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Real Estate Technology & Tools

Who do you typically turn to first when considering the purchase of a new piece of technology for your real estate business? If you're like a lot of agents, you'll pick the brains of other agents to find out what works and what's not worth your money.


But the choices – there are so many of them! When you find yourself feeling overwhelmed, grab a cup of coffee and dig into the following pages. Let your colleagues walk you through those choices and help you decide on how and where to spend your money.


Feel free to check back daily because we add hundreds of new posts every day. This is the place to find everything an agent needs to know about tech and tools to help you run a lean, mean real estate machine.

Recent blogs on Real Estate Technology & Tools
By Stephen Fells, Marketing, Technology, Fun and News!
(AgencyLogic)
There are lots of affordable drones on the market but many of them are not designed for commercial applications. Consumer drones may not have the battery life and sensors needed to handle complex missions.  Businesses need to do their homework on take off weight, cameras, object tracking and various other features to make the right choice.  This infographic from Drone Shop covers top drones made for commercial use: 
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The overhead shots and slow pans or orbits of your newest property listing really enhance the "you are there" experience for your real estate buyers.   YouTube Thursday, flying a real estate drone. This blog post is all about one very important element of your real estate video channel productions uploaded to YouTube. Weaving in overhead drone aerial stills and full motion aerial video captures to market your property listings. The overhead shots and slow pans or orbits of your newest property listing really enhance the "you are there" experience for your real estate buyers. But if you have never flown a drone, here are some practical tips to remember before you do. First things first. Get part 107 FAA license certified because flying a drone is commercial activity. The knowledge you ge...
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By Kukun's VP of Analytics Franklin Carroll, Elite client engagement tools and proptech
(Kukun, Inc.)
We are going to be at RE/MAX's R4 Conference in Las Vegas from March 25th-29th: If you happen to be attending, please stop by and let us walk you through our product. The Kukun Portal will help you retain clients and convert leads into sales during these difficult times for less than the cost of a one takeout dinner per month on Grubhub. And if you aren't able to make it to R4, either because you are not with RE/MAX or because you simply couldn't manage to get away, consider visiting us at www.kukun.ai and requesting a demo. 
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By Craig Daniels, Technology Instructor/Project Consultant
(Tech Training for You!)
This week on YouTube Thursdays, let's look at a very practical how-to type of post. How to Embed YouTube videos and YouTube shorts in your ActiveRain blog post. I have written posts on each of these before. But today is going to be more of a show rather than tell. You'll see the how-to video at the bottom of this post so you can watch.In the video shown on the right, that is a YouTube short from Emily Berdon (who was featured in an earlier YouTube Thrusdays post, see that link if you want to go check that out). But as you can see with a YouTube short, that it is in a vertical orientation because these are primarly viewed on mobile devices. However, they are NOT exclusive to mobile devices. What if you want to share a good YouTube short within a blog post. There are a couple of things to...
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By Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker
(MOOERS REALTY)
YouTube Thursday, flying a real estate drone.This blog post is all about one very important element of your real estate video channel productions uploaded to YouTube.Weaving in overhead drone aerial stills and full motion aerial video captures to market your property listings.The overhead shots and slow pans or orbits of your newest property listing really enhance the "you are there" experience for your real estate buyers.But if you have never flown a drone, here are some practical tips to remember before you do. First things first.Get part 107 FAA license certified because flying a drone is commercial activity.The knowledge you get to pass the FAA exam to obtain an unmanned pilots license for safe drone flying is so worth it. Plus it is the law. No one wants to cause an accident or bot...
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By Stephen Fells, Marketing, Technology, Fun and News!
(AgencyLogic)
Single property Websites come with a long list of benefits but don't take our word for it; here are agents and brokers thoughts in less than 90 seconds: 
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By Realtyna Inc, WordPress Real Estate - IDX, RESO Web API, CRM
(Realtyna)
You have a real estate website and get some traffic from search engines.Everything is fine but you don’t know how your users behave on your website, so you configured Google Analytics and collected some useful information.After a while, you might want more, more information, more events, more conversations, etc. But how would you get that?That’s where GTM or Google Tag Manager comes into play, a very advanced tool by Google to set up custom events and organize the data.Let’s talk about this tool, I bet 90% of real estate professionals don’t know about it. If you want to surpass them, continue reading.Why Use Google Tag Manager for RE Websites?It enhances your analytics.Google Tag Manager allows you to gain valuable insights into user behavior on your real estate website. You can track h...
