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Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Recent blogs on Real Estate Sales and Marketing
By Nick Marr, Promoting real estate internationally
(HOMESGOFAST)
The commercial real estate (CRE) market is dynamic, characterized by shifts in demand, changing economic conditions, and evolving tenant needs. Investors and developers are constantly seeking strategies to navigate this complex landscape, especially during challenging times. One financial tool that has gained prominence is bridge funding. While this post will touch on bridge funding, our primary focus will be on how it fits into the broader context of commercial real estate investment.Current Trends in Commercial Real EstateThe CRE sector is currently facing several significant trends. With rising interest rates, many investors are cautious about financing new acquisitions. The push for sustainability has also transformed tenant expectations, compelling property owners to adapt and inve...
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By Jared Hill, ERA Brokers have locations all over the west.
(ERA Brokers)
Buying a home is one of the most important financial decisions you'll make. If you are lucky, it is a straight-forward process, but it can come with several legal complexities you need to be aware of. Here are some of the common legal issues buyers encounter when purchasing a residential property in the UK.Shared Access RightsMany properties come with shared access rights that allow neighbours, delivery drivers, and others to cross over part of your land. This includes access paths, driveways, or alleyways shared between homes. Before purchasing, check if any shared access rights exist and fully understand their scope. You'll want to know who can use them and if you're responsible for maintenance. Shared access can impact future plans like extensions and may cause problems if you fall o...
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for October 25 2024..New properties for sale 712Back On Market 101Price Decrease 811Price increase 71Active kick out 9Active option contract 339Active contingent contract 46Pending listings 286Sold listings 397Expired listings 49Cancelled listings 115Withdrawn listings 12Temporary off market listings 48Coming soon listings 83
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By Kelly Broaddus, 100+ Northern AZ Homes Sold in 2021!
(eXp Realty)
See original blogModern Luxury Living in Sedona: Panoramic Views, Energy-Efficient Design, and Short-Term Rental Potential 4 BD | 5 BA | $ 2,350,000 (TO BE BUILT CONSTRUCTION) Welcome to Your Dream Sedona Retreat: Contemporary Luxury with Unmatched Panoramic Views Imagine waking up every morning to breathtaking, unobstructed views of Bell Rock, Castle Rock, Lee Mountain, and Courthouse Butte. This stunning to-be-built home offers that and so much more—a modern masterpiece designed for those who appreciate sleek elegance, smart construction, and the incredible beauty of Sedona. A Home That Blends Elegance with Smart InvestmentNestled in one of Sedona’s most sought-after locations, this 3,624 sq ft contemporary home is more than just a living space; it's a lifestyle. Whether you’re lookin...
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By Peter Mohylsky, Destin BeachPro, Call me at 850-517-7098
(PMI. Destin)
Let's pumpkin spice up your home searchI am not sure what your thoughts are about this season but the time is aways right to buy or sell real estateWhether you're looking for a cozy retreat or a spooky new space, I've got the expertise to help you make it happen!🏡👻Don’t let this opportunity vanish like a ghost—let’s talk today!#thehelpfulagent #home #houseexpert #house #listreports #househunting #a102424 #investment #realestate #realtor #realestateagent #halloween #dreamhome
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for October 24 2024..New properties for sale 493Back On Market 99Price Decrease 800Price increase 115Active kick out 8Active option contract 273Active contingent contract 52Pending listings 334Sold listings 336Expired listings 42Cancelled listings 119Withdrawn listings 11Temporary off market listings 49Coming soon listings 102
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By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo and Home Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
SOLD AT WOODRIDGE STRATHMORE TERRACEMT. SINAI, LONG ISLANDLawrence and Sheila Agranoff SOLD another Homeowners Association Ranch condo at Woodridge Strathmore Terrace in Mt. Sinai Long Island. The investor buyer liked the potential of this unit located across from the clubhouse and with its extra-long driveway plus additional parking space that this unit offered.  It also has a sunroom, an attached garage and backyard patio with courtyard view.We look forward to seeing all the renovations and then listing it when completed.Owners, do you have a unit that you would like to get SOLD but it needs repairs? We have more investor buyers waiting to purchase another property.Call our Cell: 631-805-4400 to start the process!We SELL Long Island Condos and Homes!Lawrence and Sheila Agranoff, REALT...
