Finishing Strong: 4th Quarter Marketing
By Rick Andrews, Your Property. Our Priority.
(Century 21 Black Bear Realty)
Finishing the year strong and starting the next year off on a solid foundation is a must in these down economic times. There is nothing truly original in what we do in the 4th quarter each year but it works. 1. A Celebration of Appreciation: Every year around Thanksgiving we host a celebration of appreciation for our clients, vendors and community. The invitation/letter outlines that it is a gathering of gratitude to give thanks for all the special relationships that have been made throughout the year. Why? First, I am truly thankful to all the fine folks that contributed to our success. During this event I make it a point to personally thank everyone that comes. Second, by holding the event in November it doesn't get lost in all of the Christmas/end of the year parties. 2. Comprehe...
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