Persistence: When does it work? How much is too Much?
By Mark Velasco, Top Producing Broker Associate
(West Shores Realty)
#6 Be Persistent: Continued existence or occurance. The continuance of an effect after its cause is removed. The Big Fish: A few months ago, I received a Lead that was looking for a home up to $1.5 Million in my area. It had his name, e-mail, and his phone number. I called him that same night...yes...he was prequalified for that amount! We set a time to homes for later that week. I scheduled all of the appointments. A few hours before our showings, he called to cancel...not reschedule...but he CANCELLED! Don't Scare the Fish: I called him the following week and left a message. The next week, I sent an e-mail (Yes, I did feel like calling him every day and sleeping on his door step until he bought something). The third week I made NO CONTACT (there is such a thing as being TOO PERSIST...
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