I Was Determined to Make Rapid Realty A Success
By Anthony Lolli, Entrepreneur + Philanthropist
(Rapid Realty)
Rapid Realty first opened, officially, in 1998. We started in an unassuming first floor location, with only one computer. It may not have looked like much, but it didn’t stop the agents and I from bringing in deal after deal. In order to grow Rapid Realty, I often put my neck on the line. In order to keep Rapid growing strong, I had to put in over $400K of advertising. This of course being before online advertising became as widespread as it is today. I even renovated my first property to house and hold the growing number of Rapid agents. When I was just days away from signing leases for several new company-owned offices, though, I bumped into an old friend, who raved about the virtues of franchising. I was skeptical at first, after all, I started Rapid Realty and had planned on keep...
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