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Roy Kelley
Retired - Gaithersburg, MD

I hope you will blog about the solution when you discover it.

Nov 27, 2015 04:47 AM
Women of Westchester Working Together
Women of Westchester Working Together - West Harrison, NY
Women helping Women get ahead

LOL good luck w/ that one.  That would be extremely difficult, esp here - combo of holiday season followed by snow for 2-3 months.  But, maybe it could be done in Florida.

I think you'd have an easier chance of getting 40 listings in 4 months rather than look at such a short time period, esp giving the season.  Then, I might try combo of intense calling to sphere and direct mail/EDDM post cards with strong benefit and call to action.

Nov 27, 2015 03:14 AM
Susan Emo
Sotheby's International Realty Canada - Brokerage - Kingston, ON
Kingston and the 1000 Islands Area

If legal in your area, have a contest wherein 3 Sellers of the 10 new listings would win a chance to sell commission free! (at least on the listing side!)

Nov 27, 2015 02:56 AM
Val Evans
Scottsdale, AZ

You want 10 listings by the end of the year? You're going to need to talk directly (that means door knocking or cold calling) to at least a 1000 people and "sell" them on why now would be a good time to put their home on the market. For 99% of the realtor population, this is way too much work and is nothing but a dream. I'd start with your sphere of influence and try to sqeeze information from them on who might be ready to sell. Once again, only 1% of the overall realtor population would even dare try this. As for spending money, I'd buy at least 1000 holiday themed lottery tickets to use as "ice breakers" to give to those who you will be talking to. You're a salesman, I'm sure you can come up with some sort of speil that will engage the prospective client in conversation.

Nov 27, 2015 02:46 AM
Richard L. McKinney P.A.
Atlantic Shores Realty Expertise - Port St Lucie, FL
For Results that MOVE you on the Treasure Coast!

Great question. I would probably say sending out a good hard hitting postcard and target several different communities in your farm area. Also send the postcard to every past customer, your entire sphere, expired and every fsbo you can find. 

They'll cost you about .68 cents apiece to send out. I estimate you would need to send out 10,000 to generate 10 listings. Total cost would be 10,000(x .68) costing you about $6,800 for printing and postage. You could split this cost with a lender and bring the cost down to $3,400.

There are many other marketing ideas but postcards would give you the best chance of getting 10 listing by 12/31/2015. This could be very effective if you use the right call to action. 

Nov 27, 2015 02:29 AM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Great question Tony and Suzanne Marriott, Associate Brokers - I have generated 14 referrals in last week by visiting my past clients and asking for it. And some are RIGHT now leads.

It's a great season to meet people - and yes, ask for business.

Nov 27, 2015 02:35 PM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Good question.  I'm not sure of the answer.

Nov 27, 2015 02:38 AM
Dennis Swartz
Full Circle Property Management - Columbus, OH
MBA, GRI...experience counts!

You would need to go old school with door knocks and postcards and email blast big time 24/7 but still probably not get it in December.

Nov 27, 2015 09:52 PM
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

 Each market and your experience in it is different...what works one place may not another...welcoming a Realtor to your door or on the phone...may not be a well received introduction to a real estate practice.  Our sphere is just the best....and that 10 is about what we will get from them between now and mid January.

Nov 27, 2015 08:52 PM
TeamCHI - Complete Home Inspections, Inc.
Complete Home Inspections, Inc. - Brentwood, TN
Home Inspectons - Nashville, TN area - 615.661.029

 Good Saturday morning Tony and Suzanne. Very interesting question! I would say you would have to do an awful lot of calling to your database.

Nov 27, 2015 06:11 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Tony and Suzanne,

You want 10 listings?  I think Val Evans has given you a great answer.  I would expect a better rate of return than you are quoting.  A

Nov 27, 2015 01:35 PM
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

Blog to a specific Avatar.

Nov 27, 2015 11:19 AM
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

Call all my soi

Nov 27, 2015 10:51 AM
Ryan Huggins - Thousand Oaks, CA - Thousand Oaks, CA
Residential Real Estate and Investment Properties

I'd say a combo of door knocking, mailers, cold calling and online advertising.  In my area the commission on one sale would easily get you the 3:1 ratio.  10 listings though... maybe a real cutrate "List your home for 3.5% total" type ad.  Of course, I just got one advertising 1% total to sell to a third party company (REX real estate).  Only problem, once you cut your commission, you may never get it back to original levels.

Nov 27, 2015 10:07 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Prop. Mgr, Wenatchee, WA

Since I'm not a listing agent, I will substitute "clients" for "listings".  I would get myself in front of a concentrated group of my target market.  In my case that is new agents.  

Nov 27, 2015 09:31 AM
Sybil Campbell
Fernandina Beach, FL
Referral Agent Amelia Island Florida

What a good question and I am going to bookmark it to see the ideas.

Nov 27, 2015 06:50 AM
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

10 new listing is 4 weeks.

$3 for every $1 spent. That is not hard to do.

To tap into the 90 day market you need to have a grass roots system in place.  The problem is the real limitation is most agents won't do what needs to be done.

If I recall, you are one of those who becomes livid with the concept of door knocking. That is a false and self imposed limitation. 

As an alternative I would take CIS Score for a walk in congested areas.  However, I would not give ANY agent this option if they are unwilling to knock on a few doors. Refusal suggest they simply are pulling too much baggage.


Nov 27, 2015 06:32 AM
JoAnn Moore
The Mortgage Market of Delaware - Georgetown, DE
Home Loans in Delaware

Rent a movie theater space and invite all of your database and their families. Have them RSVP, first come, first to get tickets. Have the theater play a good family Holiday movie.As people are leaving, hand out candy canes, a list of local events coming up along with your card and brochure. Even for people that can't make it, the invitation is a good impression.  

Nov 27, 2015 02:46 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

Get your team out there knocking doors.

Feb 19, 2019 10:40 PM