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Jim Patton, Realtor - Stanislaus ,Merced, San Joaquin Counties ( Aspire Home Real Estate    209-404-0816)

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2,436,470
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

OK, so let me share something. I moved to Montana 2 years ago, and the only agent I knew here said "Do Not Do Postcards - they do not work here". Well... I started a very specific targeted postcard campaign and sold 4 listings last year as a result and have 2 listings ready to go when the snow melts.... So...Don't listen to the naysayers, the post cards might work. Try it. 75 Cents sounds a little high- I'm not familiar with Wise Pelican (but will check them out) but take a look at vistaprint and expresscopy also....

Feb 25, 2022 06:28 PM
Rainmaker
1,052,321
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

Are they 6 by 9 double-sided color? If so $0.75 including postage is good. I use My Neighborhood Agent and they run sales all the time, so they can be a lot less than that. I definitely swear by postcard mailings. Always get listings from them.

Feb 25, 2022 07:13 PM
Rainer
417,221
Caroline Gerardo
Licensed in 20 states - Newport Beach, CA
C. G. Barbeau the Loan Lady nmls 324982

I recommend Vistaprint. The heaviest stock they have. Don't do EDDM. Don't print bulk mail on the back side. DO print thousands, as much as you can afford. Besides mailing hire a teen to door drop. Stack a few at your dry cleaner, hardware stores, and anywhere someone allows. Pretty photo of beautiful wholesome woman with a baby in front of house in Antelope Valley. "Jim just sold our house for highest price in XYZ call for the program"  Babies, dogs, happy houses don't get thrown out as fast...

Feb 25, 2022 06:00 PM
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Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Not familiar with this company.

I am all for postcard mailing / farming.   But it may take time to see a return.  You need to commit to the long term.  Consistent, and frequent mailouts.  Stay in touch with your people!

Feb 25, 2022 05:38 PM
Ambassador
3,587,960
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ
602-380-4886

Jim don't know about this particular company.  What I do know is plan on a committed campaign for at least a year to start gaining a lot of traction.  Of course that all depend on your neighborhood and how well you are known right now there. Good luck with it!

Feb 25, 2022 08:04 PM
Ambassador
3,345,257
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

Never heard of the company.  It's been forever since I mailed to a farm. No recommendations.  

Feb 25, 2022 04:16 PM
Rainmaker
5,772,575
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Jim,

I am not familiar with this company.  We find that local printers have good prices, and since we finicky,  I like to check on how they look, before a whole batch goes out.  Like Kat Palmiotti said, it should targeted.  A

Feb 25, 2022 08:55 PM
Rainmaker
1,556,848
Gary Frimann, CRS, GRI, SRES
Eagle Ridge Realty / Signature Homes & Estates - Gilroy, CA
REALTOR and Broker

Sounds like a good deal.  I remember a few years back paying 85 cents for 6X9 and had 500 sent.

Feb 25, 2022 08:32 PM
Rainmaker
901,902
Carla Freund
Keller Williams Preferred Realty - Raleigh, NC
NC Real Estate Transition & Relocation 919-602-848

I've not heard of them. Let us know how you like them.

Feb 26, 2022 05:42 AM
Rainmaker
1,197,555
Peter Mohylsky, Beach Expert
PMI. Destin - Miramar Beach, FL
Call me at 850-517-7098

I have used them and had positive results. 

Feb 26, 2022 04:48 AM
Rainmaker
5,104,931
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

I've heard of them, but have no experience with them. What I do like is that they don't insist on a minimum mailing, which many companies do.

Feb 26, 2022 05:55 AM
Rainmaker
5,217,433
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Been ages since I used postcards, so never heard of Wise Pelican. That said, postcards worked well when consistently done over time. Good luck!

Feb 26, 2022 04:31 AM
Rainer
195,422
Karen Climer
Demetree School of Real Estate - Orlando, FL
Teaching people to pass the real estate exam

I am a big proponent of using local companies.  Surely your city has a local print shop and mail house that can help you.

You can't say you support the local community, if you opt to use an internet based company rather than one that is owned by and employs people who live in your city.

Feb 26, 2022 09:33 AM
Rainmaker
5,868,699
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I haven't heard of them, but I create my own postcards, then have my print shop print them.

Feb 26, 2022 06:16 AM
Rainmaker
4,936,827
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

I would check out Printerqueenbee,com

Feb 26, 2022 09:39 AM
Rainmaker
1,844,301
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

I have heard of them & the price seems good for each piece. Don't forget that postage is increasing all the time.

Some of the companies just don't have good real estate related material. So keep shopping until you find a format you like.

Feb 26, 2022 06:16 AM
Ambassador
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Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

There are better deals out there, I got a quote a while back for around 30 cents per card, printed and mailed.

Feb 25, 2022 11:04 PM
Rainmaker
1,196,798
Doug Dawes
Keller Williams Evolution - 447 Boston Street, Suite #5, Topsfield, MA - Topsfield, MA
Your Personal Realtor®

I know nothing about them

Feb 26, 2022 12:54 PM
Rainmaker
764,033
Tony Lewis
Summit Real Estate Group - Valencia, CA
Summit Real Estate Group Valencia & Aliso Viejo

It is essential that if you use a postcard campaign that you do it regularly and consistently.  Otherwise it's a waste of time and money.

Feb 26, 2022 12:07 PM
Rainmaker
921,504
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

The method of marketing is less important than the message and follow-up.
If the message is "Thinking of buying/selling call Jim" success will be measured in single digits. BUT one $15,000 outcome in a 5,000 mailing and by any business standard, that is SUCCESS. Spend $3,750 to make $15,000. Every business owner will say that is how success is spelled.
However, that is a .002% response rate. A failure by marketing standards but still the results are spendable.
Consider the prime objective is LIST BUILDING. Once you have a list, marketing costs go down and response rate will reflect area mobility.
I offered via postcard a copy "Bailey Bluff - from slave camp to cush." The response rate was significantly more that .002. IN addition, mechanisms were in place to track to the address all responses. Well, I did have to write the book.
Partnering with the local Yogart shop presents exceptional list building opportunities.
Finally, if an agent must focus on the 90 market, the message must be more urgent, more controversial. Controversial means entering the conversation the recipient is already having. iBuyers, investors, HOAs, anything in the news are good RED-LETTER subjects if a problem is defined and one solution suggested. There is a lot of traction in challenging the common definition for Affordable Housing. The response will be to read the other four points the agent chose not to put on the post card.
LIke the local news, "For the rest of the story go to our website."
Self-selection mechanism will allow you to sort responses from 'good neighbor," to "URGENT."  And this allows the assignment of the appropriate nurture program.
In my opinion, before the first post card is sent, the sociology and infrastructure must be in place.
Plan properly then DO IT!

Feb 27, 2022 06:14 AM
Ambassador
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Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I use EDDM   which is less than 75 cents and already had a data base that I don't have to build.

Feb 26, 2022 12:42 PM
Ambassador
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Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
St. George Utah Area Residential Sales Agent

When sending out mailers, I have a local printer that can get it done quickly. Give them a try and see if they suit your needs. If they do the design and send them out, that looks reasonable to me. When you mail postcards, make sure you send them out regularly so people will recognize your brand. The best to you Jim!

Feb 26, 2022 04:04 PM
Rainmaker
529,983
Kathryn Acciari
Central One Federal Credit Union - Shrewsbury, MA
Mortgage Loan Originator

Thank you for posting this. I have been researching postcards too. Following.

Feb 26, 2022 03:51 PM