Despite all the efforts made and the taking of all the necessary arrangements to present a worthy structure that meets the needs of customers, no company is immune to negative reviews. These reviews can be left directly on the site, on social networks, on Google, on Trustpilot or elsewhere. They represent a real blow over the head for the structure. Note that there is no point in getting carried away in the face of this type of situation, which must be controlled so as not to tarnish the brand image of your company. There are several sites to buy google reviews but it remains very dangerous for your company on google. Often companies resort to buying reviews to hide the bad rating, but this is something that should not be done. It is very important to know how to respond well to these unfavorable opinions which are also important in improving the user experience and above all, the service offered.
Satisfying customers: the goal of all companies
A company worthy of the name must have as one of its main objectives the satisfaction of its customers. This is a crucial condition to be able to bring traffic to your site and increase your turnover. Satisfying customers is also a sign of consideration towards them. This influences their buying decision. If they are satisfied with your services and your products, they will be loyal.
This is why a negative opinion is never well received for companies, especially if it lists several. In time, these unfavorable returns have an impact on the image of the structure insofar as dissatisfied customers will meet their needs elsewhere. On the other hand, what is really dangerous is that the Internet user looking for information on a company does not hesitate to consult these opinions left on Google or Trustpilot before committing. Also, cumulative unfavorable opinions on the company will make the customer run away and this is completely normal.
Respond intelligently to a negative review
You have a negative opinion, it is a fact. What is needed now is to adopt the right strategy to respond to this unhappy customer. Yes, it is absolutely necessary to follow up on it, because the mistake not to make is not to respond to this type of complaint. Indeed, being silent means that the company shows its indifference towards the customer who is not satisfied and who has given his time to give his opinion.
Then, after having seen the notice in question, it will be necessary to respond to it as soon as possible (without exceeding the two-day period); within one hour of posting, if possible. Nevertheless, it is necessary to pay attention to the answer which must not be done hot in a thoughtful way. What you need to keep in mind is that this negative review is a chance for the company to improve its service or product. Also, absolutely avoid considering this client as acting in bad faith.
Show professionalism in response
This type of situation is an opportunity to demonstrate your professionalism. Also, you must remain courteous, avoid attacking or showing your displeasure and show politeness. Even if you find that the author of the opinion is in bad faith, you should never publicly accuse him of lying and even less, threaten him to sue him, etc.
On the contrary, you should thank the author for the time he spent writing this review, which will help your company to make improvements to its service. You should also apologize for the satisfaction you were unable to give him.
How can you get reliable Google reviews?
To get reliable Google reviews, you have to think about reaching out to your customers and consumers. Thus, you must encourage them to share their experiences to allow other people to benefit from your actions. You can opt for posters to put up in your lobby or leave a small ad on your website encouraging visitors to leave reviews in the comments. It is especially important to avoid offering them a counterpart in exchange for an opinion. Privilege the sincerity of the critics.
Google reviews are actually impressions, feedback left by customers that represent an online showcase for Internet users. This helps to get a general idea of the company from whom you want to obtain services or buy products. It is an excellent alternative to reassure Internet users and comfort them in their choices. You understand that these reviews are very important to businesses for the sole purpose of winning new leads and retaining customers. Unfortunately, a lot of businesses make the mistake of buying Google reviews because of their reputation, but also to increase the profitability of their brands online. We offer this article to help you better understand the different reasons why, as a business, you should never buy Google reviews.
