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Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hi John -- I don't depend or particularly want a lender to do marketing for me. As we discussed I do like it when he/she/they answer their phone or return calls promptly, have a deep understanding of the market and have the best interest of the clients in mind.  That's a lender trifecta if you ask me.  

Apr 18, 2015 01:08 AM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Apart from open houses and printing flyer, share advertising costs etc. the BEST partnership is that of cross-referrals!

Yes, I know people contact agents first and by the time they reach lenders, the home (and the agent) is already decided. A true lender partner is the one who will 'catch' these buyers who are just raw in market.

Apr 17, 2015 01:41 PM
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

I don't need my Lender to market to me or for me.  He gets the job done, works with an awesome fast growing company, and more importantly, in my books, he keeps me updated. He has integrity, is honest and I and my clients can believe anything he says.  He works when I am working and answers his phone when I or my clients call. THIS outranks marketing, IMO.

Apr 17, 2015 11:46 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


When we lived in Napa, we worked with two of the top lenders in Santa Rosa.  They had devised an incredible system of follow up, and used to call the original agent, when the owner of the property used to call them (the lenders) to talk about selling the home and getting a newer one or larger one.  They would ask that person, do you remember who your agent was?  And they would contact that agent.  We worked with them on their brand, and had freeway billboards designed (etc) it works in Santa Rosa...A

Apr 17, 2015 09:57 AM
Roy Kelley
Retired - Gaithersburg, MD

The best benefit of good relationship with a loan officer is comprehensive long term follow up.

Apr 17, 2015 08:30 AM
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

At every open house and brokers open lending partners are offering mobile aps that we can offer to buyers (we already have mobile aps), pre-approval for buyer, flyers, all of which help with those we have captured already. These are already our people. What they are offering, is essence is to be the 'tick on the dog.' Not very attractive from the agent point of view.

So, what can you do regarding what REALLY matters?

OK....what solutions do you bring that equal ASSURANCE OF CLOSING?

OK...what benefits do you bring that equal less cost to buyer?

OK.. can you structure a buyer offer to result in something competitive with a cash buyer? about guaranteeing outcomes or make buyer/seller whole?

Solutions, Results, Benefits Outcome....those are the things I'm willing to pay for by sacrificing my client to the grind of the lender. Lacking any inventory aligning with those expectations, what else can you do that could be called 'best kind of marketing' that agents would value.

Well then, why don't you provide me an account on CIS Score and I'll create buyers and sellers for both of us. Something of real value in a world of deception that distinguishes my services and value from everyone else.

What agents want, what we need is great leads. Since you are NOT providing them, enable us to get them. We know how to market, we just need SOMETHING to market.

Before you protest....remember, if you are a solutions provider, show it.



Apr 17, 2015 07:31 AM
Raymond E. Camp
Ontario, NY
Licensed Real Estate Salesperson Greater Rochester

We do an apartment complex each month with a letter comparing rent to own; giving a seminar and generally get at least one buyer.

Apr 17, 2015 07:24 AM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I don't partner with any lender for marketing.

Oct 08, 2018 06:36 AM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

Not much, just fliers sometimes but those have their names on it, hahaha.

Sep 11, 2018 09:39 PM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Roy nailed this one!

Sep 23, 2017 05:15 AM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

I really don't expect anything other than great service which YOU do provide me as my lending partner.  Referrals would be the pie in the sky.

Apr 18, 2015 04:29 AM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for the question. I learned from the answers .

Apr 17, 2015 10:59 PM
John Meussner
Mortgages in AZ, CA, CO, DE, FL, GA, MD, MN, MT, NC, NJ, NV, OK, OR, PA, SC, SD, TN, TX, UT, VA, WI - Fair Oaks, CA
#MortgageMadeEasy Fair Oaks, CA 484-680-4852

Raymond E. Camp seminars are great business products, that is certainly a perk


Annette Lawrence I'm just here to take it all in, I very strongly believe in value propositions...I'm in the midst of updating mine as I do every couple of quarters (I'm a little behind on the Q2 stuff).  All good points, however I would point out that not ALL agents know how to market.  Sometimes education/ideas are the most valuable resource we can offer

Apr 17, 2015 07:41 AM