41 PM
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

Good morning Hank. Sure price is the simple answer. Can the curb appeal be improved and how about the photos?

May 20, 2015 06:46 PM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Hank nailed this one!

Happy Holidays, Merry Christmas and a very Happy New Year!

Dec 25, 2017 04:51 AM
Jack Lewitz
Exit Strategy Realty - Evanston, IL

Who is target market?  Do direct mail campaign, drop of fliers in neighborhood,facebook ad, reverse prospecting in mls , highlight listing in realtor.co

May 21, 2015 09:17 PM
Chris and Dick Dovorany
Homes for Sale in Naples, Bonita Springs and Estero, Florida - Naples, FL
Broker/Associate at Premiere Plus Realty

Paint the front door.  Plant some flowers. Offer a bonus.

May 21, 2015 08:17 AM
Jim Paulson
Progressive Realty (Boise Idaho) www.Progressive-Realty.info - Boise, ID

Many of the websites will flag the listing if it has "any" change, so updating a photo or a remark will often trigger an new "alert" to people looking for properties like it.  You don't always have to reduce price, but that too will generate an alert.

May 21, 2015 06:35 AM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

You can take new pictures. New MLS remarks, hold a benefit/charity activity open house, area few that come to mind.

May 21, 2015 05:45 AM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

cancel the listing in mls, and resubmit it .....it will come on as NEW....

May 21, 2015 12:10 AM
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

Hank, the answer to your question depends on where you believe the buyer will originate. You can determine this by mining your MLS and Tax databases for that community.

If the data shows the buyer is local, then curb appeal and long tail blogs work great stimulated by EBM triggers.

If the buyer is from the Ozarks, you want to game the on-line presence. You need to learn how your MLS's infrastructure works then make it work for you. When you do you will will disturb some of the grouches who are members of your MLS, but that's just business.

Then invest in 24 stamps to leverage other events. You should perish the thought that 90 days or more does not serve your buyer well. 

More options are available, but, they would require more knowledge of the sellers goal, motivation and greater purpose.

Opps! I forgot to include this very important piece. If your level 1 plus level 2 showings are greater than 10 times monthly sales in the community, you should know your marketing IS WORKING and buyers are rejecting the house. It is outside the buyer value bracket. Creating more traffic will not solve this issue.

If however level 1 plus level 2 showings are LESS than 10 times monthly sales for the community, the you need to create stimulus.  Without more data, the right path for you, regarding this house, is not known.

May 20, 2015 09:27 PM