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Peter Testa
Nationwide Homes - Danbury, CT

All of the above. I market to buyers. I invite them to contact me to see the property. All listings offer a co-broke on MLS so I market to agents. The sellers want to see their property well represented too, so it's for all 3. 

Jan 08, 2020 07:27 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

I can't remember the last time one of my active buyers had interest in one of my listings. And that's fine with me... I don't like being a dual agent in any event. When I submit a complete listing into MLS and push it through my local real estate groups on Facebook or through LinkedIn, I'm marketing to other agents. When I put my listings out in social media and blogs I am marketing to prospective buyers.

Jan 08, 2020 07:51 AM
Doug Dawes
KW Evolution - Topsfield, MA - Georgetown, MA
Your Personal Realtor®

I've always marketed to everyone for the seller's benefit

Jan 08, 2020 08:11 AM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

Like Barbara Todaro, I market like I mean it! Ads are sent to my past clients, posted on social media sites and all major real estate sites for all to see. Here too!

Jan 08, 2020 07:57 AM
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

It IS for the seller's benefit to do both/all!

Reverse marketing and networking is the most powerful thing we do. Those buyers and agents are already interested in buying. They just need the right property.

Fish in a barrel. 

Jan 08, 2020 07:51 AM
Susie Kay
Ultra Real Estate Dallas Fort Worth - Plano, TX
North Dallas Specialist

I will do it all to sell the home and yes, it's for my seller's benefit.

Jan 08, 2020 04:30 PM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

If you market, will they come?  Maybe.  If you don't --- this may lead to other questions and some head-scratching.  

Jan 08, 2020 08:59 AM
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co Notary Services retired RE Broker

I had always marketed to Buyers Peter Mohylsky, Luxury Expert but you certainly have my curiosity up now even though I'm retired.

Jan 08, 2020 07:50 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


All of the above.  A

Jan 08, 2020 07:44 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Agent, buyers, neighbors

Jan 08, 2020 07:44 AM
Dan Pittsenbarger
Keller Williams Western Realty - Bellingham, WA
Improving Conditions

All of the above.

Jan 08, 2020 07:26 AM
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

All of the above and then some more...

Jan 08, 2020 04:41 PM
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

I market to buyers and other agents, my sellers are not always interested in seeing the marketing, just the results.

Jan 08, 2020 09:03 AM
Lyn Sims
Schaumburg, IL
Schaumburg Real Estate Agent Retired

'One of your leaders' = who? Aliens in a space ship? Aliens who run your company?

AR spreads the word to everyone. All my listings get indexed in G right away so it shows them to everyone/everywhere. If yours don't do that you need to make a change.

Jan 08, 2020 08:11 AM
Rose Mary Justice
Synergy Realty Pros - Dandridge, TN
Synergy Realty Pros

All are important.  

Jan 08, 2020 07:49 AM
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

the more eyes that see a listing the better the value of the marketing.... marketing is also a factor of Branding.... as I always say, "market like you mean it".... 

Jan 08, 2020 09:57 AM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

1. The Neighborhood of the listing

2. My Buyer's List

3. My entire Database (branding)

4. Other agents out of I sell many of my listings to inbound buyers.

Jan 08, 2020 07:40 AM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

All of the above ... I market the holy heck out of the property casting a wide and deep net.  

Jan 08, 2020 06:30 PM
Wayne Zuhl
Remax First Realty II - Cranford, NJ
The Last Name You'll Ever Need in Real Estate

D. All of the above.

Jan 08, 2020 01:19 PM
Katina Hargrove 352-551-0308
Stake Your Land Realty, Inc. - Eustis, FL
Broker/Owner, GRI,SFR, REALTOR®

For the benefit of all.

Jan 09, 2020 06:13 AM
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

I market them to potential buyers, other agents and my sphere - and not just for the sellers' benefit but, to SELL the listings!

