Fear of Loss is Greater than the Anticipation of Gain!
By Yvette Gardner
(Keller Williams Realty, Spartanburg, SC)
If you work with buyers you know many of them find the home of their dreams but are reluctant to "pull the trigger" and write an offer. Making that commitment can be difficult. They use a number of excuses such as we need to sleep on it, there is one more house we want to see next weekend, I want to talk with my Mom and Dad first and so forth. Great Buyers Agents will often put things in perspective by asking; "If you delay your decision and decide in a couple of days to make an offer and I have to tell you that this house is under contract, are you going to be happy with that?" The answer is almost always NO! For them, the fear of loss is greater than the anticipation of gain. ...
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