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Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Recent blogs on Real Estate Sales and Marketing
By Jared Hill, ERA Brokers have locations all over the west.
(ERA Brokers)
Buying a home is one of the most important financial decisions you'll make. If you are lucky, it is a straight-forward process, but it can come with several legal complexities you need to be aware of. Here are some of the common legal issues buyers encounter when purchasing a residential property in the UK.Shared Access RightsMany properties come with shared access rights that allow neighbours, delivery drivers, and others to cross over part of your land. This includes access paths, driveways, or alleyways shared between homes. Before purchasing, check if any shared access rights exist and fully understand their scope. You'll want to know who can use them and if you're responsible for maintenance. Shared access can impact future plans like extensions and may cause problems if you fall o...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 1662 Florence Avenue, Fort Walton Beach, FL 32547MLS number: 961681Price: $449,000Beds: 3Baths: 2Sq feet: 1,886  Call Carolyn Orsua (406) 750-2270  to see if this property is still available.Spacious living inside and out! Welcome home to lots of natural light, vaulted ceilings and a huge backyard! You'll enjoy the privacy of this home tucked away on Florence Ave. yet close to Hurlburt Field as well as easy access off of Martin Luther King Jr. Blvd. to schools, shopping, dining, and the beaches. This open floor plan with 3 beds and 2 baths makes for easy and comfortable living. Enjoy LVP flooring, granite countertops, and stainless steel appliances. And don't forget the enclosed/screened porch leading out to the backyard; a great space to relax and entertain! Schedule y...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 1751 Scenic Highway 98 UNIT 715, Destin, FL 32541MLS number: 961984Price: $620,000Beds: 2Baths: 2Sq feet: 943  Call Kailey Fuzy (850) 533-6725 to see if this property is still available.Welcome to your dream vacation escape! This beautifully appointed 943 sq. ft. condo features 2 bedrooms and 2 bathrooms, offering breathtaking views of the sparkling Gulf of Mexico from the kitchen, living room, and private balcony. With bunk beds for maximum sleeping space, this unit is perfect for families or groups. Located in the heart of Destin, Sterling Shores is a premier beachfront property that combines luxury, comfort, and convenience. Turnkey and rental market ready, this condo is an ideal investment or a perfect retreat for your own vacations! Sterling Shores offers an except...
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By Leanne Smith, The Grit and Gratitude Agent
(Dirt Road Real Estate)
In real estate, multiple offers are often viewed negatively by listings agents because managing multiple offers: Takes more time  Builds additional stress  Creates distrust with potential buyers Requires creating a multiple offer spread sheet On Friday, 10/25/24, I listed a vacant land distressed property. From a previous quote by a trash removal vendor, I knew this now just listed property had an estimated $20,000 cost to remove all the non-vegetation debris along with several vehicles without titles. Within several hours, after the property was listed on our MLS, I began receiving multiple calls, texts and emails. Those calls continued until yesterday 10/28/2024. One real estate agent (REALTOR®) told me she had received 5 calls on this particular vacant land listing. Another agent sha...
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By Hannah Williams, Expertise NE Philadelphia & Bucks 215-820-3376
(HomeStarr Realty)
 My next big shopping expense will be redoing my website. I was on the phone with Charr and she informed me of many new designs and changes so she convinced me to update. She is such a wizard and no one does it better than Yoursiteneedsme.com . Time goes by so quickly but I have a new agent I am mentoring. I promised her a meeting with Char business first.  Although I do believe it is extremely important to dress for success where better to address that than our and my own website HelpfulHannah.com? I was not  surprised when I read Liz and Bill Spear post as his thoughts were as I would say right on.  No one does it better than Char in fact as soon as I finished my conversation with Char I called Elyse Berman, PA as she recommended  Yoursiteneedsme.com .to many of us.   I know many peop...
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By Jared Hill, ERA Brokers have locations all over the west.
(ERA Brokers)
Real estate brokers are always looking for creative approaches to include possible buyers and sellers in the fast-paced digital era of today. One such thing transforming the sector is AI and advertising. These resources enable agents to easily create professional-looking ads, therefore enhancing their internet profile and finally promoting sales.Real estate agents and companies now consider high-quality video ads to be a necessary tool for bringing in ideal sellers and consumers. These ads provide a dynamic and engaging experience that classic text-based listings just cannot equal.Some of the best things about high-quality videos are: Improved Property Display: Agents can demonstrate properties in great detail using videos, stressing special qualities, large rooms, and breathtaking outs...
