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Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Recent blogs on Real Estate Sales and Marketing
By Daniel Ramsey, MyOutDesk - Real Estate Virtual Professionals
(MyOutDesk)
Understanding your customers isn’t just good business, it’s the foundation of long-term success. One of the most trusted tools for gauging customer sentiment and loyalty is the Net Promoter Score (NPS).In this article, we’ll break down what NPS is, why it matters, how to measure it effectively, and how your business can leverage it to scale sustainably. Whether you’re new to NPS or looking to refine your strategy, this guide is designed to support business leaders with clear insights and actionable recommendations.What is Net Promoter Score (NPS) and Why It’s a Game-Changer for Business GrowthNet Promoter Score (NPS) is a powerful customer loyalty metric that predicts long-term business growth. Developed by Bain & Company, it helps organizations quickly gauge how likely customers are to...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 34 Herons Watch Way Unit 7309, Santa Rosa Beach, FL 32459MLS #: 964852Price: $449,000Beds: 2Baths: 2Sq feet: 940Call Courtney Ledezma (850) 608-0677 to see if this property is still available.This is a quintessential THIRD ( top) floor chic beach residence located within steps from the community dock allowing you to explore all of Eastern Lake! Unit 7309 has 2 bedrooms plus 2 baths in a complete coastal setting with elevator access and balcony views of the state park. Not far is the white sandy beaches, plus the best dining, spas, golf, shopping, and entertainment at your fingertips and can all be taken advantage of from this centrally located condo. Imagine your days walking, biking, sunning, and splashing at this affordable beach retreat. Situated on the most coveted ...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 825 Seascape Drive Unit 407, Miramar Beach, FL 32550MLS #: 973117Price: $649,000Beds: 3Baths: 3Sq feet: 1,780Call Courtney Ledezma (850) 608-0677 to see if this property is still available.Your search for the ultimate in coastal living is over with this condominium, behind the guarded gates of the Seascape Resort. Overlooking tranquil Stewart Lake, you do not want to miss this piece of heaven at the beach! An extraordinary 3 bedroom and 3 bathroom END unit, providing extra windows for ample daylight, located in the most coveted part of Seascape, close to the beach, pool, and Whales Tale). With over 1,700 square feet spread across two floors with 10' ceilings, you will never feel cramped for space in this gorgeous condo with most windows upgraded, a smart thermostat, upg...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 144 Spires Lane Unit 202, Santa Rosa Beach, FL 32459MLS #: 977872Price: $635,000Beds: 2Baths: 2Sq feet: 1,091 Call Courtney Ledezma (850) 608-0677 to see if this property is still available.This second floor, two bedroom condo with two full baths AND built in bunk beds can sleep up to 8 people. Gulf Place Caribbean 202 is decorated with the beach in mind, tile and wood floors throughout, white kitchen countertops, BRAND new HVAC, FULLY renovated bathrooms with gorgeous WHITE TILE, and NEW PAINT throughout! Located in the heart of Gulf Place's pedestrian-friendly town center. Enjoy good restaurants nearby including Shunk Gulley Oyster Bar, cafes, boutique shopping, as well as a two-acre amphitheater lawn that hosts concerts, art shows, and festivals throughout the year. ...
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By Kelly Broaddus, 100+ Northern AZ Homes Sold in 2021!
(eXp Realty)
See original blog Flagstaff Area Log Home with Barn, Wildlife, and Unmatched Scenic Vistas    3 BD | 3 BA | $1,600,000 If you’ve ever dreamed of owning a handcrafted log home surrounded by pristine wilderness and framed by stunning views of the San Francisco Peaks, your opportunity has arrived. This meticulously crafted custom log retreat offers a rare combination of natural beauty, timeless craftsmanship, and modern comforts—all just minutes from the freeway yet surrounded by the serenity of Northern Arizona’s wilderness.✨ Crafted from Nature Itself Built with care and intention, this stout log home is made from character-rich logs harvested from the forests of British Columbia. Each log was hand-scribed and carefully placed, showcasing knots, burls, and grain patterns that tell a stor...
