It’s 2008. How’s your website? You do have one, right? OK, good. And how’s it working for ya? In the world of virtual marketing, if your website isn’t producing the results you want, this is a checklist of six basic elements your website must have. I’m not going to get into search engine optimiza
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03/07/2008
Quiz question: What is the most valuable asset of your business? Like most business people, you may take a quick mental survey of your balance sheet. Is it your property? Your accounts receivable? Your equipment? You won’t find the answer on your balance sheet. Your most important business asset,
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03/07/2008
There are four basic elements that form the foundation of your marketing. In part I of this series, I’m going to talk about your business logo. I recommend you have a master copy of your logo. You’ll save time, and get better quality in all your printing. Your image will remain consistent. This
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03/07/2008
Newspapers, books and magazines, as we know them today, will become a thing of the past. I saw a product that convinced me. Amazon’s Kindle is going to revolutionize print advertising. So…What is the Kindle? Launched by Amazon in November 2007, this is a cross between a laptop and cellphone. The
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03/07/2008
I just finished a series of Squidoo Lenses for my client, The Brotherhood of Bald People. And these lenses are on a subject near and dear to my heart…and my head. The 6-part Series is all about being bald. Our intent was to find people who were interested in the topic of baldness in a unique way.
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03/07/2008
When everyone is zigging, you have to zag That’s what I say to clients who want to be different and stand out from the competition. Let’s face it…real estate is filled with a lot of agents who are finding the housing marketing a challenge in 2008. Here’s one marketing idea that a real estate clie
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03/07/2008