Fred Griffin Florida Real Estate, Licensed Florida Real Estate Broker (Fred Griffin Real Estate)

Spam prevention
Rainmaker
4,096,583
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

People say a lot of things.  What "they" say is more about "them".  "Find" what works best for you.  

Jul 31, 2021 05:18 PM
Rainmaker
4,205,996
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Barbara Todaro, the Queen of print media would say no! She perfected the use pf postcards and used newspapers successfully and incorporated social media into the mix.

Aug 01, 2021 05:04 AM
Rainmaker
1,887,818
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker, eXp Realty - Kalispell, MT
Helping your Montana dreams take root

I do.

 

I started a postcard campaign late last year to land owners of 5+ acres who live out of state. I've closed on one deal from that, have another under contract, two more nearing readiness for listing and about five more  who aren't ready yet.

 

I use newspaper advertising, which I just started a few months ago. I've had just a few calls from that so far but recently made some tweaks so we'll see how that goes.

 

Print media is alive for me.

Aug 01, 2021 05:03 AM
Rainmaker
1,386,718
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

No, judging by the amount of realtor and other solicitations I get in the mailbox.

Jul 31, 2021 11:10 PM
Ambassador
3,038,660
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I have used print successfully my entire career.  No plans to stop.

Jul 31, 2021 08:52 PM
Rainmaker
910,246
John Juarez
The Medford Real Estate Team - Fremont, CA
ePRO, SRES, GRI, PMN

I have one newspaper add that I run. The publishers is a friend and I want to support the paper.

Our Team sends out a monthly, snail-mail, newsletter.

Jul 31, 2021 06:32 PM
Rainmaker
701,302
Steve Higgins
RE/MAX Kelowna - Kelowna, BC

I still use newspaper advertising. 

Jul 31, 2021 06:19 PM
Ambassador
3,054,625
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

The postcards I receive these days from other real estate agents suggest that print media might be the next new old thing. I tract the activity in my community. In the last 18 months ... none of the listings are from the agents that mailed the postcard.  

 

Aug 01, 2021 08:03 AM
Ambassador
4,578,313
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

We have been hearing this for some time, and yet over and over agents provide data that indicate that print media can work, depending on what you are doing and your market.

Jul 31, 2021 08:27 PM
Rainmaker
4,113,125
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

I've done no print media advertising in home magazines, newspapers, etc. in probably a good 15 years. Stopping that had no impact on my business at all.

 

Do I use print in marketing materials and to keep in touch with my sphere. Absolutely. Then again, I don't consider that "media."

Aug 01, 2021 09:31 AM
Ambassador
2,603,515
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

I disagree. Quarterly mailings are successful for my business. Brick and mortar news agencies have become a part of the past here because everything has moved online but the paper is still printed and distributed. I do very little magazine advertising.

Aug 01, 2021 10:10 AM
Rainmaker
5,582,572
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Fred,

It really depends on the marketplace, and the once we have worked in the longest, we still create print pieces as well as digital pieces for our client's marketplace.  Both get read, and the feedback is great.  A

Aug 01, 2021 09:00 AM
Rainmaker
556,168
Lynnea Miller
Bend Premier Real Estate - Bend, OR
Premier Real Estate Service in Central Oregon

Postcards can still be effective.  And our flyer rack in our brokerage attracks buyers daily.

Aug 01, 2021 07:52 AM
Rainer
154,316
Ken Jones, Commercial Real Estate
Kenneth J. Jones, Inc. - Toms River, NJ

Fred Griffin Florida Real Estate As you noted in your question, print media encompasses a wide variety of products. So, I'll address each individually.

 

Direct mailing of postcards is no longer the "king" of marketing for leads (except for those who've been marketing the same area for more than a decade). But, it does have a place in the greater marketing strategy.

 

In general, newsletters typically provide a very low return on investment, and the same goes for homes magazines in most major markets.

 

Daily newspaper ads also have a very narrow beneficial use for most real estate agents in most major markets. However, some may reap a benefit from the hyper-local weekly and monthly publications.

 

In order for anyone, especially residential agents to be successful in generating a reliable flow of highly motivated leads, their marketing strategy MUST use multiple forms of marketing in sync with each other.

 

The days of being successful using a single marketing method are way back in the rearview mirror.

Aug 01, 2021 07:41 AM
Rainmaker
849,560
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

Not dead here. Newspapers are still being printed and agents are advertising in them, and we get constant post card mailings from numerous businesses including real estate. Most magazines contain mostly luxury home ads. I use post card mailing the most out of those. Most of the smaller papers around here have a " Business Card Corner" in back which is popular with many agents and other businesses. Most papers also have a digital edition online.

 

Aug 01, 2021 06:20 AM
Rainmaker
1,636,678
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

I think it really depends on the marketplace. There are certain neighborhoods in my area where I have been using print media. My last listing came from a Just Sold postcard and the buyers who contacted me last Sunday are renters who received a postcard. For me, it works.

Aug 01, 2021 09:42 AM
Rainmaker
2,079,029
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Until people forget how to read...print works. How we use it is unique to our market place. Is tied to the ROI and you adapt print to use it differently than earlier in your career or your approach next year. Life changes to make it interesting and a sport. 

