Do you keep track of your client acquisition costs? What's the most you would pay for an actual lead?

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James Hoff, Real Agents Work (Century 21 Award)

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Rainmaker
1,203,739

Sam Shueh

(408) 425-1601 - San Jose, CA

mba, cdpe, reopro, pe

Only signed broker agreement leads. Got a company trying to get me interested. This zip code is across from Aple and the buyer's budget is 400-500K. The cheapest housing on the market today is 800K over their cap. You think most realtors are motivated to do that? I think those leads are often bogus.

Apr 12, 2015 10:44 AM

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Sam Shueh

San Jose, CA

Rainmaker
4,799,925

Gabe Sanders

Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL

Stuart Florida Real Estate

I don't pay for leads.

Sep 23, 2018 06:45 AM

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Rainmaker
630,201

Ajay Pandya

e-Merge Real Estate Unlimited - Columbus, OH

Realtor Ajay Pandya

I should do that.

Apr 15, 2018 11:28 PM

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Rainmaker
3,071,039

Tony and Suzanne Marriott, Associate Brokers

Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ

Haven Express @ Keller Williams Arizona Realty

Yes - and - a referral fee at closing

Sep 11, 2017 04:02 AM

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Rainmaker
3,986,056

William Feela

WHISPERING PINES REALTY - North Branch, MN

Realtor, Whispering Pines Realty 651-674-5999 No.

I do not buy leads!!!!!!!

Apr 12, 2015 10:17 AM

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Rainmaker
5,770,641

Ron and Alexandra Seigel

Napa Consultants - Carpinteria, CA

Luxury Real Estate Branding, Marketing & Strategy

I would not pay for leads, nor would I recommend that to our clients. Our top clients spend money on taking their clients to lunch to break up showings, and spend money being active in their community. That is the best kind of spending there is. A

Apr 12, 2015 10:12 AM

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Rainer
66,099

Chris Webb

Nova Home Loans - Tucson, AZ

Tucson's Social Media Expert

Not always, we have so many referring partners it is hard to keep up. I can also see the leads beyond the single acquisition, for example if I do a workshop and a referring agent attends with a lead question and we are able to meet the need, it is a lead we would not have otherwise had. There are many levels to lead and client aquisition. Great Question.

Apr 12, 2015 07:59 AM

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Rainmaker
7,296,755

Roy Kelley

Retired - Gaithersburg, MD

It is very difficult to track client acquisition costs. My decisions on the costs of leads have been determined the the results from those leads. Lead providers are not all the same and the quality of most is just above the terrible level.

Apr 12, 2015 06:51 AM

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Only signed broker agreement leads. Got a company trying to get me interested. This zip code is across from Aple and the buyer's budget is 400-500K. The cheapest housing on the market today is 800K over their cap. You think most realtors are motivated to do that? I think those leads are often bogus.
I would not pay for leads, nor would I recommend that to our clients. Our top clients spend money on taking their clients to lunch to break up showings, and spend money being active in their community. That is the best kind of spending there is. A
Not always, we have so many referring partners it is hard to keep up. I can also see the leads beyond the single acquisition, for example if I do a workshop and a referring agent attends with a lead question and we are able to meet the need, it is a lead we would not have otherwise had. There are many levels to lead and client aquisition. Great Question.
It is very difficult to track client acquisition costs. My decisions on the costs of leads have been determined the the results from those leads. Lead providers are not all the same and the quality of most is just above the terrible level.