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By Scott Garrison, Top ORLANDO AREA Realtor…this Realtor WORKS!
(Re/Max Town & Country Realty)
CURRENT INTEREST RATES BEING REPORTED ACROSS THE NATION: Mortgage News Daily: 30 Year 6.68% 15 Year 5.09%   Mortgage Bankers Association: 30 Year 6.52% 15 Year 5.94%   Freddie Mac Reports: 30 Year 6.44% 15 Year 5.63%  To find out what today's INTEREST RATES are here in Central Florida>>>>>  CLICK HERETo find out about the State of Orlando's Real Estate Market, check our YouTube playlist >>>>> CLICK HERECALL US for a personal Referral to one of my expert Mortgage Broker Partners who can answer All your Mortgage Questions…at no cost or Obligation! We want to help!These are rates directly from these entity's published information and have no bearing on the rates or fees you may have to pay to obtain a mortgage. Your rate will always depend on your scenario and qualifications. If you are lo...
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By Marte Cliff, Your real estate writer
(Marte Cliff Copywriting)
This one is a blast from the past - a blog post I wrote in 2016 that seems just as valid today. See what you think:This tip is related to a real estate sales tactic from way back – one I tried in person, but never in writing. It was part of an article I'd read entitled "7 scientifically backed copywriting tips." Darned if I know what the other 6 were.This tactic involves shining a light on objections about a house or parcel of land even before showing the property.For instance: In our area we have an abundance of gravel roads – and many of them aren’t very well maintained. So we might prepare the potential buyer ahead of time by going overboard about the terrible condition of the road to the house or land we were about to visit.The idea was to make it sound so bad that when the person s...
Comments 18
By Michael Elliott, Burlington, New Jersey Residential Sales
(Fathom Realty)
In New Jersey, Realtor-drafted contracts contain  a three day attorney review period,  where consumers can hire an attorney to make any changes, including contract cancellation.  Then come the "contingency hurdles"  in most contracts, which include but are not limited to:*  Home inspection*  Appraisal and  mortgage commitment*  Getting clear titleFor the most part,  once these conditions are "cleared",   the buyer cannot back out of the contract without legal ramifications.A few years ago, on an under contract listing of mine, the buyer attempted just that.  For whatever reason, she had a change of heart.My seller clients were obviously rattled,   especially since neither buyer or seller had hired an attorney.   Not too late.I suggested a local real estate attorney,   who sent out a ver...
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By Karen Schimpf, When Your Bank Says No, I CAN Get Your Deal CLOSED
(Commercial Capital Ltd.)
Only 65 Days Left to File Your BOI Report! Avoid Costly Penalties of $591/day Starting January 1, 2025!   Make BOI Filing Effortless with FileForms!     Make BOI Filing Easy! Don't spend hours figuring out how to file the new BOI report. Instead, use FileForms, where you can file the report in just minutes! Learn More   The new Corporate Transparency Act requires BOI reporting, and few businesses are exempt. File your Beneficial Ownership Information accurately in under 10 minutes—FileForms submits directly to FinCEN for you!   How It Works:   ✅ Answer a few quick questions. ✅ We file directly with FinCEN. ✅ Get confirmation once accepted. ✅ Enjoy continuous monitoring to maintain ongoing compliance.     Don’t wait—stay compliant and avoid hefty fines! [Become Compliant Today]   Give u...
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By Jared Hill, ERA Brokers have locations all over the west.
(ERA Brokers)
Research shows that homes sell much faster when they’re professionally staged, and this makes sense from a psychological standpoint. A well-staged home willcreate an emotional connection with potential buyers, and that can influence them to be more committed to buying.Potential buyers need to be able to see themselves living in a home when they take a tour, and all the furniture and décor in a house will greatly influence their experience. If the surroundings are ugly, messy, mismatched, or outdated, it’s going to create a negative experience. On the other hand, a carefully-curated set of matching furniture and décor can elicit positive feelings, giving potential buyers a view of what their life could be like living in the home.Staging your property can get it sold faster and has the po...
