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Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Recent blogs on Real Estate Sales and Marketing
By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 780 Sundial Court UNIT 2003, Fort Walton Beach, FL 32548MLS #: 947282Price: $525,000Beds: 1Baths: 1 Sq Feet: 896 Call Alyssa Barnett 916-710-3744 to see if this property is still available.IT'S ALL ABOUT THE VIEW! Come see the astonishing unobstructed views of this gulf front 1 bed plus BUNKS unit in Emerald Towers West! Spacious and well equipped, this condo offers a desirable floor plan which boasts a spacious master bedroom, daybed ( a daybed has been put in place of bunks but easily converted back to hallway bunks) ,and gulf front family room with balcony access! Upgrades of this unit include granite countertops, stainless steel appliances, and 2023 AC! Unit is a great investment opportunity or perfect second home beach getaway! The unit is conveniently located on t...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
 Listing Details: 1328 E Ravens Run, Miramar Beach, FL 32550MLS #: 947906Price: $995,000Beds: 3Baths: 3.5Sq Feet: 1,833 Call John Moran 850-217-7618 to see if this property is still available.Experience the ultimate in coastal living with this stunning lakeside cottage located in Laurel Grove! This beautiful Lakefront, 3 bedroom, 3.5 bath Florida Coastal Cottage sits tucked away on a charming cul-de-sac in one of Sandestin' s most quaint and picturesque neighborhoods and overlooks the 17th hole of the Raven golf course. It has a large back yard and two parking spaces. Super floorplan seamlessly connects the living, dining, and kitchen areas. The renovated kitchen opens to the living area for ease of entertaining and is equipped with high-end stainless appliances, ample counter space, gr...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
 Listing Details: 1040 Highway 98 UNIT 1705, Destin, FL 32541MLS #: 947780Price: $515,000Beds: 1Baths: 1.5Sq Feet: 719 Call John Moran 850-217-7618 to see if this property is still available. This is the ultimate beachfront investment condo, (it collected over $50,000 in rental income in 2022 and other similar units have captured $80,000+ per year) It's perfect for rentals and personal use. What makes this condo so attractive? The incredible views of the Gulf of Mexico attract renters year round. The condo features several upgrades such as floor-to-ceiling windows and sliding door to the balcony. It comes fully furnished with several upgrades such as tile floor throughout which is perfect for the traffic that comes with a high earning rental property. It has custom backsplash in the kit...
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By Peter Mohylsky, Destin BeachPro, Call me at 850-517-7098
(PMI. Destin)
In the world of real estate, numerous myths often cause buyers to hesitate in their search for a home.  Here are a few that I may or may not agree with.I am not sure if buying is always the best option for some folks depending on their individual circumstances.  However, working with a knowledgeable real estate agent can make all the difference in preparing you for homeownership.Don't count yourself out; with the right support, you can find your dream home without the stress!#realestate #realestateagent #listreports #buying #selling #realestateexpert #homeowner #financehub #dreamhome #homeownership #homebuying #homesearch #buyingahome
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  April 23 2024.New properties for sale 402Back On Market 136Price Decrease 525Price increase 61Active kick out 25Active option contract 463Active contingent 82Pending listings 539Sold listings 461Expired listings 14Cancelled listings 97Withdrawn listings 8Temporary off market listings 60Coming soon listings 118
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By Kukun's VP of Analytics Franklin Carroll, Elite client engagement tools and proptech
(Kukun, Inc.)
In recent years, artificial intelligence (AI) has become a powerful tool across various industries, and real estate is no exception. From improving property search algorithms to streamlining customer service, AI offers numerous benefits for realtors looking to stay ahead in a competitive market. Here's what realtors should know about AI and how they can leverage it to enhance their business: Enhanced Property Search: AI-powered algorithms can analyze vast amounts of data to provide more accurate property recommendations to clients. By considering factors such as location, price range, amenities, and historical sales data, AI can help realtors find properties that best match their clients' preferences. Predictive Analytics: AI can analyze market trends and historical data to predict futu...
