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Mike Rock
Complete Design - Granite Bay, CA
Granite Bay Luxury New Construction...For Less

i see the average joe thinking agents are lazy and out to charge more and do less.... just an observation.

Nov 27, 2015 03:31 AM
Susan Emo
Sotheby's International Realty Canada - Brokerage - Kingston, ON
Kingston and the 1000 Islands Area

People outside of the industry are really the only ones worth listening to!  As Alexandra said, it is the bespoke listening presentation that has value as homeowners do not want to feel like a number !  I bring zero marketing materials with me and focus only on the Sellers and their concerns.

Nov 27, 2015 02:50 AM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

We did focus groups in the 90's and learned a lot. They wanted to feel like the agent was all about them and totally on their side.

Nov 27, 2015 02:15 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


Interesting question, focus groups are not necessarily a source of good information as the entertainment industry has discovered.  However, we have a roster of clients who believe in list to last and do extremely well in that aspect.  

If I would characterize them all it would be that all of them have a genuine streak that is unmistakable to anyone who meets them.  They are all compassionate and caring people.  They also have "listening presentations", not listing presentation.  That is a big difference instead of the usual slick approach.  They understand the bespoke approach.   A

Nov 27, 2015 02:11 AM
Judith Sinnard
SMARTePLANS; Houston, Texas - Houston, TX

I haven't done focus groups but am frequently asked to recommend agents and I always ask "What are you looking for in an agent, what's important to you" and 99% of the time the answer that comes back is "Trust, can I trust them or am I going to get screwed?" They are also lazy ... they want someone to give them an agent they can "plug in" without them doing a lot of investigative work (or thinking about it). I never give less than two and frequently give 3 telling them ... all of these are professional, knowledgeable and will do well for you ... you need to meet with them and decide what is the best "fit" for you and your needs ... only you can do that.

Nov 28, 2015 12:06 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

I've never done this in a focus group. I always ask prospective sellers who are not repeat clieants what is most important to them and the answers vary as much as the prospective sellers. That's why it's important to ask--the answers are always unique to the individual situation and it's dangerous to make assumptions.

Nov 27, 2015 10:12 PM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Tony and Suzanne Marriott, Associate Brokers that's the question I ask the prospective sellers - and their answer usually is - honesty!

Nov 27, 2015 03:06 PM
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

I ask why people chose me and how they found me...that is what is important to me.

Nov 27, 2015 12:16 PM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

1. Right place right time

2. word of mouth

3. family, friends & referals



Nov 27, 2015 06:36 AM
Roy Kelley
Retired - Gaithersburg, MD

I have never done this. If you use a focus group, you should blog about your experience.

Nov 27, 2015 04:49 AM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Typically around here they go for friends, relatives or the recommendations of friends or relatives.

Nov 27, 2015 02:50 AM
John McCormack, CRS
Albuquerque Homes Realty - Albuquerque, NM
Honesty, Integrity, Results, Experienced. HIRE Me!

I have never asked.  I do ask how they find me.  It's usually word of mouth/referral or online. 

Nov 27, 2015 11:02 PM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Never tried it, but it does sound interesting!

Nov 27, 2015 08:59 PM
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

No, have you?  I don't meet with people not wanting to list or sell.

Nov 27, 2015 11:20 AM
John Pusa
Glendale, CA

Tony and Suzanne Marriott, Associate Brokers This is very good question.

Nov 27, 2015 11:11 AM
Ryan Huggins - Thousand Oaks, CA - Thousand Oaks, CA
Residential Real Estate and Investment Properties

No, I have not.  Hard to get a focus group to respond and they are not always a valid source.

Nov 27, 2015 10:02 AM
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

I have never done this. It sounds like a great idea, but you would have a difficult time getting the ranchers and mountain people to sit down for a focus group in my market. 

Nov 27, 2015 09:39 AM
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

I conduct focus groups on a regular basis.

The reality is, I can get a focus group to reach any conclusion I want. However USEFUL information only comes from well constructed experiences.

One such focus group campaign was to determine the influence of volumes of images and a variety of 'home tour' packages. I KNEW NAR was lying or at best parroting some marketers 'big data' conclusion.  The conclusion is the industry has found a large pool of suckers.

Another focus group, (very recent) purposed to evaluate the emerging sharing economy and how those dynamics will influence how they made selections.  The responses you have received so fare align perfectly with old school agent thinking...exactly the same thing we've been hearing for 20 years.

"What did they say?" Things HAVE changed. They don't care what OUR expectation is, they want their expectation met BEFORE they meet the agent. And there are three markers they are tuned to hear. 

Nov 27, 2015 07:02 AM
Gary Coles (International Referrals)
Venture Realty International - Las Vegas, NV
Latin America Real Estate

Yes, although we did not consider them as anything formal.

They wanted agent who were great at communication
they also want an agent who can get top dollar for them in the shortest time frame>

Nov 27, 2015 04:10 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

No, I rely on the research that is available to all of us on these frequently asked question.

Feb 19, 2019 10:35 PM