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By Endre Barath, Jr., Realtor - Los Angeles Home Sales 310.486.1002
(Berkshire Hathaway HomeServices California Properties)
18429 Pacific Coast Hwy Malibu CA 90265: Back on the Market...Directions: 18229 PCH for navigation purposes. Head towards Mastro's Ocean Club restaurant, before you get to the Parking lot where the land is located. If you are coming from Topanga Cyn Blvd, it is approximately 1200 feet from the corner of Topanga Cyn Blvd.Remarks : Back on the Market buyer changed directions. Here is your opportunity to buy it now! Massive Price Reduction! Seller wants it SOLD! This is truly a great opportunity to build your dream home on this upslope lot in Malibu with amazing ocean views! Build a brand-new modern home with walking distance to Maestro's Ocean Club Restaurant. This is the least expensive vacant lot in Malibu in such close proximity to the ocean. Lots like this don't last long in this mark...
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By Rhonda Gustitus, Real Estate's A Dream With Rhonda Gustitus Team!
(The Rhonda Gustitus Team)
✨ UPDATES GALORE in this CHARMING 3 BEDROOM, 2 BATH, 2.5 CAR GARAGE HOME with a HEATED IN-GROUND POOL! 🏊‍♀️📅 Join us for an exclusive Open House and step into over 2,300 sq. ft. of luxury living on a spacious corner lot with a circular driveway! 🌳 This home is packed with upgrades and perfect for entertaining! 🎉🍽️ The kitchen boasts granite countertops, wood cabinetry, and MAYTAG stainless steel appliances, leading to an ENORMOUS COVERED LANAI (12x29) for seamless indoor-outdoor living! 🌿 Plus, a built-in wet bar with a sink and mini-fridge adds extra flair for hosting guests! 🍸🚪 Triple sliders pocket open to reveal the stunning kidney-shaped pool with stone-patterned patio—an outdoor oasis you'll LOVE! 😍 With 5 entries to the pool patio from various rooms, you can enjoy the pool from n...
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By Rhonda Gustitus, Real Estate's A Dream With Rhonda Gustitus Team!
(The Rhonda Gustitus Team)
🏡 UPDATES GALORE! 🏡Located on an oversized corner lot 🌳 with a circular driveway, this stunning home offers 2,300+ sq. ft. of luxury living! 🤩 Step into a kitchen designed to impress 🍽️, featuring granite countertops, beautiful wood cabinetry, and MAYTAG stainless steel appliances. The pass-through window leads to an ENORMOUS COVERED LANAI (12x29), perfect for entertaining! 🎉👀 The open floor plan includes a breakfast bar overlooking the great room and a built-in wet bar 🍸 with a sink and mini-fridge! 🌟 Triple sliders pocket open to reveal the kidney-shaped pool and stone-patterned patio surrounded by elegant arched concrete walls 🏖️—an entertainer’s dream! 🏡 With 5 entries to the pool area from different rooms, you're just steps away from outdoor relaxation! 🌅The master suite is a true ...
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By Peter Mohylsky, Destin BeachPro, Call me at 850-517-7098
(PMI. Destin)
When it comes to finding your dream home, knowing your bottom line is key!The bottom is an interesting number and actually has a lot of meaning.  As your Realtor I will advise you on a good price for a particular property dependent on location, condition. etc, etc.  Your lender also has a vote and they will advise you on how much you can qualify for in terms of a home loan.  💰Start with a smart offer and let’s negotiate to get the best deal possible🏡Ready to get started on your home search?Let’s chat!#thehelpfulagent #home #houseexpert #house #listreports #househunting #newhome #a102324 #investment #finances #realestate #realtor #realestateagent #dreamhome
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for October 23 2024..New properties for sale 391Back On Market 95Price Decrease 658Price increase 50Active kick out 11Active option contract 277Active contingent contract 59Pending listings 407Sold listings 342Expired listings 39Cancelled listings 145Withdrawn listings 8Temporary off market listings 37Coming soon listings 79
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By Jared Hill, ERA Brokers have locations all over the west.
(ERA Brokers)
The breathtaking beauty of the French Alps has always captivated nature lovers and adventurers. Now, a new wave of young professionals is eyeing this alpine haven—not just for its lifestyle, but as a smart investment opportunity. What's behind this rising trend, and why are the French Alps becoming a magnet for ambitious buyers?Living the Alpine DreamMany young professionals are shifting their focus to enhancing their quality of life, escaping the stress of urban settings. The French Alps offer a refreshing lifestyle change with tranquility and inspiration, where waking up to snow-capped peaks and clean alpine air represents an ideal living environment.This shift aligns with the emphasis on work-life balance. The flexibility of remote work allows young professionals to leave city constr...
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By Jared Hill, ERA Brokers have locations all over the west.
