FSBOs and The Art of Win-Win Offers
By Bill Kennedy, Homes For Sale Greenville SC
(Keller Williams Greenville Upstate)
I have read several posts on AR asking questions on how to market to FSBOs, and I wanted to share something that I started doing several years ago that seems to work like a charm. First of all, you need to have a telephone call-capture system up and running (otherwise called an IVR system, or a "hotline" system). If you don't know what a call-capture system is, here's the nutshell version... for those of you familiar with them, skip the next paragraph! Call-capture systems are toll free recorded phone lines. They usually look something like this: For Toll-Free Recorded Info Call 1-800-999-1111 ID#1234. I'm sure you've seen these in advertisements. When someone calls into a call-capture system for the advertised information, the system captures their phone number (similar to caller-I...