Does Being a Realtor Matter Anymore or are we Branded Past Importance
By JL Boney, III, Columbia, SC Real Estate
(Coldwell Banker)
Everyone understands what we mean by branding and creating name recognition right, so I won't go through the trouble of explaining that. I will however explain that when I ask if being a Realtor matters, I don't necessarily mean does it matter to thoughts that are Realtors. they pay their dues and joined, as do I, therefore I assume it matters to you. What I mean to ask for the most part is, does it matter anymore to the general public whose attention and affection we so desire, or has the term Realtor itself simply become synonymous with being a real estate agent? For the first several years of my career I hung my license with the largest brokerage in the Midlands. It was started by two individual that still ran the place when I got there. During the recession when everyone was dro...
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