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By Stephen Fells, Marketing, Technology, Fun and News!
(AgencyLogic)
We are excited to present this PowerSite single property Website: 4405OldWesleyanWoods.com Marketed by Leslie Tomasini and Pam Gebhardt at RE/MAX Around Atlanta Realty the Website highlights a $2.5MM, 6 bedroom, 8 bedroom brick home in the prestigious Country Club of the South, Johns Creek, Georgia.  Using our PowerSite platform, Leslie and Pam have added: lots of high definition photos a detailed description property documents a print brochure office info an embedded Virtual Tour a property map agent contact information. Pam Gebhardt, a REALTOR® for 30 years, and her team expertly and patiently guide you through the home buying or selling process. Her clients feel that they can call on her for help or advice long after the sale is completed. She is involved in the community and knows w...
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By Joe Jackson, Clintonville and Central Ohio Real Estate Expert
(Keller Williams Capital Partners Realty)
Informative read! Real estate websites play a crucial role in today's market. This blog likely highlights essential features that can enhance user experience and drive engagement. Looking forward to learning more about must-have features for a successful real estate website!Have a super fantastic week!Joe Jackson, Realtor-KWCP No one wants to have an incomplete website, a website that lacks something. a website that is not as perfect as it should be, But what are the metrics? or better say, what are the must-have features you should have on your website? There are several aspects that you need to have features on, the most important ones are these: Property Listings and Search Marketing Tools & Calculators Engaging Content and Blogs I’ll show you which features your website should have ...
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By Kukun's VP of Analytics Franklin Carroll, Elite client engagement tools and proptech
(Kukun, Inc.)
If you’re a realtor or real estate agent looking to revolutionize your real estate business, being part of Kukun’s real estate client management software iHomeManager can be a smart decision. The database will give you and your clients access to powerful information and proprietary data in the real estate industry. Taking your business to the next level, and giving your client a customizable experience, is possible through the Customer Relationship Management (CRM) solution. You can utilize the technology to effectively oversee all interactions and relationships between your real estate agency and its clientele, both current and prospective. The primary objective is straightforward: Enhance business relationships. Thanks to our real estate marketplace, you can maintain strong customer c...
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By Kukun's VP of Analytics Franklin Carroll, Elite client engagement tools and proptech
(Kukun, Inc.)
If you operate a real estate business, having an effective and impactful website is not just recommended, it is vital to your livelihood. Like many other industries, real estate has moved online, and although we are still talking about physical bricks and mortar, the value that you can add with a well thought out, visually compelling site will make a huge difference to your business, meaning your ability to sell properties quickly, at or above going market rate.You can also check our guide on how to attract millennial homebuyers with your social media.Does your business’ website need an overhaul? Here are three signs that it potentially does:A High Bounce RateYou may not know what a bounce rate is, but it’s a pretty simple concept. A ‘bounce’ is when a user clicks onto your site, but th...
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By Craig Daniels, Technology Instructor/Project Consultant
(Tech Training for You!)
This has been an extremely hectic week and I didn't have time to put together any new lessons for video editing. However, I have a few random/rambling kinds of things to share so the week won't be a total silence 😄The first thing on the rambling list is AI and SEO - With all the prolific content being produced by AI, it is harder to determine what is real or computer generated. However we still want and need the human element in the basis of the information that we consume. YouTube is still a medium (and will remain so) that is very much "human-centric". What I mean is that if you see a real live, breathing human sitting in front of the camera and sharing their personal knowledge with you, you know it's source. It is our life experience being shared. People watch, like, and CONNECT. As ...
