Joe Metz, a Realtor® that uses the PropertyMinder AccelerAgent Real Estate Website, recently asked me for assistance in one of his real estate Marketing efforts. Joe places ads for REO or foreclosure properties on Craigslist every week. These ads had drawn the attention of someone who began flagg
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07/30/2008
"With so much competition in the market, one of the largest mistakes I see agents make is creating marketing just like everyone else" Says one of the instructors of the PropertyMinder TECH-MAR Clinic. So often we see real estate agents using only "image based" marketing, which focuses on the agen
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07/28/2008
I spent all of yesterday (Wednesday July 24th) at the Inman News Real Estate Connect SF 2008 Bloggers Connect Workshop. It's an easy thing to say "Blogging is big" and to mean it, but have you ever had an epiphany in relation to the size of an object? I've been to the top of the leaning tower of
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07/24/2008
*Editor's Note: The five must-haves for a real estate website are: who, what, when, where and why. Day five of this series on the 5Ws of Internet marketing answers the "why"-why build a community hub. In the past four posts, topics from finding a target audience to different ways of reaching them
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07/16/2008
The five must-haves for a real estate website are: who, what, when, where and why. Day four of this series on the 5Ws of Internet marketing answers the "where"—where should REALTORS® invest their time. “Should I blog?” Associate Broker Christina Ng asked.Should implies judgment, peer pressure.“B
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07/11/2008
Editor's Note: The five must-haves for a real estate website are: who, what, when, where and why. Day three of this series on the 5Ws of Internet marketing answers the "when"— “when to update my real estate website.” When to update your real estate website depends on your goals. If your goal is
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07/10/2008
Editor's Note: The five must-haves for a real estate website are: who, what, when, where and why. Day two of this series on the 5Ws of Internet marketing answers the "what"—'what about the schools?' “Everyone always asks the same question at open houses: what about the schools?” said Christina N
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07/09/2008
Editor's Note: The five must-haves for a real estate website are: who, what, when, where and why. "Who's your target audience?" is day one of a series on the 5Ws of Internet marketing. Social capital directs how we interact and consume—especially in a soft market.Spending money on traditional ma
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07/07/2008
Editor's Note: This is the first in a five-part series. Imagine a comprehensive real estate website that serves as a community resource on- and offline. What would my future home page look like? Think Google. Consider this Wall Street Journal headline: “You’re a nobody unless your name Googles
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07/06/2008
Download FREE information-packed Podcast (1 minute, 49 seconds) and capture more leads on Craigslist. Advertising on Craigslist requires smarmy headlines that bait attention-deficit buyers to stop, look and click. So why bother listing on a never-ending scroll of regional classifieds? Two words:
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07/02/2008