Marketing My The Client's Best Interests vs Markerting My Ego
By David Cohen
(Coldwell Banker Burnet)
I have a few short observations about my industry. Have you noticed most Realtors spend 90% of their marketing efforts marketing themselves and their brand but very little time marketing their properties? In today's market as Real Estate professional we need to become even more focused on creative ways to highlight and expose our listings to the buying public. I practice CLIENT CENTRIC Marketing. Client centric marketing puts my seller's property at the center of my Marketing Universe! It all starts with a unique property website. Let's examine one of my current listings:8830 Cottonwood Lane N is a town home in Maple Grove. I have created a property website at http://www.8830cottonwood.com/ . This site has pictures has all the pertinent property information a long with pictur...
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