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Rainmaker
617,935
David Gibson CNE, 719-304-4684 ~ Colorado Springs Relocation
Colorado Real Estate Advisers LLC - Colorado Springs, CO
Relocation, Luxury & Lifestyle residential

Tony and Suzanne,
I’m a former radio guy and it is a great medium for many types of business but real estate is rarely one of them. I would 100% do direct mail.

Dec 20, 2015 11:44 PM
Rainmaker
5,772,353
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Tony,

I think that it depends on your marketplace, one cannot generalize as to what to do.  Most of our highest producers do not begin to spend this kind of money.  A

Dec 21, 2015 03:08 AM
Rainmaker
1,770,282
John Novak
Keller Williams Realty The Marketplace - Las Vegas, NV
Henderson, Las Vegas and Summerlin Real Estate

Definitely direct mail. Knowing who is receiving my message will allow me to target it more precisely.

Dec 21, 2015 12:41 AM
Rainmaker
653,540
Jeffrey Jones
AZ Home Seekers - San Tan Valley, AZ
AZ Home Seekers, azhomeseekers.com

Direct mail EDDM all the way, smaller market, higher fequency.

Dec 21, 2015 12:34 AM
Rainer
94,105
Val Evans
Scottsdale, AZ

You can go for the arrow (direct mail) or go for the shotgun (radio) approach. I'd go with the arrow and directly target (farm) homeowners who would be likely candidates to list their homes. You can easily pare down your target audience by compiling and sorting through the data provided by your MLS. The "arrow" approach requires that you design distinctive marketing material specifically tailored to your audience. No generic BS like so many realtors these days send out. Design unique postcards that will tickle your audience's funny bone and you'll easily be remembered.

Radio is a waste of time until you have established yourself as a brand. It is more of a "top of mind" approach, rather than designed as a full on lead generation system. Think Russell Shaw... it goes without saying that you should know what his brand is by now.

Dec 20, 2015 11:54 PM
Rainmaker
3,071,489
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

It appears that Direct Mail beats Radio by a massive margin!

Dec 21, 2015 10:52 PM
Rainmaker
5,583,178
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

 Direct mail marketing.... that's approximately what I spend now per month on direct mail.... between 5 and 6 every month....

Dec 21, 2015 06:23 PM
Rainmaker
2,538,633
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

Good morning Tony and Suzanne Marriott, Associate Brokers. On the real estate side, Barbara Todaro has me convinced, it would be consistent direct mail.

Dec 21, 2015 06:09 PM
Rainmaker
3,986,196
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

Direct mail hands down

Dec 21, 2015 10:59 AM
Rainmaker
212,755
Stefan Winter
Real Estate in IL & NV | Owner of Real Estate Web Tech | Daily Vlogger - Las Vegas, NV
Owner - Winter Group & Real Estate Web Tech

Normally I'd say neither of those, but if that was the choice I would do direct mail.  Focus on listings in a paticular area and just mail every month.

Dec 21, 2015 09:51 AM
Rainmaker
1,157,785
FN LN
Toronto, ON

Direct mail.  Radio reaches too wide an audience over too much territory that I don't serve.

Dec 21, 2015 08:58 AM
Rainmaker
950,387
Pete Xavier
Investments to Luxury - Pacific Palisades, CA
Outstanding Agent Referrals-Nationwide

100% on both EDDM (farm) & direct mail.

Dec 21, 2015 08:15 AM
Rainmaker
1,187,490
Peter Mohylsky, Beach Expert
PMI. Destin - Miramar Beach, FL
Call me at 850-517-7098

 Direct mail seems to be the vote.   Eddm seems to win.  Anyone do pinpoint mailing?  call me if you have a question

Dec 21, 2015 06:10 AM
Rainmaker
1,712,551
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Stick with direct mail. Radio requires a mutlmedia approach so it goes with TV and newspaper. However, just sending out direcrt mail without a paln and a certified call to action would be a waste of money.

Dec 21, 2015 05:59 AM
Rainer
42,620
Fred Hafdelin
Weichert Realtors - Mountain Lakes, NJ

Consistent, targeted, direct mail.  $5000 into direct mail $0 into Radio advertising.

Dec 21, 2015 04:06 AM
Rainmaker
4,800,082
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I would use it all for direct mail.

Dec 21, 2015 03:29 AM
Rainmaker
2,310,576
Belinda Spillman
Aspen Lane Real Estate Colorful Colorado - Aurora, CO
Colorado Living!

I would use the EDDM (every door direct mail) and blanket local neighborhoods with a catchy piece.