Aug 01, 2021 06:00 AM
Rainmaker
883,124
Peter Mohylsky. Broker -BRIX REALTY
Miramar Beach, Florida - Santa Rosa Beach, FL
BRIX REALTY -DESTIN

disagree.  direct mail still works.  staying top of mind with folks

 

Aug 01, 2021 12:49 PM
Rainmaker
894,225
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

Wrong! Postcards and large print ads are my top ROI!
But I'm glad my competitors think it's dead. LOL

Aug 01, 2021 11:12 AM
Rainmaker
2,641,192
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Depends how the "print" is done. Is it functional? Attractive? Most importantly, it must answer this question thought by the recipient i.e. WHATS IN IT FOR ME? I have seen calendars, frameable portraits, and genuine  "free" value offers that prevail over production marketing junk

Aug 01, 2021 05:53 AM
Ambassador
5,405,712
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

Yes, it is dead.

We do send out a few cards, however as soon as the post office goes down and people start publishing email addresses for everyone then we will no longer need to send out cards.

Jul 31, 2021 07:44 PM
Ambassador
3,271,883
Anna Banana Kruchten CRS, CRB, Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ
602-380-4886

It still works for some if done consistently.   We don't because it's not needed.

Aug 01, 2021 04:55 PM
Rainer
272,025
Don Baker
Lane Realty - Eatonton, GA
Lake Sinclair Specialist

Not dead in my market, but every person/market is different.

Aug 01, 2021 01:50 PM
Rainer
103,887
Bobby Wallace
Vacant Land Solutions - Charleston, SC
Sell Your Vacant Land The Hassle Free Way!

Fred, now you know that you can't believe everything that a lot of people say (I could cite several examples, some ploitical, but I won't  😂  ) .

I use direct mail every week; I use newsletters every month; newspapers and magazines....been doing it for 35+ years. A "lot of those people" that said that years ago are no longer in the business. 😂

Aug 01, 2021 01:22 PM
Ambassador
1,376,755
Susan Emo
Sotheby's International Realty Canada - Brokerage - Kingston, ON
Kingston and the 1000 Islands Area

I advetise in a Waterfront magazine once a year because it tends to stay around longer and is looked at mainly by tourists from out of country which is primarily my Buyers.  However, our listings automatically go to several online newspapers such as NYT, WSJ and dozens of luxury online magazines.  I stopped print adverstising like Nina Hollander, Broker , many many years ago. 

Aug 01, 2021 10:03 AM
Rainmaker
888,387
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

Print media IS DEAD!
No real estate agent should spend a dime on paper, ink and stamps. Save your nickles and dimes to give to Zillow.
Leave all that print media non-sense to me. Be aware, I also don't get all twisted out of shape when someone knocks on my door. 
Reality is they BOTH work!

Aug 01, 2021 08:05 AM
Rainmaker
4,936,521
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Barbara Todaro would disagree with you.   I do snail mail some items, and I get very few pieces in my personal mail from other agents.   I get a print magazine from one of my preferred lender.

Aug 01, 2021 06:59 AM
Rainmaker
742,806
Carla Freund
Keller Williams Preferred Realty - Raleigh, NC
Carolina Life RealEstate & Relocation 919-602-8489

I think it depends on the target, the goal, and tracking for ROI. I do think it can work. Everyone sends emails and those get deleted. Postcards can help you get in front of home sellers. I have had people call me to sell after receiving my postcards.

Aug 01, 2021 10:38 AM
Rainmaker
1,722,500
Lyn Sims
Schaumburg, IL
Schaumburg Real Estate Agent Retired

I don't consider my postcards 'print media'. The newspaper is dead so I no longer advertise there. Just no ROI.

Aug 02, 2021 06:30 AM
Rainmaker
990,805
Doug Dawes
KW Evolution - Topsfield, MA - Georgetown, MA
Your Personal Realtor®

Print Media for business is not dead. Print media for news is

Aug 02, 2021 05:49 AM
Rainmaker
761,602
Brenda Mayette
Miranda Real Estate Group, Inc. - Glenville, NY
Getting results w/ knowledge & know-how!

Print media isn't dead in my world and is an integral part of the multi-faceted way I stay in front of people.  I use post cards, EDDM, newsletters & an ad in our hometown magazine.  I have heard about them ALL routinely from my sphere and beyond.  

Aug 02, 2021 04:39 AM
Rainmaker
644,948
Tony Lewis
Summit Real Estate Group - Valencia, CA
Summit Real Estate Santa Clarita & Aliso Viejo

Dead, absolutely not, changed forever, you bet.

Aug 04, 2021 05:34 PM
Rainmaker
220,436
Melanie Cameron
Coldwell Banker Sea Coast Advantage - Wilmington, NC
The Cameron Team

It's MOSTLY dead. It's not nearly what it once was. I do hyper targeting for the best results. I purchase an ad in a monthly magazine for a masterplanned community. If I do a postcard, it's due to a really great message, like selling two homes in the same area, especially if it's in the masterplanned community I already have a monthly ad in.

Aug 03, 2021 08:16 AM
Rainmaker
948,584
Elyse Berman, PA
Best Connections Realty, Inc. - Boca Raton, FL
Boca Raton FL (561) 716-7824 CRS, ABR, GRI,ePR

Personally no, but I think it can still be useful in the right situation.

Aug 02, 2021 12:39 PM
Rainmaker
4,010,230
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

I still use hand written nots and post cards and letters

 

Aug 02, 2021 12:04 PM
Rainmaker
6,603,298
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Most of our local newspapers are gone.

Post cards can be very effective.

Aug 02, 2021 08:39 AM