Do Open Houses Sell Houses?
By Robin Fenchel, Satisfying Irvine Area Clients One Home at a Time
(Century 21 Professionals)
Is there a place for Open Houses in a real estate agent's marketing strategy these days? Elaine Carlson, of PalosVerdesSource.com, exploses this issue in her article entitled "Is the Jig Up on Open Houses? There is no short answer. Open Houses can be a viable, valuable marketing tool under certain circumstances and in particular niche markets. Real estate is after all local, and buyers often like to check out neighborhoods and houses up close and in person without having to commit to using the services of a real estate agents in the beginning stages of their search. Just as many buyers prefer to view homes first online, anonymously, and educate themselves before actually making contact with a real estate professional, buyers also utilize Open Houses as a way to familiarize themselves ...
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