Real Estate Sales and Marketing

Many real estate agents have heard “Selling real estate is easy money” or something similar to that. However, professional real estate agents know that selling real estate is not easy nor is it simple. Each real estate transaction is unique beginning with the individuals who are parties to the transaction.My sense is that many newer real estate agents and even some experienced agents fail to understand the sales process. This lack of clarity may help to explain why many agents fail to have “consistent” sales success.The sales process is essentially three phases: Marketing, Selling, and Keeping. The previous strategic thinking countdown discussed marketing analysis. For Day 21, today is to analyze the sales from the previous year. In doing so, the third phase Keeping (clients for future ... 12/11/2024

Did you know that nearly a quarter of first-time buyers use gifts or loans from friends or family for their down payment?  It is that time of year and if Santa asks for gift ideas... A down payment might be a nice idea. 🏡✨If you're looking to buy your first home, I'm here to help you navigate the process and find the perfect place. Ready to take the first step?Contact me today to get started!#thehelpfulagent #home #houseexpert #house #listreports #gifting #gift #a121124 #realestate #investment #ahelpinghand #househunting #realtor #realestateagent #dreamhome 12/11/2024

Here is the north Texas real estate market update as of December 11 2024..New properties for sale 368Back On Market 69Price Decrease 595Price increase 101Active kick out 3Active option contract 245Active contingent  32Pending listings 308Sold listings 305Expired listings 62Cancelled listings 210Withdrawn listings 8Temporary off market listings 68Coming soon listings 58  12/11/2024

As a top realtor in South Pasadena, CA - I have the occasion to present a property to the marketplace which is less than turnkey. 1555 Diamond Avenue was just such a property. Built in 1911 and only modestly updated throughout the years, the seller decided to undertake renovations on the kitchen and bathrooms.As the client was geographically distant - the task became too time consuming and complex. Therefore the seller opted to place the property on the market with the kitchen and bathrooms gutted - and ready for the new owners to finish up.The main challenges for this type of sale were twofold:As the property had tons of deferred maintenance and was somewhat torn apart with no heat - it would not qualify for a conventional loan. That meant only cash buyers could purchase the property.I... 12/10/2024

✨ Located in the highly sought-after gated community of Villas of Sabal Trace, this stunning 3-bedroom, 2-bathroom home with a 2-car garage is a rare gem! Being sold Turnkey, it's the perfect blend of comfort and luxury, complete with a serene lake view right from your backyard. 🛶🌅🌟 Features You’ll Love: Soaring Cathedral Ceilings with elegant plant shelves 🌿 Chef’s dream kitchen: Staggered cabinets, crown molding, sleek Corian countertops, stainless steel appliances, and under-sink reverse osmosis system 👨‍🍳💧 Spacious Master Suite: Private door to the screened lanai, two walk-in closets, and a spa-like bathroom with a Roman shower 🛁✨ Cozy Guest Bedrooms with charming details like plant shelves and ceiling fans 🌟 Screened-in Lanai: Perfect for soaking in the Florida sunshine year-round ... 12/10/2024

Earlier on Strategic Thinking Countdown Day 24 possibly you started reviewing your real estate results for the current year. Now it is time to dig a little deeper by looking at current marketing efforts: Market Segment such as Vacant Land, Residential Properties which may be further separated into single family, multi-family, commercial properties. Customer Population such as first-time home buyers, Veterans, Baby Boomers downsizing, Families upsizing, Retirees relocating, etc.  Additionally, the customer population could be separated by Generation X, Millennials, Traditional also known as Silent Generation, etc. Customer Needs might include geographic nearness to specific amenities such as health care, K-12 schools, colleges, grocery stores to types of homes to lot size as well as budg... 12/10/2024

Looking to wrap your home in holiday cheer?  Tis the season to ring in a new home.  🎀Bows are the versatile decor trend of the season! From topping your tree to dressing up your dining room chairs, they’re the perfect way to add festive flair with minimal effort. Pro tip: mix textures and fabrics for a designer touch.Ready to deck the halls in a new space next year?Let’s find your dream home—send me a message today!#thehelpfulagent #home #houseexpert #house #listreports #putabowonit #a121024 #dreamhome #holiday #homedecor #homestyle #bows #realestate #realtor #realestateagent 12/10/2024