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By Denise Gentile, REALTOR , Riverside County
(Coldwell Banker Associated Brokers Realty)
Blessed to be in the “Top Ten” for the Month of March out of the Menifee Coldwell Banker ABR office. I’d like to give a warm Thank you to all of my past, present, and future clients who helped me to achieve this, and for putting their trust in me, and also continue to support me with their kind referral’s. I love what I do! . If you’re thinking of selling, or buying Coldwell Banker ABR, and I would welcome the opportunity to assist you too! Call/text Denise at 951-751-1311 for a free consultation today. *21 years experience* “Results Driven” Dre:01392403 #denisegentilerealtor #realestateagent #menifee #topten #coldwellbankerabr #inlandempire #riversidecounty #california #realtor #buy #sell #invest #relocation #listingagent #luxuryhomes #vacationhome #waterfronthomes #canyonlake #murriet...
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By Scott Garrison, Top ORLANDO AREA Realtor…this Realtor WORKS!
(Re/Max Town & Country Realty)
CURRENT INTEREST RATES BEING REPORTED ACROSS THE NATION:Mortgage News Daily:30 Year 7.37%15 Year 6.82%Mortgage Bankers Association:30 Year 7.01%15 Year 6.46%Freddie Mac Reports:30 Year 6.88%15 Year 6.16% To find out what today's INTEREST RATES are here in Central Florida>>>>>  CLICK HERETo find out about the State of Orlando's Real Estate Market, check our YouTube playlist >>>>> CLICK HERECALL US for a personal Referral to one of my expert Mortgage Broker Partners who can answer All your Mortgage Questions…at no cost or Obligation! We want to help!These are rates directly from these entity's published information and have no bearing on the rates or fees you may have to pay to obtain a mortgage. Your rate will always depend on your scenario and qualifications. If you are looking for the ...
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By Karen Schimpf, When Your Bank Says No, I CAN Get Your Deal CLOSED
(Commercial Capital Ltd.)
PictureConstruction Loans and CASH OUT on O/O Properties! $2,050,000 Construction loan to purchase & construct self-storage facility in Texas  This one got 80% because it was his FIRST Self Storage project. He owned the land which was basically his equity and we got him the money to fully construct. VERY LITTLE OUT OF HIS OWN POCKET!   WHAT ASSETS ARE YOU SITTING ON THAT CAN BE LEVERAGED FOR FUTURE INCOME? It’s time to think about these things…rates aren’t going down quickly….start thinking about the future now.  Cash Out on Owner-Occupied Properties….  In Commercial lending, Owner-Occupied properties are when the business that our borrower owns occupies more than 51% of the property, they don’t live there, their business is there. Many of these borrowers bought the properties with SBA ...
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  April 22 2024.New properties for sale 136Back On Market 49Price Decrease 144Price increase 11Active kick out 11Active option contract 205Active contingent 31Pending listings 178Sold listings 78Expired listings 20Cancelled listings 12Withdrawn listings 3Temporary off market listings 30Coming soon listings 48
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By Bill Salvatore - East Valley, Realtor - 602-999-0952 / em: golfArizona@cox.net
(Arizona Elite Properties )
After reading the barrage of articles about all the changes or should I say impending doom in real estate such as real estate 3.0, more transparency, etc. the one thing that is not being said or highlighted is: Real estate agents are salespeople who are licensed! Pretty simple! And yet, how many real estate agents think of themselves as salespeople? I remember taking my 90-hour pre-licensing course and the instructor told all those in attendance that real estate was all about marketing and they as real estate agents were marketers.  With over four decades of sales experience, I knew that was false and decided not to engage in a fruitless discussion. Marketing is about attracting, hopefully positive, attention from the targeted audience. Successful salespeople understand that sales is e...
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By Leanne Smith, The Grit and Gratitude Agent
(Dirt Road Real Estate)
Sometimes the most simple question must be asked “Why do people buy?” In this book, buy•ology, the author, Martin Lindstrom, looks to answer this question from a three years of extensive research into neuromarketing and the impact to the subconscious brain.With 11 chapters that range from discussing the study to learning is “sex” sells, the reader gains some greater insight as to why people buy.  For those in real estate agents this research may provide even greater clarity.Several chapters I found particularly fascinating. As in Chapter Four entitled “I Can’t See Clearly Now” Subliminal Messaging, Alive and Well.” I did not know subliminal advertising was banned by the National Association of Broadcaster in June of 1958. This was due to one incident (later claimed to be a lie) where su...
