When It Comes To Selling a Home, Pricing Trumps Location
By Robert Nichols, Boston Real Estate Expert!
(Boston Trust Realty Group)
Of all the factors most important when selling a home, pricing tops the list. Many will argue that location is everything, but the reality is that if you price it right you will sell regardless of the location. Many buyers have flexibility in regards to the location of a home and for the right price may consider areas outside of their ideal location. In regards to pricing, most buyers have a maximum purchase price and cannot exceed that amount based on their income and credit, so they have very little flexibility in that regard. When pricing your home for sale you must ensure you don’t over price the property because you run the risk of pricing it out of reach for many buyers that could afford your property if it was priced slightly less.
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