Will Hamm, "Where There's a Will, There's a Way!" (Hamm Homes)

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Rainmaker
587,823
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

I do a large mailing (over 2000) every year and YES it pays off!  I have been sending out a magnetic calendar to every client, family, friend and SOI for 27 years.  And I can honestly say it brings me NEW BUSINESS every year that makes it so worth the investment.  It is good ROI for me! 

 

Magnetic Calendar

And for the stamps ... I purchased thousands of dollars in FOREVER STAMPS a number of years ago as an investment knowing how many I use every year and the many dollars i would save.  That too has paid off!

Sep 20, 2022 10:01 AM
Rainmaker
1,071,847
Doug Dawes
Keller Williams Realty Evolution - Topsfield, MA - Georgetown, MA
Your Personal Realtor®

Direct Mail is still effective. If it wasn't I wouldn't be receiving so many postcards. YES, I do think stamps will rise in price. It's what I buy a couple of hundred dollars of the forever stamps

Sep 20, 2022 09:56 AM
Rainmaker
620,557
Lynnea Miller
Bend Premier Real Estate - Bend, OR
Premier Real Estate Service in Central Oregon

Post cards are still effective ways to reach clients and I think the cost of postage will keep going up; we are living in inflationary times.

Sep 20, 2022 10:16 AM
Rainmaker
728,493
Eileen Burns
Trans State Commercial RE Ft. Lauderdale/Miami/Palm Beach - Fort Lauderdale, FL
FLorida Real Estate Connector

I believe direct mail still works.

Yes, there will always be rate increases to cover the pensions for USPS retiring workers.  

Instead of postcards I would suggest you send thanksgiving cards 😎

Sep 20, 2022 10:51 AM
Ambassador
2,120,880
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

I think direct mail can work if it's targeted to your niche/target customer.

Yes, stamps will go up at least once in 2023. Buy lots of Forever Stamps!

Sep 20, 2022 10:19 AM
Rainer
317,798
Don Baker
Lane Realty - Eatonton, GA
Lake Sinclair Specialist

I know it does.  People walk in out office with it in their hands.

Sep 20, 2022 12:47 PM
Rainmaker
1,776,642
Lyn Sims
Schaumburg, IL
Real Estate Agent Retired

Yes I do if it is targeting on a regular basis. The 'shotgun method' has never been a good way to go.

I'm sure if you go to the USPS site they will be able to tell you if they expect an increase.

Sep 20, 2022 12:03 PM
Rainmaker
1,373,969
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

1. YES!

2. Yes, don't care, would still buy them.

3. Great idea, I get started on mine in late October too! The 2023 Success Plan

Sep 20, 2022 02:15 PM
Rainmaker
1,568,786
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

I'm a green realtor and try to print as little as it possible. I will rather call/text/email or send a little gift. 

Sep 20, 2022 01:51 PM
Rainmaker
1,458,098
Raymond E. Camp
Ontario, NY
Licensed Real Estate Salesperson Greater Rochester

No, but the recycle bin loves it.

The only thing coming down will be rain and you'll still get soaked!

Sep 20, 2022 12:42 PM
Ambassador
3,086,721
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

If you buy enough forever stamps today they won't go up.  I bought a few thousand when forever stamps were out and had the first rate increase around the corner.  I still have lots.

 

And it absolutely does.  I mail out several times a year to a few thousand and always always get business from it.

Sep 20, 2022 12:35 PM
Rainmaker
1,056,323
John Juarez
The Medford Real Estate Team - Fremont, CA
ePRO, SRES, GRI, PMN

Yes, direct mail is still a good marketing method.

Will postage costs go up next year? I would not venture a guess.

Sep 20, 2022 11:16 AM
Rainmaker
2,117,146
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co Notary Services retired RE Broker

Our church does a "New Movers" postcard mailing every month with about 300 cards a month. The card, when taken to a local restaurant, gives them a free coffee and cookie. This has brought a very minimal number of people to come to worship. I believe the church is wasting money Will Hamm . Direct Mail did NOT work for me when I was active.

Sep 20, 2022 11:12 AM
Ambassador
3,176,185
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

The costs of stamps are not even on my budget radar, Will. 