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  April 21 2024.New properties for sale 275Back On Market 50Price Decrease 163Price increase 21Active kick out 6Active option contract 194Active contingent 35Pending listings 222Sold listings 132Expired listings 26Cancelled listings 23Withdrawn listings 3Temporary off market listings 24Coming soon listings 41
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By Peter Mohylsky, Destin BeachPro, Call me at 850-517-7098
(PMI. Destin)
I am not a big fan of time share units but if that is what you want to talk about, lets get it on.  It was another rough week for would-be-buyers, with 30-yr mortgage rates approaching 7.5% in response to hotter retail sales data and comments from Fed Chair Powell.Despite this, the spring buying & selling season is definitely here, with rising competition levels and faster sales.Looking to take some profits or make a move?Let's talk! #housingmarket #realestatenews #housingmarketupdates #realestatemarket #mortgage #realestate #whatsupwithrealestate
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By Leanne Smith, The Grit and Gratitude Agent
(Dirt Road Real Estate)
After reading the barrage of articles about all the changes or should I say impending doom in real estate such as real estate 3.0, more transparency, etc. the one thing that is not being said or highlighted is:Real estate agents are salespeople who are licensed!Pretty simple! And yet, how many real estate agents think of themselves as salespeople?I remember taking my 90-hour pre-licensing course and the instructor told all those in attendance that real estate was all about marketing and they as real estate agents were marketers.  With over four decades of sales experience, I knew that was false and decided not to engage in a fruitless discussion.Marketing is about attracting, hopefully positive, attention from the targeted audience.Successful salespeople understand that sales is essenti...
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By Kukun's VP of Analytics Franklin Carroll, Elite client engagement tools and proptech
(Kukun, Inc.)
      Most people are satisfied with their realtors. Surveys suggest that 90% percent of clients would do business with their realtor again---and most would recommend their realtor to a friend. Yet, only 30% of the time do clients actually return. Now, of course, some clients are moving away from the area, but you would still expect people to use the realtor who helped them buy when they subsequently sell. Why don’t realtors see more client referrals and repeat business?    Transactional Nature of Real Estate: Real estate transactions are typically infrequent compared to other industries, such as retail or service-based businesses. Clients may only need the services of a realtor when buying or selling a property, which means there may be long periods between transactions. During these l...
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By Debra Leisek
( Bay Realty,Inc Homer Alaska)
We are All Very Proud of You Jill!Sky's the Limit!!Check Our Ad in This Week's Homer News! Homes, Multi Family, Land or Business  We Will Help You Find What You are Looking for! Call 907-235-6183 for more Information! #BayRealtyAlaska #HomesforsaleinHomer #RealEstateforSaleinAlaskaBay Realty Offers You the Knowledge You Need to Sell, Rent or Buy Property on the Kenai Peninsula.  Information is Power and we give You the Power to make the Right Decision for YOU! Our area offers Beautiful Homes, Recreational Cabins, View properties, Private Remote Property, Beach And Waterfront Properties, Islands, Waterfalls, Bluff Homes and Bluff Land, River Property, Small Acreage, Large Acreage, Commercial Land and Business Opportunity. We Also Have a Bona Fide Property Management With a Longstanding R...
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Here is the north Texas real estate market update for the week ending  April 20 2024.New properties for sale 4148Back On Market 722Price Decrease 3631Price increase 526Active kick out 90Active option contract 2151Active contingent 436Pending listings 2646Sold listings 2295Expired listings 250Cancelled listings 521Withdrawn listings 39Temporary off market listings 332Coming soon listings 775
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  April 20 2024.New properties for sale 894Back On Market 124Price Decrease 696Price increase 72Active kick out 10Active option contract 291Active contingent 63Pending listings 380Sold listings 512Expired listings 33Cancelled listings 72Withdrawn listings 12Temporary off market listings 59Coming soon listings 107 
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
 Listing Details: 62 CLASSIC COURT LN, Santa Rosa Beach, FL 32459MLS #: 933325Price: $795,000Beds: 3Baths: 3.5Sq feet: 1,813 Call John Skinner Sr. 850-687-3440 to see if this property is still available Cottages of Santa Rosa Beach is within walking distance to Scenic Highway 30A, Gulf Place Town Center with shopping, restaurants and public events, Ed Walline Regional Beach access along with the beautiful white sand beaches and emerald waters of the Gulf of Mexico. This comfortable 3 bedroom/3.5 bathroom home is in a small, quaint neighborhood of 16. Other features are a covered front porch, back patio, granite countertops, stainless appliances, an open floor plan with the master suite and a half bath on the first floor and two bedrooms/two bathrooms along with a family room upstairs. T...
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