Ground breaking trends driving web traffic in 2016: micro sites
By Ben Ganje + Partners, Minneapolis Market Leader
(Lakes Sotheby's International Realty)
Start thinking about your web strategy for 2016 right now. I have been in the real estate industry for the last decade and change building content on the web. Looking back at the last few years, I see trend that is clearly taking shape on the web in the Minneapolis real estate market: Buyers and Sellers are defaulting to searching for real estate on the large websites. However when it comes to selecting an agent, a handful of good Wordpress or Strikingly micro sites will drive leads with a high level of interest. Content And Context Are The King And Queen Of The InterwebsEveryone can agree that content has always been a big deal. But now more than ever, having a site built around a niche subject or specific area within your real estate market will be what defines good web sites fr...