I have hundreds of forever stamps.  Even if I did not have an abundance of stamps, I would not be too concerned about the ongoing and continued increase in the cost of stamps. 

Sep 20, 2022 02:06 PM
Ambassador
3,365,279
Chris Ann Cleland
Long and Foster Real Estate - Gainesville, VA
Associate Broker, Bristow, VA

YES!  Stamps are my biggest marketing expense.  Unlike email campaigns which can be forwarded to junk, mail is physically handled and becoming more rare.

Sep 20, 2022 12:02 PM
Rainmaker
797,538
Brenda Mayette
Miranda Real Estate Group, Inc. - Glenville, NY
Getting results w/ knowledge & know-how!

I think direct mail - consistently done (key concept!) - definitely works.  I also think that the USPS will keep asking us for more and more money as long as they can.... 

Sep 21, 2022 05:19 AM
Rainmaker
4,639,550
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

I remember the direct mail guru, Barbara Todaro,  regularly blogging on the benefits of direct mail. Believe her daughter still does with great success.

Sep 21, 2022 04:11 AM
Ambassador
5,833,344
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

I am sure that it is effective since so few do it.

Sep 20, 2022 10:42 PM
Rainmaker
1,440,211
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

My first mailing got me three transactions from one house.  That was awesome.  The rest of my mailings... nada.

I don't do mailings anymore.  I figure stamps will continue to rise.

Sep 20, 2022 10:21 PM
Rainmaker
2,701,495
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Direct mail depending how it is done. If artsy, busy, selling & loud, trash can! Yes, to stamps going up? How else can they pay all those pensions?  

Sep 20, 2022 02:29 PM
Rainmaker
417,532
Dana Hollish Hill
Hollish Hill Group, JPAR Stellar Living - Bethesda, MD
REALTOR * Broker * Coach

Yes, indeed it works. There are many agents who still use it as their primary marketing tool. Like anything else consistency, message and audience matter. I do believe the costs of stamps will keep going up. Look into a postal permit to reduce direct mail costs. 

Sep 21, 2022 12:29 PM
Rainmaker
709,279
Tony Lewis
Summit Real Estate Group - Valencia, CA
Summit Real Estate Group Valencia & Aliso Viejo

Targeted Direct Mailouts work well as long as you choose the right homes and subject and include something of value.  The key is sending it out regularly, about three or four time a year.

Sep 21, 2022 11:46 AM
Ambassador
2,206,759
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Will Hamm  I do direct mailers with a company called RSP large jumbo cards  - Just listed and sold cards  - People keeps them and call me when they are ready to sell I have had wonderful results. So the answer to your question is YES I think they work with follow-up on the internet with blogs 

Sep 21, 2022 09:38 AM
Rainmaker
1,393,416
Gary Frimann, CRS, GRI, SRES
Eagle Ridge Realty / Signature Homes & Estates - Gilroy, CA
REALTOR and Broker

With all the advertising noise out there, I think direct mail has made a comeback.

Sep 21, 2022 08:44 AM
Rainer
268,160
Adam Feinberg
Elegran - Manhattan, NY
NYC Condo, Co-op, and Townhouse Advisor

As a firm, we hired an Artificial Intelligence programmer to determine where we should send postcards and direct mailers to optimize our business. It saves us on mailers and has higher than average response rate.

Sep 30, 2022 02:44 PM
Rainmaker
920,078
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

Great question!
Have a couple of friends, (not agents) collect all the real estate marketing that comes through their mail box. Use your own mail box also. (Most agents delete agents from their direct mail marketing into their farm.)
Now use the MLS and find out how much business has been generated for those agents in the respective communities you and your friends live in.
A well-recognized agent, a perceived 800 lb gorilla in a 800 resident community actually did NO BUSINESS there. Yet so many thought she did. That is the power of direct mail marketing.
I suggest that before making the spend, the best measurable intent must be understood. If the UPS is exceptional, then a direct 'Call me to sell your house' can work.
A better response rate will be realized if the narrative pushed the button of what is on their mind at that moment. Today, a narrative regarding a buyer/seller safety net gets real responses. The 500K and the 1Mil markets have different buttons.
Direct mail works, but clearly not for everyone.

Sep 24, 2022 10:37 AM