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By Peter Mohylsky, Destin BeachPro, Call me at 850-517-7098
(PMI. Destin)
 We all (hopefully) realize that things go up at a quicker rate than they go down.  Right?  We are transitioning from an inflationary period to a period where the inflation is slowing down, and or stopping.  This does not mean that prices are going to go down anytime soon.   Read the full article to stay in the know  #article #news #notablearticle #listreports #realestate
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for October 28 2024..New properties for sale 128Back On Market 35Price Decrease 165Price increase 20Active kick out 6Active option contract 154Active contingent contract 33Pending listings 191Sold listings 61Expired listings 28Cancelled listings 37Withdrawn listings 3Temporary off market listings 31Coming soon listings 29
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for October 27 2024..New properties for sale 207Back On Market 43Price Decrease 226Price increase 4Active kick out 5Active option contract 123Active contingent contract 30Pending listings 131Sold listings 135Expired listings 41Cancelled listings 30Withdrawn listings 1Temporary off market listings 29Coming soon listings 35
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By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo and Home Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
The Importance of Listing Your Long Island Home NowDespite the prevailing challenges, Long Island, NY continues to witness heightened homebuyer interest, driven by a growing preference for suburban living, proximity to New York City to the West, and The Hamptons to the East, excellent school districts, recreational facilities and diverse communities.Selling your Long Island home now presents a strategic opportunity to leverage the surging market, tapping into heightened buyer interest, and make the most of the region's thriving real estate landscape.   Homeowners looking to capitalize on this Real Estate market momentum should call Lawrence and Sheila Agranoff for our tailored marketing strategies and extensive local experience to ensure the best possible outcomes when selling their hom...
Comments 6
By Debra Leisek
( Bay Realty,Inc Homer Alaska)
Rivers Are Running! Fly Fishing is Good!Bay Realty Homer AlaskaSelling Real Estate in Homer Alaska Since 1974BayRealtyAlaska.com Facebook @BayRealtyAlaska For More Information Call 907-235-6183#AlaskaRealEstate #BayRealtyAlaska #HomerAlaskaRealEstateCelebrate Bay Realty 50 Year Anniversary!Bay Realty Offers You the Knowledge You Need to Sell, Rent or Buy Property on the Kenai Peninsula.  Information is Power and we give You the Power to make the Right Decision for YOU! Our area offers Beautiful Homes, Recreational Cabins, View properties, Private Remote Property, Beach And Waterfront Properties, Islands, Waterfalls, Bluff Homes and Bluff Land, River Property, Small Acreage, Large Acreage, Commercial Land and Business Opportunity. We Also Have a Bona Fide Property Management With a Longs...
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By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo and Home Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Stony Brook Long Island Homeowners If you own a home or condo in Stony Brook Long Island, now is the perfect time to sell! With inventory at historic lows, eager buyers are ready to make strong offers quickly. We're here to help you make the most of this hot market! Specializing in selling homes and condos in Long Island, we’re committed to making the selling process smooth and stress-free. Let’s team up to get your property sold fast and for the best possible price! Lawrence and Sheila Agranoff Cell: 631-805-4400  
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By Peter Mohylsky, Destin BeachPro, Call me at 850-517-7098
(PMI. Destin)
It's been a very cruel October for would-be buyers, with average 30-yr mortgage rates spiking on concerns about job market strength, stubborn inflation, and fast-rising US debt levels.Looking on the bright side, however, inventory levels continue to rise and competition levels are falling.#housingmarket #realestatenews #housingmarketupdates #realestatemarket #mortgage #realestate #whatsupwithrealestate   Click this link for more information
Comments 4
Here is the north Texas real estate market update for the week ending October 26 2024..New properties for sale 2835Back On Market 431Price Decrease 3865Price increase 405Active kick out 61Active option contract 1520Active contingent  308Pending listings 1969Sold listings 1964Expired listings 285Cancelled listings 668Withdrawn listings 47Temporary off market listings 267Coming soon listings 429
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for October 26 2024..New properties for sale 683Back On Market 140Price Decrease 755Price increase 68Active kick out 8Active option contract 228Active contingent contract 37Pending listings 297Sold listings 447Expired listings 68Cancelled listings 99Withdrawn listings 6Temporary off market listings 59Coming soon listings 54
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