Kat Palmiotti, Helping your Montana dreams take root (406-270-3667, kat@thehousekat.com, Broker/REALTOR®)

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Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
CEO of Vision Drive Realty - Coastal San Diego

I'll bet Mimi Foster could even write a better one, but that was creative and clearly it worked, they're in contract!


I think the bigger question is what are you doing on Zillow? 😂


Jul 18, 2022 01:31 PM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
St. George Utah Area Residential Sales Agent

Fun stuff Kat, I'll give this listing an A+, the creative writing is HUGELY entertaining!

Jul 18, 2022 02:37 PM
Julie A. Black
KAUAI DREAMS REALTY Kauai Real Property Specialist - Kapaa, HI
CLHMS, CRS, GRI, Realtor, Broker

Someone with a sense of humor. 

Jul 18, 2022 01:14 PM
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co Notary Services retired RE Broker

I think that it was that week that Snoopy was a Real Estate writer on Peanuts that he wrote that Kat Palmiotti .

Jul 18, 2022 01:27 PM
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

What a doofus.  uh-haaa #loosing

Tucked behind a berm on an exclusive North Buckhead street, there sits a dark and mysterious, mid-century ranch. Her low-pitch roofline entices you to throw your car in reverse and roll down your window. What is she hiding behind those clerestory windows and walnut panel front door? You pick up your phone and dial your agent's number. Your wife is sitting next to you scrolling through the pictures on Zillow when she lets out a low-pitched moan. "WHAT? What is it ??" You impatiently ask... "it's HUGE..." She says. "What's Huge?" You grab her phone. You're both hovering over the phone in your car, you need to get into this house ASAP. On a scale from 1 to 10, it's a 15. You've been sifting through 1990's McMansions and farmhouse wannabes for the past 3 months, all in search of THIS home. Your agent arrives, 2 minutes too late. There's already another set of buyers, who just pulled up and are getting out of their red Tesla. You can smell their trust fund 50 feet away. They pretend not to see you, as you walk by. But you can tell from their smirk they're prepared to pay $250k over list price. "Game on." You whisper. You grab your agents hand and start to run, then sprint to the house. You're going to get in first! Pushing past the front door you're greeted by the most dramatic foyer you've ever experienced with an original brick staircase, flanked by brass sculpted handrails and two planters. "LOCK THE DOOR!" You yell. Stepping into the living room your jaw hits the floor and your tongue rolls out of your mouth. Why don't they build houses like this anymore? The windows, the paneling, the square-shaped, black brick that adorns the fireplace. The eye candy in this home is unreal. You walk over to the wall of windows and gaze out the back into the sea of green leaves and there it is - the biggest pool you've ever seen. It's HUGE... Say hello to 4207 McClatchey Cir. where dreams of lounging on pink, flamingo floats really do come true. Heading out of the house you let the other buyers know, it's too late, you just got off of the phone with the sellers and they've accepted your offer. Bu-Bye now. #winning

Jul 18, 2022 01:48 PM
Steve Higgins
RE/MAX Kelowna - Kelowna, BC

Beautiful home. Definitely someone with a creative mind or a lot of time on their hands.  Thanks Lyn Sims for posting the write up. 

Jul 18, 2022 05:01 PM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

One person does - not sure I would stretch that far. 

Jul 18, 2022 04:47 PM
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

 Burn your listing into their memory with this silly story. 

   It must have worked, it's under contract.

Jul 18, 2022 04:39 PM
John Juarez
The Medford Real Estate Team - Fremont, CA

Creative Writing 101

Jul 18, 2022 02:30 PM
Tony Lewis
Summit Real Estate Group - Valencia, CA
Summit Real Estate Group Valencia & Aliso Viejo

I would say someone that knows their local market as it is now pending.

Jul 18, 2022 01:21 PM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Prop. Mgr, Wenatchee, WA

This makes me want to read more of her listing descriptions. LOL 

As for including the link, you need to go to the box below the actual question where it allows "more details".

Jul 19, 2022 07:08 AM
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

Kat Palmiotti - How to create a link:

1) Type in your Title that you want to use for your link (it doesn't have to match).
2) Click on the paperclip (next to the image link)
3)A box comes up that reads "Insert/Edit Line URL____________
4) copy the URL link and drop it into the URL blank.
Anyone reading your post should be able to click on your title will get the article immediate without using the entire address for the link.

As for the Description - there are many characters that can't be used by my MLS and we have a limit to our property description. 




Jul 19, 2022 06:30 AM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

I wish that I was that creative, haha.  Actually, I can remember a previous listing that I had and one of my clients wanted to write a script for the video and then have one of my friends that has an incredible voice read it.  I really like how that video turned out.

