Tony Lewis, Summit Real Estate Santa Clarita & Aliso Viejo (Summit Real Estate Group)

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Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

  When I worked for the big box company, I had 3 questions

1. Do you have any questions about my company?

2. Are you 100% sure you want to sell?

3. Are you 100% sure you want to use me?

When I went on my own, as a broker and owner, I skip the first question.

Aug 24, 2020 11:14 PM
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Ken Jones, Commercial Real Estate
Kenneth J. Jones, Inc. - Toms River, NJ

Tony Lewis When I first started selling real estate (1971), I promoted myself and my company.

But, after a few years of being one of the top producing agents in my market area, it was ME that people wanted to deal with; it didn't matter what company I worked with.

Aug 25, 2020 07:25 AM
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Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

100% me, my team and my network which includes Active Rain and Buffini & Company .

In my present & past brokerages, which I appreciated all of them:

Big Block, Coldwell Banker, One Source Realty and Cashin Co are/were seldom mentioned in my career except for the the powerful marketing some contributed. In 21 years, I have been hired once because I was CB at the time. Most clients 1999-2020 have no idea my company name.

They are hiring the man, not the company. They are hiring my team and relationships, not the company brand.

Aug 25, 2020 05:50 AM
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Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Sell my sell.

Aug 25, 2020 06:28 AM
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Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker, eXp Realty - Kalispell, MT
Helping your Montana dreams take root

While there are some sellers who want a specific company (the one with all the signs!) most don't care. They just want the agent who will sell their home.

Most buyers don't care about the company at all.

I sell myself and my services.

Aug 25, 2020 05:09 AM
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Brenda Mayette
Miranda Real Estate Group, Inc. - Glenville, NY
Getting results w/ knowledge & know-how!

Great question! I followed your path and used to talk all about the company and then realized that the client really needs to know all about the one doing the work....! 

Aug 25, 2020 04:39 AM
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Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

That is what we would recommend, exactly what you are doing. A

Aug 25, 2020 11:36 AM
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Susie Kay
Ultra Real Estate Dallas Fort Worth - Plano, TX
North Dallas Specialist

Myself, my service, my knowledge.  

Aug 25, 2020 10:47 AM
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Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

People (buyers and sellers) who are only focused on the brokerage are not my people. When I was affiliated with a big box it was me they hired and I did all the work. 

An Independent broker since January 2012 people hire me because I can serve their needs.  

Aug 25, 2020 08:27 AM
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John Juarez
The Medford Real Estate Team - Fremont, CA
ePRO, SRES, GRI, PMN

Some people may be attracted to the name over the door of your office but most come to us due to referrals or on-line searches that spur inquiries. I can't remember when someone may have said that they were searching for an agent from our franchise, or other franchises with which I have been connected, because they had heard it strongly recommended.

Aug 25, 2020 08:07 AM
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Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

You, you and then you. The tools you use will come forward.

Aug 25, 2020 06:13 AM
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Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

As your explanation revealed, it depends on the maturity of one's business.

However, that reflects very traditional real estate agent thinking.

Aug 25, 2020 05:03 AM
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AJ Heidmann ~ CRS
McEnearney Associates, Inc. - Alexandria, VA
YOUR Alexandria & Arlington, VA Real Estate Expert

Tony ~ I sell myself, my knowledge, my experience heavily; with the backing of a locally known company that has the back office systems to support me.

Aug 25, 2020 10:51 AM
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Evelina Tsigelnitskaya
SIB Realty - Sunny Isles Beach, FL
www.SIBRealty.org 305-931-6931

Our company, me and our team. 

Aug 25, 2020 11:52 AM
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Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Back in the olden days when we were w/another company it was always "sell yourself and what you can do and the company was secondary."  Now that we have our own company, it's still the same but with the fact that we are the company and the benefits that provides.

Aug 25, 2020 09:54 AM
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Vinnie Vacca
HomeSmart - Phoenix, AZ
Your Phoenix Real Estate Expert

Mostly myself but I don't hesitate to promote the power of my broker when asked.

Aug 26, 2020 12:23 PM
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Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

What a good question.... The ole tried and true still prevails i.e. people buy from people first and then the product. There are many ways to cross the road less we forget and box our selves in...We are looking for what works called: RESULTS and this is subjective. One thing I know: The answers await!

Aug 25, 2020 02:10 PM
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Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

 Hi, Tony.

    When I started in this business, I pushed my company. 

     An experienced agent took me aside and said, "Promote yourself!  This company spends a fortune on advertising and branding; why help them out?  You may not even stay with this company.  You need to market YOU!" 

     I took that advice, and I give that advice to others in this business.

Aug 25, 2020 07:43 PM
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Roy Kelley
Realty Group Referrals - Gaithersburg, MD

I never needed to sell the company when working in a highly professional  RE/MAX office.

Aug 25, 2020 12:04 PM