Long tail, evergreen, pure real estate related content about homes for sale, subdivisions, etc.   The places the 800 lb gorillas can't go because they don't live and work in my local market.  I've focused on the main subdivisions and type of housing and price point that I want to receive calls from. 

I ditched the early efforts that resulted in calls about $50,000 investment properties and buyers wanting to buy a sheriff's sale without an agent.

There's a little bit about me and us in our blog & websites, but it's not the focus.
Bill

Nurturing past clients and blogging. I have been contacted here at ActiveRain by other agents and new clients. 

That's a great question & a significant challenge.  My approach is by maintaining relationships with past clients, direct mail, & social media. 

Content is king.  Still working on that.

Great questions and one I think we as agents need to focus on. The majority of my business is past clients, friend/past client referrals and agent referrals. Outside of that I have people reach out through my website, social media and my google business page.

Blogging.  Trying to focus on RELEVANT content.  I stress the relevant part because I think some real estate blogs have recipes and what happened in history today and other content that is completely unrelated to real estate.  If I were trying to sell my house, your casserole recipe is not going to persuade me.  Likewise, even if it is a fantastic casserole, I'm not interested in buying or selling right now.

Relevant content about real estate is what I try to focus on in my blog posts.

The majority of what I do comes from referral John

There is no way of being first anymore.  Consumers reach out first and agents try to be the most impressive.  

I continue to write content. My phone is ringing and consult requests are a weekly event. I am making referrals to list homes out of my service area.  

My past clients are loyal.  I have a referral out for a second home for one past client and a referral out for one past client looking to buy a larger home out of my service area to meet the needs of the growing family. 

I can care less about being FIRST, I just want to leave the house with a SIGN contract and a New Friend...

In my ancient residential days, having a fun website, localism blogging and direct and print were the magic bullet, and this is why the robo vomiters do their market stuff . . . so consumers will associate their name with 'local expert'.

CRE, it is less online and more print, direct mail, and repeat and referral people . . . most of whom have known me for a decade or longer, and the people they send to me.

ALWAYS the best thing that can be done to stay relevant is make EACH TRANSACTION as good as you possibly can . . . get along with the principals, support staff and agents on the other end . . . 

I stay in touch with my sphere with newsletters, birthday cards, emails and phone calls, and work hard on my website with pretty good SEO.

Most of my contact is eye to eye breath to breath & word of mouth

Blogging and social media

The consumers I value is the ones actively setting the stage to buy.
That means, in real estate, they are driving the streets. After all, one should not lose sight of the reality all real estate is LOCAL.
I offer, anonymous, control, immediate results and benefits at the place they are most vulnerable. These will be fish taken from the aquariums of others.
Meanwhile veteran agents still see 90% of their business coming from their database.
For cultivating 'unknowns' from the internet, the key factor is capturing their IP. Then an agent can be as annoying as every other internet marketer.