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Ginger Harper promote your short url on social media and any other marketing you do. And you get 'views' when a consumer click on it - call it Short URL clicks.
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You have already gotten the answer to what a short URL click is. I guess there are some advantage to this on places like twitter, but I do use this on my google+ account. I don't know if there is an advantage.
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Here is a post I wrote on the topic about what they are and how I use them, hope it's helpful.
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Someone would have to click on the short url link for you to get a click. The short links are good to use when posting on other social media channels especially Twitter where your characters are so limited. You can get a short url for each of your AR blog posts by clicking the box on the top right corner of the post that says Short URL. This will generate on for you. You can also shorten other urls that are not your ActiveRain posts. I go to a website that allows me to get a shortened version. Some urls or just too long.
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Hi Ginger,
A short URL is a shortened version of a longer URL. For example, here is the link for this page: http://activerain.com/questions/show/35181/can-anybody-tell-me-how-to-get-short-url-clicks-and-what-is-a-short-url-click-
If I wanted to shorten it, I would go to http://tinyurl.com and created this one: http://tinyurl.com/pxu4bm2
So instead of having 128 characters it now has 26. Hope that makes sense :)