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By Kelly Broaddus, 100+ Northern AZ Homes Sold in 2021!
(eXp Realty)
See original blog  PRICE IMPROVEMENT! 1-Acre Sherwood Forest Opportunity: Spacious 4-Bedroom Home with Endless Potential Under the Pines4 BD | 3 BA | $410,000 Price cut: $10K (6/26)If you've been dreaming of space, serenity, and the chance to bring your vision to life in the pines, this Sherwood Forest opportunity checks all the boxes. Tucked beneath a canopy of mature Ponderosa pines on a full acre of land, this 4-bedroom, 3-bathroom home offers the kind of classic Northern Arizona setting that rarely comes available. From the moment you step onto the oversized back deck, you're greeted with the sights and sounds of nature. Whether you're sipping morning coffee, hosting summer barbecues, or simply soaking in the fresh mountain air, this outdoor living space is designed to let you recon...
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By Kelly Broaddus, 100+ Northern AZ Homes Sold in 2021!
(eXp Realty)
See original blogStylish Bellemont End-Unit Townhome Near Flagstaff’s Outdoor Attractions2 BD | 2.5 BA | $415,000 If you're looking for a stylish, low-maintenance home just minutes from Flagstaff’s scenic trails and vibrant mountain town lifestyle, this well-appointed 2-bedroom, 2.5-bath townhome in Bellemont might be your perfect match.Tucked in a quiet neighborhood surrounded by Northern Arizona’s natural beauty, this end-unit townhome offers the ideal balance of privacy, convenience, and modern comfort. Step inside and you’ll be greeted by an open-concept floor plan featuring premium luxury vinyl plank (LVP) flooring throughout the main level—combining durability and style in one sleek package.The kitchen is a standout, outfitted with a Samsung stainless steel appliance suite that ad...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 184 Durango Road Destin, FL 32541MLS #: 945233Price: $455,000Beds: 3Baths: 2.5Sq feet: 1,700Call Alyssa Barnett (850) 225-1734 to see if this property is still available.Beautifully updated townhome on HOLIDAY ISLE! This home offers 3 bedrooms, a bonus area, and 2 1/2 baths, a lower private deck and an upper deck with views of the Destin Harbor. Upgrades include granite countertops, stainless steel appliances, and not to mention a master suite oasis. Court Del Mar is located at the end of a canal while the Harbor and Crab Island is a boat ride away. Not to mention, the Destin water taxi will take you to the harbor to join the dining, dancing, and festivities that Destin has to offer!! Also, don't forget about the BEACH...Beach access is located at O'Steen Beach. Holiday...
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By Adam Scard, World traveler and lover of real estate trends
Austin is still a magnetic city for graduates of UT, tech workers drifting down from the Bay Area, and creative types who want tacos with their live‑music soundtrack.Yet the 2025 market is far tougher than the “anything goes” frenzy of 2021. Inventory is up, mortgage rates hover near 6.5 %, and the median listing price has slipped to $625,000 —high enough to punish trial‑and‑error learning. To help you land a first house or condo without grief, let’s unpack the most common beginner errors, what they cost, and where in Austin you should (and shouldn’t) be hunting.1  Believing the List Price Is the Whole PriceTravis County’s effective property‑tax rate is about 1.61 % of assessed value , nearly double the U.S. median. Add homeowner’s insurance (hail premiums are steep), and your actual mo...
