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Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Recent blogs on Real Estate Sales and Marketing
By Kimberly Chadwick, Residential realtor with team to serve!
(Keller Williams Realty Group)
So excited for these special buyers and can't wait to see the beautiful home they will create here! 🎉Congratulations!
Comments 7
By Peter Mohylsky, www.athome30a, Call me at 850-517-7098
(Property Management Inc.-Destin)
Fall is the perfect time to start exploring what’s possible in your next home search. 🥧Whether you're craving more space, a cozier layout, or the perfect neighborhood,I’m here to guide you every step of the way. I’ll help you understand the market, narrow down your must-haves, and find a place that truly fits your life. If a move is on your mind this season,let’s talk!Send me a message and let’s start the search together.#thehelpfulagent #home #houseexpert #house #listreports #thepiesthelimit #thanksgiving #a112625 #realestate #realtor #realestateagent #investment #newhome #dreamhome
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By Joe Jackson, Clintonville and Central Ohio Real Estate Expert
(Keller Williams Capital Partners Realty)
You said:sitors: 1. Showings on Thanksgiving weekend Typical pattern I see (and what national data backs up most years): Thanksgiving Day (Thursday): Basically dead. Assume zero showings unless it’s an absolute unicorn listing or a relocation emergency. Black Friday (Friday): Light but serious traffic. You might get 1–3 showings on a properly priced, attractive listing instead of 5–8. Saturday–Sunday: Activity usually looks like a slower normal weekend, not a total ghost town. Buyers who are in town and actively hunting will still get out, especially if: The home is new to market It’s priced right or slightly sharp It photographs and headlines well online Big thing: casual buyers disappear; serious buyers remain. So fewer showings, but better quality. 2. Chances of getting a contract th...
Comments 5
By Karina Gafford, Military PCS/ VA Home Buying & Selling Specialist
(Homefront United Realty Group)
Agents—if you have buyers seeking acreage in the Hill Country, Lot 3 in the Hills of Bandera deserves a spot on your showing list. This 10.46-acre parcel offers a combination of features rarely found together: a gated community with controlled access, mature wooded terrain, paved private street frontage, electric service available, and the ability to keep horses or certain farm animals. Located in Bandera ISD with well allowance and low HOA dues, this land provides your buyers the freedom to design their ideal setup, whether they’re looking for a full-time residence, a recreational retreat, or long-term investment acreage. The hilly, scenic landscape and generous lot dimensions allow for creativity in site planning. It’s a standout property—easy to show and loaded with potential.
Comments 2
By Kimberly Chadwick, Residential realtor with team to serve!
(Keller Williams Realty Group)
𝐖𝐞𝐥𝐜𝐨𝐦𝐞 𝐭𝐨 𝟖𝟐𝟗 𝐀𝐥𝐞𝐱𝐚𝐧𝐝𝐞𝐫 𝐃𝐫, 𝐇𝐚𝐭𝐟𝐢𝐞𝐥𝐝, 𝐏𝐀 𝟏𝟗𝟒𝟒𝟎! 📍 This adorable 3 bedroom, 2.5 bath home is situated in a great community in the North Penn School District! 🏠 Located central to shopping, dining and schools - this home will be perfect for you and your loved ones to establish roots.
Comments 3
By Shad Rockstad, Lead Generation & Marketing for Real Estate Agents
(AmericasBestMarketing.com)
Do your past clients hear from you after closing, or only when you need something? Staying present between transactions is the quiet advantage that fills calendars. Here’s a simple way to be remembered without feeling salesy.Why This Matters Referrals flow to the agent people think of first. Most contacts need several reminders before they act. Light, useful touches beat one big push every few months. Consistency builds trust and repeat business. Main ContentYour SOI is the engineYour Sphere of Influence includes past clients, friends, local pros, and social followers. They already know you. Turn that familiarity into steady opportunities with planned touchpoints they actually value.Make personal touches routine Send short handwritten notes for birthdays and home anniversaries. Share a ...
Comments 0
By Shad Rockstad, Lead Generation & Marketing for Real Estate Agents
(AmericasBestMarketing.com)
Shopping for marketing help can feel like guessing. One vendor sells “tools,” another pushes ads, and you’re still the one holding the bag. Here’s what the best teams actually do so your brand grows, and your calendar fills.Why This Topic Matters Clients research agents long before they call. Copy-paste marketing blends you into the crowd. Consistency across channels is how you get remembered. Real results come from systems that get shipped every week. Specialists beat generalistsReal estate isn’t restaurants or retail. Top firms work only with agents, so they understand listing timelines, IDX rules, and how sellers and buyers make decisions. That focus shortens setup time and reduces mistakes.Execution over “access”You don’t need more portals. You need work done. The best partners crea...
