RECENT BLOG POSTS
 Your web site marketing strategy is the essential factor that determines the success or failure of a business web site. This is true whether your web site is an extension of an offline business, or you run an completely online business. Web site marketing is unlike any marketing you may have don...
11/16/2007
Do  you know what OMG or LMFAO means?  Many of your clients do. Do you know how to speak to your consumers? Have you seen the commercials that speak in the "internet language"? Today's consumer just might be a little different than you might realize.  Did you know that over 40% of MySpace users a...
09/15/2007
As a former Manager of a Real Estate/Mortgage internet marketing company, I've seen and heard it all. Legal Disclaimer: The contents of this post may or may not have happened at one or more companies that I've worked and/or consulted with. Probably not, but, if it did it may or may not have been ...
09/12/2007
A word of caution to those that Google HouseValues compaints, HomeGain complaints, or research any other company out there that provides "online leads". You will mostly find that the majority of online "press" any encounters are those that had a bad experience with that firm. Kind of like the abi...
09/12/2007
Many ask: "What's the secret formula to converting someone who visits my site into a client?" Hope these tips help you out: First, to get someones information, which is the goal, you must not only ask for it, but make it easy for them to leave it. Keep that info screen at the top or side of every...
09/11/2007
We all know that most online generated real estate leads are less than desireable.  That's why there's only a select few that allow agents to pay per perfomance. (we're actually one of them) But, that still doesn't make our leads "better" than our competitors.  What if all online lead gen compani...
09/10/2007
A website is no longer an extended business card in today's economy.  Simply having an "Internet presence"  will not cut it in a challenged market unless your phone rings off the hook from referrals.  This article was written for the rest of you.The most common question I hear from Realtors and B...
09/08/2007
Because most internet lead generation companies sell their leads, they could care less about the quality.  Why should they, they charge upwards of $25-$50 per lead and sell that lead 2-5 times. Even if it's an email address with no particular interest in talking to a Realtor or Mortgage Professio...
09/08/2007
Rainer
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