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By Adam Scard, World traveler and lover of real estate trends
Mayfair has always had a certain pull. It’s where old money settled generations ago, and where new wealth keeps finding its way. Walk through the streets, and you’ll see why—historic townhouses with quiet grandeur, the kind of elegance that doesn’t try too hard. But Mayfair isn’t just about the past. It’s evolving, adapting, staying ahead. In 2025, buying here isn’t just about status—it’s about making a move that actually makes sense. A solid investment, a statement, and a lifestyle shift, all in one.Mayfair’s Market: Why It’s Always in DemandLondon’s real estate scene has its ups and downs, but Mayfair? It’s untouchable. While other luxury postcodes experience price swings, Mayfair remains in its own league. Limited supply, sky-high demand, and strict development laws mean property val...
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By GilbertRealtor BillSalvatore, Realtor - 602-999-0952 / em: golfArizona@cox.net
(Arizona Elite Properties )
Peter has some great information here.  Thank you for the great information. Have a fantastic week! Bill Salvatore, RealtorArizona Elite Properties#AZVHV / Arizona Veterans Helping Veterans Understanding the ins and outs of home financing is a big part of the buying process—and I’m here to help every step of the way! There is definitely a new language that you can either learn or get translated for you.   💬 From origination fees to closing costs, I’ll make sure you’re informed and confident before you sign on the dotted line. Buying a home is a big deal, and you deserve to feel supported throughout the journey. Let’s make it a smooth and exciting experience! 🏠✨ $thehelpflagent #home #houseexpert #house #listreports #homeowner #husehunting #newhome #investment #a060926 #realestate #realt...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
1002 Highway 98 Unit 918 Destin, FL 325412 Bedrooms,  2 BathroomsSq ft: 955For more details surrounding the sale of this property please contact the following:Alyssa Barnett, Listing Specialist Keller Williams Realty Emerald Coast36008 Emerald Coast Parkway, Suite 201Destin, FL 32541Destin - Okaloosa Island-Miramar Beach-30AE-Mail: AlyssaBarnett@atthebeachteam.comWebsite: www.AtTheBeachTeam.comAlyssa BarnettOffice: 850-654-3325Mobile: 850-225-1734
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By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo and Home Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Spotlight on Fairfield at St. Jamesa Very Popular 55 and Over Community!Pricing Your Property Right in Fairfield at St. James: What Matters MostSelling a unit in Fairfield at St. James isn’t just about square footage, it’s about lifestyle, community appeal, and timing. This 55+ community on Long Island draws buyers looking for more than just a place to live, they're looking for comfort, convenience, and a nice place to call home.Understand the Community’s AppealBuyers here often are looking for low-maintenance living, lots of clubhouse amenities, the 3 pools, tennis, get-togethers and proximity to shopping, like the close-by Smithhaven Mall, town private beaches, restaurants and healthcare. Highlighting how a 55 and over condo fits into that lifestyle can influence the value perception,...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 895 Santa Rosa Boulevard 707, Fort Walton Beach, FL 32548MLS #: 977526Price: $460,000Beds: 2Baths: 2Sq feet: 1,074 Call Courtney Ledezma (850) 608-0677 to see if this property is still available.Do not miss your chance to own a gorgeous condo with Gulf views on the TOP floor (7th) at Seacrest Condos! This condo offers an unparalleled location with no one living above you and the best views in the building, coupled with balcony access from the master bedroom and living room. In 2022, Seacrest Condos went through a major exterior renovation which included all new windows, sliding glass doors, balcony flooring, exterior paint, and more. As of November 2024, a new roof was put on the building which is something a new buyer will not have to worry about for a long time! Unit ...
