Dennis Swartz, MBA, GRI...experience counts! (Full Circle Property Management)

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Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

One of my pet peeves as well.  If you're scared to give the price, you're not effectively describing the property or marketing properly.   I know it's a draw them in and sell something else approach but I don't think people like it.  

Sep 23, 2016 10:45 PM
Susan Emo
Sotheby's International Realty Canada - Brokerage - Kingston, ON
Kingston and the 1000 Islands Area

Very old school thinking.  There are people who still believe they'll have all the power if only they could speak to everyone.  I once worked with an agent who complained when our MLS changed from allowing only 1 photo to 30 photos.  In a room full of people, he stood up and demanded to know "why would they call me if they've seen the house already online"?  Like it or not, we live in an instant gratification society.  Give them what they want or they quickly move on!

Sep 24, 2016 12:09 AM
Raymond E. Camp
Ontario, NY
Licensed Real Estate Salesperson Greater Rochester

With all of the other sites that give the information they should!

Sep 23, 2016 10:32 PM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

Whatever their reasons ... are their reasons.  They are not mine.  I do not omit the list price.  

Sep 24, 2016 03:16 AM
Lynnea Miller
Bend Premier Real Estate - Bend, OR
Premier Real Estate Service in Central Oregon

I think for most agents, this strategy is to generate phone calls.  But I have also seen this backfire and people saying "no" to the property because the price is not published. Years ago at a real estate conference, a major celebrity gave a talk about being in the market to purchase a home and refusing to even look at a property with an unpublished price.

Sep 23, 2016 11:33 PM
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

I can't stand it when something for sale doesn't disclose PRICE  !

Sep 23, 2016 10:29 PM
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

I agree with you.

Sep 24, 2016 11:43 AM
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

    I know one company that has been publishing in a Homes print magazine for years... they never have the prices.   What is up with that?

Sep 24, 2016 09:42 AM
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

to get personalized call ...... PLay hard to catch me game....

Sep 24, 2016 01:18 AM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

It's not a strategy I use.  The price is typically available in some many different places, why alienate people with an extra step?   

Sep 23, 2016 11:58 PM
Anna Hatridge
R Gilliam Real Estate LLC - Farmington, MO
Missouri Realtor with R Gilliam Real Estate LLC

when I first started in the real estate business I was told it gets people to call and contact the listing agent.  I have found that while that may be true in some pocket areas not true with a global society.  With online MLS buyers want information.

Sep 23, 2016 10:57 PM
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

It's the old 70's thought - I want them to call me. Ben Kinney does this (or did) with Craigslist ads years ago.  I think it's a bunch of nonsense. 

They think they are harvesting people that way.

Sep 23, 2016 10:57 PM
Carla Muss-Jacobs, RETIRED
RETIRED / State License is Inactive - Portland, OR

I have the same thoughts as well.  I see this all the time on Facebook and I can't stand it.  What's the point, indeed.

Oct 02, 2016 01:00 PM
Tabish Bhimani
Mastrat Digital - Toronto, ON
Digital marketing expertise for realtors

Hey Dennis,


This is a great question - and I wonder about it too. Look, any sort of marketing that realtors do is meant to achieve two things:


1. Top-of-mind: people see their name regularly and so it kind of gets remembered.

2. Authority: When they list ads to show they sold a home, or blog posts about buying or investing, this is what it's meant to do - in addition to being on top of mind.


I think that realtors are scared of showing prices - but only in a slow market for fear that prices will turn off prospects. But in a hot market, such as the one in Toronto right now, because residential properties get sold over-asking, they're not scared to market.

There is a good way to NOT turn off a buyer for a property based on price - demonstrating value. The value, of course, has to be demonstrated based on a buyer persona - who is the ideal buyer for this property? If a realtor knows the area well, he knows the ideal buyer type. Then he will demonstrate value for price based on that buyer persona.

The good thing about showing a price is that it will weed out those prospects that aren't likely qualified - as a matter of fact, price should be a primary qualifier. 

Perhaps, less seasoned realtors think that not listing a price is a great way to get many calls - and this may be true. But the rejections are likely going to be higher because there is no set expectation.

Does that sound right? I should probably do a podcast on this topic!

Sep 29, 2016 01:27 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

In the days we saw a buyer's market, the price would change, and with expensive brochures, I would leave the price off on occasion.  Not in today's market.

Sep 28, 2016 04:13 AM
Tony Lewis
Summit Real Estate Group - Valencia, CA
Summit Real Estate Group Valencia & Aliso Viejo

It's old school and still creates calls.

Sep 25, 2016 09:24 AM
Ken's Home Team LLC. | 360.609.0226 | Portland, OR & Vancouver, WA Real Estate Team
Ken's Home Team LLC. - Vancouver, WA

To make the phone ring, and it works, 

Sep 25, 2016 12:21 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Susan Emo nailed this one!

Sep 24, 2016 10:41 PM
Roy Kelley
Retired - Gaithersburg, MD

A marketing mystery.

Sep 24, 2016 10:08 PM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I agree.

Sep 24, 2016 09:21 PM
Kathleen Luiten
Resort and Second-Home Specialist - Princeville, HI
Kauai Luxury Ocean Home Sales

Because they want to annoy their audience and lose business. That's what I see happening again and again. 