Jan 08, 2020 08:51 PM
Tom Bailey
Margaret Rudd & Associates Inc. - Oak Island, NC

The more people that see a listing, the better

Jan 08, 2020 07:12 PM
Abby Stiller
REMAX Realty Group - Cape Coral, FL
Professional Bilingual Realtor (239) 284-8637

All of the above

Jan 08, 2020 05:03 PM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

It is for sale. Let everyone know!

Jan 08, 2020 01:27 PM
Diana Zaccaro Broker Associate
Tropical Beachside brokered by eXp - Cocoa Beach, FL
"The Accidental Blogger" Cocoa Beach, Florida

Absolutely! The more exposure my listings get, the more the seller benefits.


Jan 08, 2020 11:45 AM
Tony Lewis
Summit Real Estate Group - Valencia, CA
Summit Real Estate Santa Clarita & Aliso Viejo

I try to sell my listing to anyone that will buy them.  Marketing goes in every direction available and affordable.

Jan 08, 2020 10:16 PM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

I go MLS on a listing and results come pouring in. That's all I know. Of course if I had potential buyer list I would use it and if I knew buyer agents and their product criteria I would key into that as well....Find results!

Jan 08, 2020 04:54 PM
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

We’re all about the ROI

Jan 08, 2020 01:14 PM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD


Jan 08, 2020 10:57 AM
Ryan Huggins - Thousand Oaks, CA - Thousand Oaks, CA
Residential Real Estate and Investment Properties

All, by various methods.

MLS: Agents

Portals, blogs, social media, videos and the rest of the 3+ hours of manual marketing work I do per each new listing: for unrepresented buyers and for me to show my value above and beyond the "list it and pray" agents.  Plus, if I find an unrepresented buyer and get to represent both sides, it's a win-win for both parties!

Jan 08, 2020 09:32 AM
Eva B. Liland Century 21 Doug Anderson
Century 21 Doug Anderson - Lancaster, CA
Glad to be of Service 661-714-1643

I list it in our local MLS for all agents to see. Sometimes I contact an agent personally if I have something that I know he/she is looking for.

Jan 08, 2020 08:57 AM
Don Baker
Lane Realty - Eatonton, GA
Lake Sinclair Specialist

all of the above.  I mean marketing to buyers does benefit the sellers as does marketing to other agents.

Jan 08, 2020 08:55 AM
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

We are putting out personal home on the market and I have already touched base with agents I know work our area.

Jan 08, 2020 08:42 AM
Greg Cremia
Shore Realty of the Outer Banks - Nags Head, NC

All marketing should be towards buyers. The comments in mls should NOT be to other agents they should be aimed at buyers because those comments are syndicated all over the place. Agents don't buy listings, buyer do. Have you ever seen a car commercial aimed at car salespeople?

Jan 09, 2020 04:47 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I write the verbiage for a buyer, do posts everywhere and push to social media.   You never know where the right buyer will come from.

Jan 09, 2020 08:27 AM
Rae Hoffman
Roots & Wings Realty Group / eXp Realty - Katy, TX
Real estate agent serving the Katy area

Always. Be. Marketing.

How I market a listing depends in part on the target buyer.

