Imagine if you were the only Realtor in town. Do you think you would be at an advantage. Of course you would. There would be nobody else to turn to for professional Real Estate services. Well, the fact of the matter is that you will most likely never be the only Realtor in town or even the only Realtor in the office you work in now. Somebody reading this is saying, why would I bring such a ludicrous image up in the first place. Well first of all I just wanted to get your attention and secondly I wanted you to investigate the possibility of branding yourself in such a way that people think of you before they think of anybody else. I connect with a few Realtors from time to time who think that the Realtors who have money to market themselves are just so far ahead of them that it's a waste...
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