Comments 4
By Adam Scard, World traveler and lover of real estate trends
Some houses sell out within a few days, while others stay listed for months. The reason for this can be as simple as the difference in showing. When it comes to selling a home, the first impression can make or break the deal.When buyers check out a house, they imagine themselves and their families living in it. That is why you must prepare and present the house properly to highlight its strengths and encourage buyers to move quickly. Read on to learn how you can pull this off.Fix the Small ProblemsYou can easily appeal to buyers by showing them that you took good care of the house. One way to do this is to fix any small issues beforehand. Tighten loose handles, patch minor dents on walls, and fix squeaky doors. These quick repairs make the home feel move-in ready while pushing buyers to...
Comments 1
By Adam Scard, World traveler and lover of real estate trends
Small homes can photograph beautifully when clutter is under control. Buyers want bright rooms, clean sightlines, and obvious function. They also want to picture their daily life without visual noise. Purposeful storage creates that space. This guide outlines practical storage moves that make compact rooms feel calm and generous on tours and in listing photos.Make a fast off-site planCreate instant breathing room by moving 20% to 30% of belongings off-site. Use Highland MI storage for furniture overflow, seasonal gear, and packed boxes. Choose uniform bins, label the sides, and stack by room for smooth retrieval after closing. The goal is simple: fewer items at home so that light, floors, and wall edges read clearly. Rooms look larger the moment visual noise drops.Match storage to each ...
Comments 1
By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo and Home Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
With the season of gathering upon us, where do your guests gather in your home?Probably in the dining room and kitchen areas...right?If you are now realizing that it's difficult to entertain, maybe it's time to find another home?On Long Island, it's time to call Lawrence & Sheila Agranoff, REALTORS® to help you find your perfect welcoming space!Please call our Cell: 631-805-4400 to get connected with us and start your home search journey of finding you the ideal inviting place to enjoy time with your friends and family.Happy Home Finding!Lawrence & Sheila Agranoff Cell: 631-805-4400
Comments 9
By Rhonda Gustitus, Real Estate's A Dream With Rhonda Gustitus Team!
(The Rhonda Gustitus Team)
Looking for the perfect Florida retreat? This bright and beautifully maintained 2-bedroom, 2-bath pool home checks ALL the boxes—style, comfort, upgrades, and an unbeatable outdoor space! 😍✨⭐ Top Features You’ll LOVE: 🌞 Heated In-Ground Pool (electric and solar!)🏊‍♂️ Huge 35x35 Pool Deck — perfect for gatherings, sunbathing & relaxing!🚗 2-Car Garage🌳 Fully Fenced Yard with fresh landscaping🛠️ BIG Updates: 🏠 New Roof (2022) ❄️ Newer A/C (2021) 🔥 Brand-New Water Heater (2024) 🏡 A Home That Feels Bright, Open & Inviting Inside, enjoy wood laminate flooring, ceiling fans in every room, and easy-flow living areas. The living room opens to the dining room, where sliding glass doors pull in natural light and lead straight out to your backyard oasis. 🌅The kitchen offers warm wood cabinets, full...
Comments 3
By Kimberly Chadwick, Residential realtor with team to serve!
(Keller Williams Realty Group)
So happy for the sellers and for the buyers to be moving forward on this GEM of a property ❤ !!! Congratulations!! 🏠
Comments 4
By Rhonda Gustitus, Real Estate's A Dream With Rhonda Gustitus Team!
(The Rhonda Gustitus Team)
Step into this stunning 3-bedroom + den/office, 2-bath home set on two spacious lots (~½ acre) in a friendly, convenient neighborhood! From the moment you walk through the double doors, the tall cathedral ceilings and open floorplan create a grand first impression. 🌞✨💙 Your eyes will be drawn straight to the sparkling in-ground pool—the true heart of this home! Perfect for morning coffee, afternoon swims, or evening relaxation. 🍹🏊‍♀️🍴 Gourmet Granite-Top Kitchen:✔️ Breakfast bar looking into the great room✔️ Ample counter space & open layout✔️ All appliances stay, including washer & dryer🛋️ Comfort & Flexibility:✔️ 3 cozy bedrooms + den/office (convertible to 4th bedroom)✔️ 2 full baths for convenience✔️ Oversized 2-car garage for storage, hobbies, or tools🌿 Outdoor Living:✔️ Covered la...