  • Always – Sign and riders
  • Always – Announcing the listing on our Facebook page, and other social media accounts.
  • Always – All team agents share those posts.
  • Always – Schedule one of the buyer agents on our team to do an open house the first weekend after listing, mainly to find them potential buyer clients, add to our investor list when they're as-is listings, and of course, show the property to potential buyers.
  • Always – listing descriptions that target who we think the end buyer wil be. For retail, we will talk about features, the neighborhood, tax rate, and make the description emotionally based. For listings that will likely be bought by an investor, we focus on features and condition and mention the ages of big ticket items, and if the item is working or needs repair and any potential modifications we think may improve the property's final value post-rehab. We gear these listing descriptions to be analytical.
  • Always – Facebook and Instagram stories discussing our listings and open houses we have available that week.
  • AS-IS sales – If the listing is an as-is sale that targets investors, I will email it to a list of agents whose contact info I've procured from past deals that I know work with investor clients a lot.
  • AS-IS sales – If the listing is an as-is sale that targets investors, I will email it out to a list of investors that have voluntarily signed up to receive notifications of my investor special listings.
  • AS-IS sales - If the listing is an as-is sale that targets investors, I will post it in local investor groups on FB. Check their rules. And it needs to truly be a deal that would interest investors. If you start posting listings in those groups that are 3% under retail, you'll get deleted pretty quick. My rule of thumb for it qualifying to be posted in those groups is buy and hold listings that would rent at 1%+ of the sales price + any rehab that needs to be done, or potential flips where the ARV - minus repairs leaves at least a 15% spread.
  • Always – We share the listing to local Facebook groups that focus on AREA real estate. 
  • AS-IS sales - Facebook ad campaigns targeting real estate investors within 15 miles of the property.
  • Retail Sales - Facebook ad campaigns targeting potential homebuyers within 15 miles of the property.
  • Retail Sales where the home fits first-time homebuyer price range - Facebook ad campaigns targeting first-time homebuyers and renters within 15 miles of the property.
  • Always unless we anticpate multiple offers within a few days – Video marketing of the property via YouTube.
  • Always – We have a featured listings tab on our website that showcases our listings.
  • Always – Professional photos. I don't care if there's no flooring and boarded up windows. We send a professional photographer. First impressions happen online and they are everything. 
  • High end - Dedicated domain name that forwards to a custom listing page on our website, with a custom rider on the sign with domain name.
  • Retail – We send mailers to the subdivision announcing the home as being for sale. Residents can be the best sales people to convince their friends they need to check out a house in their neighborhood, and it gives us an excuse to touch new people we don't know. 
  • Always – Ask for the share. We we post listings, we encourage people to share it, especially if they're from the direct area of the listing.
  • Always – Answer the dang phone. Do not send phone calls to voicemail, especially in the first few days after launching a new listing.
  • Always – Mention neighborhood amenities. Do not assume buyers realize the neighborhood has a pool and tennis courts. 
  • Always – Pay attention to presentation. We run our listing descriptions through Grammarly to ensure we catch typos and grammar mistakes. To me, your listing isn't just advertising the house that's for sale; it's also showcasing your as a professional and what clients can expect when working with you. 
Jan 09, 2020 10:27 PM
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

You fully promote and tell the story of each listings unique qualities, you should be promoting the neat area each is in. People don't want to be sold anything. Just tell the story with all the rich details with helpful links for buyers, sellers, the World of whoever is tracking your marketing Peter Mohylsky, Beach Expert . That said I do market to a niche and tailor make the presentation with that lifestyle in mind. Each ad for the same property is not copy and paste the same nor is the photo/video array. Different buyer, different needs. Don't waste their time with one size fits all.

Jan 09, 2020 11:38 AM
Krista Jenkins, REALTOR®
klm Real Estate - Lubbock, TX
Residential sales and retail & office leasing

It seems to me with residential listings if they are in the MLS, the answer is "all of the above". In my experience, many buyers have already searched extensively before they even contact an agent. I very rarely will act as an intermediary. 

Jan 14, 2020 08:41 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Potential buyers and other agents that have buyers


Jan 12, 2020 09:49 AM
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West - Carlsbad, CA
Presence, Persistence & Perseverance

If the potential buyers are in our database, then , "YES"

Jan 11, 2020 08:41 AM
John Juarez
The Medford Real Estate Team - Fremont, CA

By listing a property on the mls, it is marketed to all agents and sent to all pertinent real estate websites so that the property is widely advertised for potential buyers on behalf or our seller clients. We also attend local marketing meetings to spread the word to our agent body. We also hold open  houses to attract buyers who will be notified by social media of the events.

Jan 10, 2020 10:48 PM