Here is the north Texas real estate market update as of December 10 2024..New properties for sale 328Back On Market 85Price Decrease 531Price increase 50Active kick out 15Active option contract 247Active contingent  57Pending listings 383Sold listings 336Expired listings 42Cancelled listings 190Withdrawn listings 14Temporary off market listings 77Coming soon listings 48 12/10/2024

As energy prices rise and fossil fuel levels fall, renewable energy sources such as wind and solar power are becoming increasingly sought-after. In response to climate change, many consumers are looking for ways to make their homes more sustainable. However, you may wonder what this means for realtors.Real estate agents now have the opportunity to increase the value of their properties while providing potential buyers with the incentive to purchase a home that is both greener and cheaper to run. For this reason, real estate agents need to understand how to navigate listings equipped with solar energy systems.About Solar Powered SystemsSmaller solar-powered generators are designed to be used with little energy consumption, making them ideal for camping or for providing a useful electrici... 12/09/2024

By R. Michael Brown, Freelance Writer & Marketing ConsultantArtificial intelligence (AI) is creating change in marketing with 62% of professionals deeming it essential to their strategies [Synthesia]. Notably, AI-driven marketing campaigns have achieved up to a 50% increase in conversion rates [AI Strategems].Marketing used to be about one-to-many communication and there wasn’t much engagement. The goal of every marketer for the last 30 years has been one-to-one communication with lots of engagement. It’s starting to happen because of AI.AI is transforming marketing by aiding personalized customer experiences, optimizing campaigns, and enhancing decision-making processes. Industry leaders are actively exploring AI’s potential to transform marketing strategies.In a November 2024 intervie... 12/09/2024

Listing Details: 900 Gulf Shore Drive UNIT 03, Destin, FL 32541MLS #: 962934Price: $612,500Beds: 3Baths: 3Sq feet: 1,927 Call Gil Erikson 850-714-2122 to see if this property is still available.This lovely Townhome has easy access to the fabulous Gulf of Mexico beaches and has been recently remodeled as part of the $20 million renovations at Shoreline Towers. Plenty of room for the whole family to make vacation memories and you can also cash in $$$ on rentals. Great view of the lake from your patio. Tile floor , granite kitchen counters, and a landscaped courtyard make this property standout. High ceilings give this TH good flow and an open feel. Pool , tennis courts, fitness center , and shuffleboard are just some of the great amenities. Located in the heart of Destin with many fun res... 12/09/2024

Listing Details: 320 Scenic Gulf Drive UNIT 222, Miramar Beach, FL 32550MLS #: 931549Price: $355,000Beds: 2Baths: 2 Sq feet: 1,028 Call Courtney Ledezma (850) 608-0677 to see if this property is still available.Step inside this quaint condo with 2 bedrooms and 2 baths located just steps to the white sands and the Gulf of Mexico. Unit 222 is located in a prime spot- very close to the beach and right above the pool. No waiting for elevators, just go up one flight of stairs to enter your front door. Enjoy the beautiful beaches of Destin from this condo featuring a well maintained interior that is rental ready. Poinciana Place is perfectly located near the best shopping, restaurants, and entertainment the Emerald Coast is famous for.   Click here to see additional photos and details of this... 12/09/2024

Listing Details: 1662 Florence Avenue, Fort Walton Beach, FL 32547MLS number: 961681Price: $437,900Beds: 3Baths: 2Sq feet: 1,886  Call Carolyn Orsua (406) 750-2270  to see if this property is still available.Spacious living inside and out! Welcome home to lots of natural light, vaulted ceilings and a huge backyard! You'll enjoy the privacy of this home tucked away on Florence Ave. yet close to Hurlburt Field as well as easy access off of Martin Luther King Jr. Blvd. to schools, shopping, dining, and the beaches. This open floor plan with 3 beds and 2 baths makes for easy and comfortable living. Enjoy LVP flooring, granite countertops, and stainless steel appliances. And don't forget the enclosed/screened porch leading out to the backyard; a great space to relax and entertain! Schedule y... 12/09/2024