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By Peter Mohylsky, Call me at 850-517-7098
(Property Management International-Destin)
Understanding the ins and outs of home financing is a big part of the buying process—and I’m here to help every step of the way!There is definitely a new language that you can either learn or get translated for you.  💬From origination fees to closing costs, I’ll make sure you’re informed and confident before you sign on the dotted line.Buying a home is a big deal, and you deserve to feel supported throughout the journey. Let’s make it a smooth and exciting experience!🏠✨$thehelpflagent #home #houseexpert #house #listreports #homeowner #husehunting #newhome #investment #a060926 #realestate #realtor #realestateagent #dreamhome
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By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo and Home Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Chelmsford Weald is a code-gated townhouse‑style community on Daremy Circle in Medford, Long Island, opened around 2006–2007.   You can reach this community by taking Route 112 to Granny Road. East On Granny. These are bi-level townhouses with 1, 2, or 3 bedrooms when available (no ranch-style here). There are vaulted ceilings, bedrooms on the upper-level, basements and backyard patios. No garages at this community, but there are ample parking spaces.     Served by Longwood School District. There's central air conditioning, gas heat and the HOA covers landscaping, snow removal, trash, sewer & water. Pets are welcome. The community is served by The Longwood School District #12. Owners: If you are ready to list your townhouse for sale, please call our Cell: 631-805-4400 to get your unit ...
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By Peter Mohylsky, Call me at 850-517-7098
(Property Management International-Destin)
  2936 Scenic Gulf Drive, Miramar Beach, FL Click here to Get Directions Description Photos Marketing Your Home Real Estate Reports for Home Owners, Sellers & Buyers! Maps & Local Schools More $ CLICK FOR CURRENT PRICE 4 BEDROOMS 3 BATHROOMS Large 4 bedroom unit with fantastic western/sunset views from it's over sized balcony. Fresh paint in main living area. Buyer will consider other concessions with an acceptable offer. Leeward Key is a smaller density condo complex along Scenic Highway 98. Deeded beach, Two different swimming pools, workout facility and ample parking on site. This unit is being sold fully furnished. It has a great rental record from years past based upon its desired location
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By Peter Mohylsky, Call me at 850-517-7098
(Property Management International-Destin)
Working with me means you’re getting more than just the basics—I’m all about the extras!  And We all know that it is all about the extra's/  From personalized advice to thoughtful touches that make your experience smoother (and sweeter), I’m here to go above and beyond.Think of me as your real estate secret ingredient.#thehelpfulagent #home #houseexpert #house #listreports #homeowner #househunting #donut #donutday #a060625 #relestateagent #realestate #realtor #dreamhome
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By GilbertRealtor BillSalvatore, Realtor - 602-999-0952 / em: golfArizona@cox.net
(Arizona Elite Properties )
Covered In Gold  Alaska Midnight Sun BayRealtyAlaska.com Facebook @BayRealtyAlaska #AlaskaRealEstate #BayRealtyAlaska #HomerAlaskaRealEstate Bay Realty 51 Years Serving Our Community! When You Need Results Bay Realty Works Bay Realty Offers You the Knowledge You Need to Sell, Rent or Buy Property on the Kenai Peninsula. Information is Power and we give You the Power to Make the Right Decision for YOU! Our area offers Beautiful Homes, Recreational Cabins, View properties, Private Remote Property, Beach, Waterfront Properties, Islands, Waterfalls, Bluff Homes, Bluff Land, River Property, Small Acreage, Large Acreage, Commercial Land and Business Opportunity. We Have Property Management with a Longstanding Reputation for Good Service to Landowners and Tenants Since 1974, Bay Realty has be...
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By Nathan Fitts, The Leading Name in Real Estate
(Nathan Fitts & Team )
~LIVING THE LAKE LIFE~ Welcome to 479 Sandy Lake Lane, Blairsville, Georgia 30512.  This 3 Bedroom, 2 Bathroom new construction craftsman cottage style home is the perfect home or home away from home w/ gorgeous frontage on Lake Nottely. Currently finished includes the main level featuring 2,508 square ft. of living space plus entire terrace level could be finished into additional bedrooms, bathrooms, recreation room/den, wet bar, etc. totally 4,584 square ft.  Nestled on a large estate lot consisting of 2.53 acres in the popular Northshore gated community w/ all paved roads. This setting is incredible w/ nice mountain views & gentle terrain to the lake. Conveniently located to both Blairsville & Blue Ridge, this home has all the modern amenities you could want. Spacious open floor plan...
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