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By Joseph Lorenzo, Your Law And Order Realtor
(Frank Rubi Real Estate LLC)
Greetings, savvy home sellers! Are you ready to embark on a journey into the wonderful world of real estate, where technology reigns supreme and unicorns frolic in the virtual meadows? Well, maybe not the unicorns part, but trust me – when it comes to selling your home, technology is your best friend! So grab your smartphone and your sense of humor, because we're about to dive into the magical realm of tech-savvy home selling – with a side of wit and wisdom, of course.Picture Perfect: The Magic of Professional PhotographyAh, the humble listing photo – it's like the cover of a book, but for your home! In today's digital age, high-quality photos are non-negotiable when it comes to selling your home faster and for a better price. So, say goodbye to blurry, poorly lit snapshots and hello to...
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By Kukun's VP of Analytics Franklin Carroll, Elite client engagement tools and proptech
(Kukun, Inc.)
While all realtors recognize the importance of generating leads and dedicate significant time to it, far fewer invest substantial efforts into customer retention. Consequently, despite achieving high levels of customer satisfaction, many struggle to secure repeat business. Research conducted by Remax indicates that although approximately 90% of clients were happy with their realtors and expressed willingness to do business with them again, a mere 17% actually did. While some of this discrepancy may be attributed to clients no longer residing in that local market, after all many people selling a home do so because they are moving far away, those who used a realtor to buy a home could be expected to return when selling later down the road. Assuming that roughly half of the polled individu...
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By Realtyna Inc, WordPress Real Estate - IDX, RESO Web API, CRM
(Realtyna)
No one wants to have an incomplete website, a website that lacks something. a website that is not as perfect as it should be,But what are the metrics? or better say, what are the must-have features you should have on your website?There are several aspects that you need to have features on, the most important ones are these: Property Listings and Search Marketing Tools & Calculators Engaging Content and Blogs I’ll show you which features your website should have on each one of these aspects, so let’s dive in:Property Listings and Search A robust listings database is crucial for any real estate website. Agents and brokers want a one-stop shop where clients can search all available properties that meet their needs. Include listings from the local MLS as well as your agency’s private listin...
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By Charles Stallions, 850-476-4494 - Pensacola, Pace or Gulf Breeze, Fl.
(Charles Stallions Real Estate Services )
A Blast from the Past can always be a valuable and helpful tool. This post is no exception. You can use it to brush up on your skills to improve or to refresh where you have already been and tweak it to your advantage. Real estate goal setting is essential for success in this dynamic industry. Establishing clear objectives can drive your business forward whether you're a seasoned agent, an investor, or a newcomer. Defining specific, measurable, achievable, relevant, and time-bound (SMART) goals.Firstly, identify your financial targets. Determine how much income you aim to generate from real estate transactions within a specific timeframe. Break this down into smaller milestones to track your progress effectively. Consider diversifying your income streams by setting goals for rental prop...
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By Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker
(MOOERS REALTY)
Making a simple real estate video (the recipe).You learn a lot by trial and error and practice in life. Shooting, editing, uploading the simple real estate videos. Dialing it in just so takes commitment and dedication. But like the FSBO house seller. Who thinks just the orange, black and white hardware store For Sale sign is all you need to sell a house.Making your garden variety simple real estate video is a little more complicated too.No Cliff Notes to sum it up nice and easy for the surprise quiz or big test in class tomorrow.Not everything you read online is the best advice either. The shake and bake recipe to guide all your important production technique elements involved creating every simple real estate video.After each run and gone real estate video upload, it's time to settle i...
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By Denise Lones, CSP, MIRM, CDEI - Real Estate Coaching & Branding
(The Lones Group, Inc.)
Website Reveal: Kelly Burns Kelly Burns is an experienced broker, whose background includes 25 years of title and escrow work. Already connected to the real estate industry, when a friend suggested she become a broker, she quickly transitioned into her new role and found a profession to love. Following on the heels of completing Kelly's real estate business branding, it was time to execute on creating her custom website to match. Kelly's brand had a clear direction with clean lines throughout, a confident grey marble texture that could compliment any listing photo or other content, a pop of spring color, and her incredible tree-house logo. This would be a great brand to build a website on. After talking to Kelly about her needs, we had a clear list of priorities that her own perfect we...
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