Do Agents Run their Business by Going wherever their Car takes them ?
By Michael J. Perry, Lancaster, PA Relo Specialist
(KW Elite )
Several times a year I am hired by 4 different Realtor Associations to teach a full day on Business Planning . I have each participant introduce them-selves to the class and tell us what either their niche is or Primarily Market is . Through the yearsI’ve been shocked by how many answer by saying -“Wherever My Car Takes Me .” On Page One of our Seminar I warm up the class with several quotes. Those that fail to plan ,have planned to Fail ! Also , you can not hit a Target that you do not have . Before we get to ourLunch Break, I introduce the concept of being Purpose Driven . I then quote Zig Ziglar from his Timeless Classic -See You at the Top. “ You will never get anywhere as a Wandering Generality, you Must Become a Meaningful Specific !” To compete with 1,500 A...
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