Comments 5
By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
424 Caviar Drive Fort Walton Beach, FL 325483 Bedrooms,  2 BathroomsSq ft: 1,772For more details surrounding the sale of this property please contact the following:Martin Luus, Listing Specialist Keller Williams Realty Emerald Coast36008 Emerald Coast Parkway, Suite 201Destin, FL 32541Destin - Okaloosa Island-Miramar Beach-30AE-Mail: MartinLuus@atthebeachteam.comWebsite: www.AtTheBeachTeam.comMartin LuusOffice: 850-654-3325Mobile: 850-296-7011
Comments 5
By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 1120 Quail Circle Destin, FL 32541MLS #: 990091Price: $379,000Beds: 3Baths: 2Sq feet: 1,514 Call Courtney Barnett (850) 225-1734 to see if this property is still available.LOCATION! LOCATION! This spacious home with over 1,514 square feet is ideally located on a cul-de-sac in West Destin just minutes to schools, parks, beaches, shopping, the Harbor District and within 20 miles of Eglin AFB & Hurlburt Field. Step inside to an inviting living area filled with natural light and a fire place that flows directly into the kitchen and dining area, perfect for everyday living or entertaining. All three bedrooms are well-sized, and the master bedroom includes a spacious walk in closet and bathroom ensuite. Enjoy Florida living year round with the spacious screened in porch that ...
Comments 3
By Peter Mohylsky, www.athome30a, Call me at 850-517-7098
(Property Management Inc.-Destin)
Moving into a new home is exciting — but before you kick back and relax, there are a few small tasks that can make a big difference in keeping your home safe and comfortable.  Hopefully, before the purchase, you had a home inspection accomplished.  I recommend this as a great option even on new homes.  This is the carfax of home ownership.  🏡✨From maintenance checks to safety updates, a little prep goes a long way! If you’re still in the process of finding your dream home (or getting ready to buy), I’m here to help guide you every step of the way.Ready to make your move?Let’s chat!#thehelpfulagent #home #houseexpert #house #listreports #homeowner #househunting #a112425 #realestate #investment #happyhome #realestateagent #realtor #dreamhome
Comments 2
By Adam Scard, World traveler and lover of real estate trends
Some homes leap off the screen in listing photos more than others, while others quietly sit there. The secret is less often in the décor but more about strategic staging. Recent home staging data highlights that well-staged homes can sell up to 30% faster and for as much as 10% more. This is largely because buyers connect emotionally with clean, intentional spaces. However, this pristine and polished look does not just happen. How do you move all your personal items to achieve this look? Realtors use storage solutions to transform a lived-in home into a market-ready masterpiece. This article will explore how professionals use storage to achieve this.Declutter to Build the Foundation for Professional StagingNothing shrinks a room faster than clutter. Removing even 20% to 30% of a home’s ...
Comments 2
By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo and Home Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
BUYERS WANT YOUR HOMEAT LEISURE GLEN The Glen in Ridge Long Island has zero inventory right now. That's right, not one home for buyers to choose from. We know this community well and have helped many homeowners successfully list and sell here over the years. As a matter of fact, right now we have potential buyers calling asking when our next one will become available. Yours can be the one!If you’ve been thinking about a move, this is the perfect time. List with us and benefit from our experience, knowledge, and proven results and success stories.List with us, Lawrence and Sheila Agranoff, REALTORS® and capture the opportunity as another SOLD! We list and sell The Glen homes! Cell: 631-805-4400
Comments 8
By Peter Mohylsky, www.athome30a, Call me at 850-517-7098
(Property Management Inc.-Destin)
Fall is the perfect time to explore your next move and see what the market has to offer.🏡Whether you’re thinking about buying or planning ahead, I’m here to guide you through every step.Curious about what’s possible this season?Anything is possible, Reach out and let’s make a plan together!✨#thehelpfulagent #home #houseexpert #house #listreports #homeowner #househunting #newhome #a111825 #itsfallyall #harvest #fallinlove #realestate #realestateagent #realtor #dreamhome
Comments 3
By Associate Broker Falmouth MA Cape Cod Heath Coker, Heath Coker Berkshire Hathaway HS Robert Paul Prop
(https://teamcoker.robertpaul.com)
How to Escape the Cycle of Misery and Find FreedomMany people live in a loop. They have a goal, they try for a while, they fail, they feel bad, and then they stop trying. This is the Cycle of Misery. It is a pattern of self-sabotage that keeps you from the life you want.The cycle is fueled by the **Lesser Self**. This is the part of you that loves comfort, fears change, and whispers doubts in your ear. The Lesser Self wants you to stay in the Ordinary World because it is predictable.To escape this cycle, you must first see it clearly. You must identify the specific actions and thoughts that pull you down. Is it staying up too late? Is it the negative self-talk? Is it avoiding the hard work?The escape is not a single, dramatic event. It is a series of small, intentional choices. You must...
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