Dec 21, 2015 03:07 AM
Rainmaker
1,533,163
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
CEO of Vision Drive Realty - Coastal San Diego

Direct mail and coffees & lunches with my A+ & A clients and referral partners. Radio is kinda dead...even though I guest on ESPN here, I have not listened to radio in 8 years; been with Sirius satellite and got my iPod.

Dec 21, 2015 02:39 AM
Rainer
415,315
Caroline Gerardo
Licensed in 20 states - Newport Beach, CA
C. G. Barbeau the Loan Lady nmls 324982

Direct mail - half of them with handwritten envelopes- hire teenagers

Dec 21, 2015 02:29 AM
Rainmaker
1,499,368
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

I'd do direct mail.  As I've stated in prior responses, I think radio is dead to anyone under 35-40, with the odd exception of NPR which, out here, is doing surprisingly well in the 30 year old category.  I don't think anyone under 30 even knows what a radio is anymore.

Dec 21, 2015 02:23 AM
Rainmaker
1,237,820
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

I would send out to a few selective farms with owners who have moved in longer than 3 years. I also remove the realtors names and areas with 1 agent dominance or close to a big brokerage. Bulk mail only(<40 cents/card all cost inclusive).  Different themes. 

I will also pay for a big billboard near.

Dec 21, 2015 02:06 AM
Rainmaker
2,352,654
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

direct mail here - in a targeted farm - I listen to sirius myself so radio advertising is a waste of money IMHO

Dec 21, 2015 01:46 AM
Rainmaker
1,466,207
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Tony and Suzanne Marriott, Associate Brokers I have to agree with Val Evans . You can target your audience better with direct mail.

Dec 21, 2015 12:51 AM
Rainer
223,831
LUXURYSOCALREALTY COMPASS La Jolla
Compass - La Jolla, CA
San Diego Partner - The Private Client Network

Have you checked out smartzip? Read reviews ect. I'm in my first month and happy so far

Dec 21, 2015 12:41 AM
Rainmaker
846,475
Marco Giancola
Beachfront Realty - Miami Beach, FL
Realtor (305)608-1922, Miami Beach Florida

All on Direct Mail at least in my market.

Dec 21, 2015 12:32 AM
Rainer
84,578
Fathom Realty Group Inc.
Fathom Realty Group Inc - Orange, CA
Get Paid what your WORTH!

Only send mail to people you have met and are still open to selling.

 

Dec 21, 2015 12:26 AM
Rainmaker
3,340,393
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

As a former media director...I would look at the costs of ALL media...print, direct mail, broadcast...sponsosrhips...determine who is the best target and then in "media talk" you look at the biggest bang for your buck by determining the reach and frequency cost to your audience which may mean varying levels of more than one medium.

ANY medium can be targeted...each medium can give you detailed demographics...and that is how best to determine budget distribution...don't look at what you like...or "mother in law"...or in some cases "Realtor" blab is....the message can be tailored....and the audience scientifically determined.

Dec 21, 2015 12:22 AM
Rainmaker
4,557,997
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Of the two choices presented -- $5K all towards targeted direct mail with multiple impressions.

Dec 21, 2015 12:17 AM
Rainmaker
2,817,665
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Radio won't get you anything w/ that budget.

I'd put it into DM. I'd do EDDM for 3 small carrier routes wi/ 1 zip, 12 times for the year...or maybe 10 as for my biz I would not start it til 3/1

Dec 21, 2015 12:01 AM
Rainmaker
4,315,822
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo and Home Specialists

Absolutely Direct Mail...Is it going to be under the tree???

Dec 21, 2015 12:01 AM
Rainmaker
3,988,007
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

I would select another couple of areas to add to what I already focus on and beef up the Direct Mail. I will not spend any money on radio. 

Dec 21, 2015 12:01 AM
Rainmaker
4,908,194
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

I would still say Direct Mail.

Dec 20, 2015 11:51 PM
Rainmaker
1,047,645
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

I would buy time on local talk stations to showcase listings (part of value proposition for sellers) equaling 20% of budget. The rest, direct mail.

Dec 20, 2015 11:49 PM
Rainmaker
921,504
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

This $60,000 annually.

Direct Mail.

FB

SEO

Adwords

TV

-

-

-

radio (instead of ads, become the guest speaker who is capable to talk about what is one the listeners mind regarding real estate)

-

-

-

-

internet leads

 

About in that order.

Dec 20, 2015 11:47 PM
Rainer
150,416
Michael Thacker - Re/Max Real Estate Center - Louisville
Re/Max Real Estate Center - The Thacker Group - Louisville, KY
Your best friend who just happens to be a Realtor

Not radio.

Dec 20, 2015 11:44 PM
Ambassador
6,362,764
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

Direct mail.

Feb 28, 2019 01:11 AM