Sep 24, 2016 07:33 PM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Dennis Swartz - simple! Bring them to your site or have the phone ring for that 'unknown' lead - and feel happy about it.

Sep 24, 2016 04:38 PM
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

OK, I give up...WHY?

Sep 24, 2016 02:20 PM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I know there are consumers who simply will NOT call a company that doesn't have the price.  They've told when they called me to find out the price. They like that I put prices

Sep 24, 2016 01:09 PM
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Conventional "wisdom" is that if you withhold information, the phone is more likely to ring.

Sep 24, 2016 12:38 PM
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

It doesn't make sense, does it?

Sep 24, 2016 12:37 PM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

I prefer to see the price and try to include that most of the time. If I don't I do include a link to the page that will have it. I think those that don't think it will generate calls. I think it agitates the consumer.

Sep 24, 2016 12:29 PM
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

This is probably a buyer's biggest pet peeve!  It's old school thinking to leave out important stuff just so the buyer calls us.  It's a turn off and causes them to find another agent who will get the answers for them.

Sep 24, 2016 11:38 AM
Sandy Padula & Norm Padula, JD, GRI
HomeSmart Realty West & Florida Realty Investments - , CA
Presence, Persistence & Perseverance

It does drive the interested souls to search their websites as a result, where there is usually much more information than posted here.

Sep 24, 2016 07:52 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Not tell the price to make people call I quess


Sep 24, 2016 07:41 AM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

There used to be a group that felt not including the price would generate more inquiries.  (I don't agree with it, but that's their thinking.)

Sep 24, 2016 06:10 AM
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

I agree - not including the price is a "tacky" tactic to get the phone to ring, but I think it just frustrates the consumer.

Sep 24, 2016 05:49 AM
Brenda Mayette
Miranda Real Estate Group, Inc. - Glenville, NY
Getting results w/ knowledge & know-how!

They think they'll get direct contact to find out...

Sep 24, 2016 05:32 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

Because the fools think that this will prompt people to contact them and they would like to spend lots of time answering the question, "what is the price".

Poor time managment and it generally backfires for these foolish control freeks.

Sep 24, 2016 04:30 AM
Ryan Huggins - Thousand Oaks, CA - Thousand Oaks, CA
Residential Real Estate and Investment Properties

It's very annoying to me.  I guess to drive traffic to their site?

Sep 24, 2016 04:19 AM
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

So old school that the creator doesn't realize the difference between push marketing and pull marketing.

Sep 24, 2016 02:58 AM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

Agents foolishly think this forces more prospects to call them. But, any online search will bring up tens if not hundreds of ads that show the price or , uggh Zestimate. It's an old fashioned notion that reeks of tired sales practices that should be buried with the old hard covered MLS books we used to use.

Sep 24, 2016 01:30 AM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

that's an old school tactic that I never use.... it makes the phone ring .... most people who call and then realize the reason the price was omitted are NOT HAPPY about it....

Sep 24, 2016 01:08 AM
Harry F. D'Elia III
Avant Garde Residential Management Services - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

I have asked myself the same question--put the price

Sep 24, 2016 01:05 AM
Allie Angeloni
Long Realty - Oro Valley, AZ

From what I have seen, agents that do not list the price want that phone call or contact, and want to start that dialogue.  I agree that for folks who are in a tight price range, this is very important, no matter how awesome ads, pictures, and blogs are Dennis Swartz.  The awesome ads, pictures, and blogs may be enough to peak someone's interest further, and could be that agent's Plan.  Some will make that contact to get more info, and others will pass it by. 

Sep 23, 2016 11:59 PM
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Dennis Swartz Inquiring minds want to know.

Sep 23, 2016 11:52 PM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

No price, no interest! It will not get me to call!

Sep 23, 2016 11:38 PM
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

CAUTION: Turbulence ahead

There are several reasons, non of which are related to the willingness to believe it compels a phone call, but that is what everyone is ready to believe.

1. Elaborate ads, blogs and other marketing that contains price information becomes incorrect or obsolete when a price change occurs. Including price creates waste and a care and feeding requirement.

2. Serious buyers are familiar with the community they choose and actually DO know the price range. We all know 'whatever the published price' is not what the buyer will offer. If the buyer is NOT serious, they eliminate themselves.

3. Non-local buyers will be searching using tools that are connected to franchise website or the MLS which will have the price. The consumer is not disadvantaged at all.

4. 'You get less calls." I would challenge that assertion. You will get more calls because the agent who invests in this elaborate marketing will have a different message and CTA other than 'FOR SALE.'

This is an example of a surrogate endpoint where real estate professional want a specific outcome, and can only see one way to get there. Those who have not fallen into that trap realize marketing is about getting the consumer to do what the marketer wants them to do. It has nothing to do with what other agents think.

Price is NOT the most import. Response is.

Of course, no example of this advertising is presented and it well may be a worthless endeavor. However, I just made four points that suggest there are many reasons (most not listed) for such marketing especially at the above $500,000 price point in the Tampa Bay region of Florida.

Sep 23, 2016 11:18 PM
Jennifer Mackay
Counts Real Estate Group, Inc. - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

If you give out every piece of information there is not reason  for anyone to call and ask questions

Sep 23, 2016 11:04 PM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Yes to this subject and the point made thank you

Sep 23, 2016 11:03 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

I'm with Lyn Sims comment. Price should be available.

Sep 23, 2016 10:59 PM