I don't think it's the start of a trend, but sooner or later, someone in Canada was going to borrow this incentives idea from the Brits. Country Wide Homes took out a half page ad in the weekend Toronto Star. The builder is offering a 2010 fuel efficient vehicle (ok, it's a Kia Rio, valued at $7500) with another $7500 in builder upgrades with the purchase of a new home in Newmarket. (Alternatively, pick a different Kia vehicle and pay the difference, or get $15000 in builder upgrade.) Also worthy of mention is that the 90 detached homes planned (on 36' wide lots) for this community are all designed to Energy Star energy-efficient standards.
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