Top 5 Must-Read Books for Realtors to Boost Their BusinessBeing a successful Realtor requires more than just knowledge of the housing market. It demands excellent communication, negotiation skills, and the ability to build lasting relationships with clients. To thrive in a competitive industry, continuous learning is key—and what better way to learn than through books written by experts in real estate, sales, and personal development?Here are five essential books that every Realtor should read to elevate their business and grow as a professional:  Maybe you have some others that you like? Be sure to suggest other books in the comments below.1. “The Millionaire Real Estate Agent” by Gary Keller This book, often referred to as the “real estate bible,” provides a step-by-step guide to buil... 12/11/2024

Many in business, from the small business owners to the CEO’s of corporate entities, know of the SWOT Analysis. S=Strengths W=Weaknesses O=Opportunities T=Threats. This is a simple though not necessarily easy task.Over 20 years ago, I was certified as an Attribute Index consultant. This psychometric assessment focuses on talents instead of weaknesses. I believe the leveraging of talents is something many folks fail to undertake because these individuals are focused on their weaknesses. Additionally, many weaknesses are perceived because of potential threats. By replacing threats with talents, my sense is that this analysis is far more powerful because talents bring more of the individuals into the analysis and not just outside events.The questions to Professional Real Estate Agents are:... 12/09/2024

Ready to dive into the homebuying process?  Tis the season to start your search.📋From setting your budget to making a strong offer, I’m here to guide you every step of the way! Let’s work together to find your dream home and make sure you’re prepared for every detail.Ready to start house hunting? Let’s chat today!#thehelpfulagent #home #houseexpert #house #listreports #househunting #investment #a120924 #realestate #realtor #realestateagent #dreamhome 12/09/2024

Here is the north Texas real estate market update as of December 9 2024..New properties for sale 106Back On Market 19Price Decrease 148Price increase 20Active kick out 6Active option contract 97Active contingent  20Pending listings 137Sold listings 71Expired listings 43Cancelled listings 29Withdrawn listings 2Temporary off market listings 31Coming soon listings 17 12/09/2024

Here is the north Texas real estate market update as of December 8 2024..New properties for sale 192Back On Market 27Price Decrease 168Price increase 10Active kick out 0Active option contract 107Active contingent  16Pending listings 108Sold listings 147Expired listings 46Cancelled listings 36Withdrawn listings 2Temporary off market listings 38Coming soon listings 27 12/08/2024

On our bucket List to see this in person. Bill  Homer Alaska is Full of Beautiful Surprises! Bay Realty Homer Alaska Selling Real Estate in Homer Alaska Since 1974 BayRealtyAlaska.com Facebook @BayRealtyAlaska For More Information Call 907-235-6183 #AlaskaRealEstate #BayRealtyAlaska #HomerAlaskaRealEstate Celebrate Bay Realty 50 Year Anniversary! Bay Realty Offers You the Knowledge You Need to Sell, Rent or Buy Property on the Kenai Peninsula.  Information is Power and we give You the Power to make the Right Decision for YOU! Our area offers Beautiful Homes, Recreational Cabins, View properties, Private Remote Property, Beach And Waterfront Properties, Islands, Waterfalls, Bluff Homes and Bluff Land, River Property, Small Acreage, Large Acreage, Commercial Land and Business Opportunity.... 12/08/2024

Often professional real estate agents become so focused working IN their real estate practices, they fail to work ON their practices.  Taking time to Assess and Clarify is essential before agents can Execute (ACE) if those agents want to make the future better than the past. For some, this is referred to as looking into the Rearview Mirror. Today’s strategic thinking questions are fairly simple:During the current year how many clients (sold real estate transactions) did you have?In what geographic, demographic and types of real estate did these sold transactions happen?For me my geographic area has been 50% Golden Valley, 30% Kingman and the balance between Bullhead City, Meadview and Yucca. Demographics have been mostly individuals over 50 looking for secondary home, relocating for bet... 12/08/2024