(ERA Brokers)
Selling your home quickly can be a daunting task, but with the right styling tips, you can transform it into an irresistible choice for buyers. The key to a fast sale often lies in creating a space where potential buyers can see themselves living effortlessly. You don't need a big budget, just some clever techniques and a bit of creativity to make each room shine.Think about the first impression your home makes. Curb appeal plays a significant role in attracting buyers, so consider sprucing up the front lawn, giving the door a fresh coat of paint, or adding some inviting outdoor lights. Inside, focus on decluttering and depersonalizing spaces. This helps in creating a blank canvas, making it easier for buyers to envision their future there.Lighting sets the mood and highlights your home...
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By KAREN SANCHEZ, ...Marketing your home like no one else will.
( Reputable Realty)
"When you’re looking to buy or sell a home, you want someone in your corner who genuinely cares about your experience—that’s where I come in. I take the time to understand your unique goals and work tirelessly to make the process smooth and enjoyable. With my deep knowledge of the market and years of experience, I know how to get the best results, whether you're buying your dream home or selling for top dollar. I believe in open communication, honesty, and going the extra mile to ensure my clients feel confident and supported every step of the way. For me, it’s not just about closing a deal; it’s about helping you make one of the most important decisions of your life with trust and ease."Sellers, looking for a unique marketing plan? I market your home like no one else will. Buyers, I of...
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By Will Hamm, "Where There's a Will, There's a Way!"
(Hamm Homes)
We can always learn from each other here in the Rain.  Ron and Alexander always had great blogs in the past. As a real estate marketing professional it is easy to get bogged down with the day-to-day activities of“transaction engineering” and neglect the life-blood of your business: promotion and marketing.  Sometimes you need to step back from your practice to regain your “orbital marketing prospective”.  It is only when you view your practice from a broader perspective that out-of-the-box thinking is possible.  Opportunities to out-think and out-market your competition abound.  This Memorial Day weekend we are going to see if any real estate firms or agents are sponsor one of the most well-attended community events of the year in our town of Santa Barbara, California.  We haven't seen ...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 2606 Scenic Gulf Drive UNIT 4206, Miramar Beach, FL 32550MLS #: 961535Price: $445,000Beds: 1Baths: 1.5Sq feet: 762 Call Jackson Stanford 850-865-8928 to see if this property is still available.This is the deal you have been waiting for...situated on the best stretch of Destin's white sand beach, located at Maravilla - one of the perennial favorites of owners and renters alike! This condo can sleep 6 with a master suite, hallway bunks and sleeper sofa. Discover the many treasures of Maravilla including 500 feet of deeded beach with seasonal beach service, two pools (one seasonally heated), hot tub, 2 tennis courts, shuffleboard, basketball, bbq grills, club house and fitness center. This prime beach location is near the best shopping, dining, restaurants, and entertainme...
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By Peter Mohylsky, Destin BeachPro, Call me at 850-517-7098
(PMI. Destin)
Getting pre-approved is a key step in the homebuying process!  We use this term often and I am not sure if it is fully understood.  Buying a home is a simple process but there are certain steps that need to be followed.  We use the term pre-approval but the question is really how much house can you afford?  This is where the rubber meets the road,  ✅Lenders look at things like your credit score, income, and debt-to-income ratio to help you secure the best loan.If you’re ready to begin your home journey, let me connect you with one of my trusted loan officers!#thehelpfulagent #home #houseexpert #house #listreports #homeowner #househunting #realestate #investment #a102124 #realestateagent #realtor #dreamhome
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for October 22 2024..New properties for sale 422Back On Market 99Price Decrease 687Price increase 90Active kick out 19Active option contract 294Active contingent contract 74Pending listings 484Sold listings 383Expired listings 51Cancelled listings 164Withdrawn listings 9Temporary off market listings 59Coming soon listings 80
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By Scott Garrison, Top ORLANDO AREA Realtor…this Realtor WORKS!
(Re/Max Town & Country Realty)
Market Pulse          Inventory for October reached 11,560 homes, a slight 0.4% increase from September’s 11,511. This marks the ninth consecutive month of rising inventory. The last time inventory was this high was back in October 2015. Compared to October 2023, inventory has surged by 71.1%.          Interest rates dropped to 5.9% in October, down from 6.1% in September. This is the lowest rate we’ve seen since August 2022, offering a bit of relief for buyers.          Homes spent an average of 58 days on the market in October, just a little longer than the 57 days in September. This represents a 41.5% increase compared to October 2023 when homes averaged 41 days on the market.          The median home price in October fell to $380,000, down from $384,500 in September.          Overal...
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