Jul 19, 2022 04:20 AM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Kat - she had a sense of humor and a nonchalant approach. It worked although not my style. What would Marte Cliff say?

Jul 19, 2022 04:14 AM
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ

Well well well you caught me! I do this secretly in certain parts of the country LOL!!!

Jul 18, 2022 04:50 PM
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties
Jul 18, 2022 03:20 PM
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text


Well it's under contract LOL

Jul 18, 2022 03:13 PM
Don Baker
Lane Realty - Eatonton, GA
Lake Sinclair Specialist

A couple of agents in my market do.  One in my office.

Jul 19, 2022 07:55 AM
Carla Freund
Keller Williams Preferred Realty - Raleigh, NC
NC Real Estate Transition & Relocation 919-602-848

Well, it got over 73k views! I think it worked. Although, if all listings were written this way it would be monotonous. 

Jul 19, 2022 06:38 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Someone that is aspiring to be an author.   With only one photo?    Must be a dump on the inside.

Jul 19, 2022 06:08 AM
Eileen Burns 954.483.3912
Trans State Commercial RE Ft. Lauderdale/Miami/Palm Beach - Fort Lauderdale, FL
FLorida Real Estate Connector

Stories sell Kat Palmiotti what drama!  I agree with Alan May theater of the mind.  kudos on the sale😎

Jul 19, 2022 06:04 AM
Alan May
Jameson Sotheby's International Realty - Evanston, IL
A moving experience!

That's what we used to call "Theatre of the mind".  Personally, I love it.

Jul 19, 2022 05:08 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

We don't have that much room in our MLS to put in a description that long.

Jul 19, 2022 04:46 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

Apparently it works

Jul 18, 2022 11:53 PM
Hella M. Rothwell, Broker/Realtor®
Carmel by the Sea, CA
Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea

Did the buyer notice it's right on a major highway?

Jul 18, 2022 03:31 PM
Doug Dawes
Keller Williams Evolution - 447 Boston Street Topsfield, MA - Georgetown, MA
Your Personal Realtor®

I can say I've never ever read such a bizarre description 

Jul 19, 2022 11:00 AM
Ray Henson
eXp Realty of California, Inc. (lic. #01878277) - Elk Grove, CA

That is a crack up and, look at that, 74,000 views in 12 days and under contract.  Maybe I need to take a creative writing class too.

Jul 19, 2022 08:46 AM
Mimi Foster
Falcon Property Company - Colorado Springs, CO
Voted Colorado Springs Best Realtor

Thanks, Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets and Brian L. Sirota, Esq.! There is no question that a carefully worded description can make a listing go viral. Yesterday I listed my eighth deal as a result of the Hell House, several of them over $1M (which is good in our market). I appreciate "storytelling" in home descriptions. And might I say I love the relationships that have lasted for over a decade here in the Rain? You guys are the best!

Jul 19, 2022 08:15 AM
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

Not many agents write like that. It could have ended worse, When they ran past Tesla driver, the Tesla couple chased after them and tackled them before they reached the front door. then the Tesla couple climbed over them, and got in first, kept the key, locked the deadbolt, and made offer that was accepted.

Jul 19, 2022 08:01 AM
Peter Mohylsky, Beach Expert
PMI. Destin - Miramar Beach, FL
Call me at 850-517-7098

funny, lets see if it sells

Jul 18, 2022 03:21 PM
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

When investing in 'creative' it becomes essential to know how the various syndication sites will treat such descriptive.
Some simply ignore the agent creative and substitute text taken from the vital statistics and sounds like every listing read. 
"This 3 BR, 3 Ba house with 21000 square feet was constructed in 1985. blah, blah, and blah."
My creative purpose is the dictate the context in which the house will be discussed. My examples are the "Babe Ruth' house and the "Rooster" house. IN either case the conversation would not be about 725 SF or the garage conversion, respectively.
What was the 'memory hook" or control the text established in the example? 
I am aware, SUCCESS has the final word, and that house went fast. Was it the creative or the market?
But without a doubt, that creative brought a smile to the face of 1,000 real estate agents.

Jul 19, 2022 05:33 AM
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

A Comedian?  That would be my first guess.  LOL

Jul 19, 2022 02:31 PM
Steffy Hristova
HomeSmart Elite Group Tempe AZ Tel: 602.710.8161 - Tempe, AZ
Tempe AZ Realtor - Your Home Close to Your Work!

The listing said, Listed by Vanessa Reilly, DOMO Realty.

Long read but interesting writing. 

Jul 20, 2022 05:09 PM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hahaha Kat, everyone is different on how they do things.


Jul 20, 2022 08:06 AM