Jim Patton, Realtor - Stanislaus ,Merced, San Joaquin Counties ( Aspire Home Real Estate    209-404-0816)

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Ambassador
3,058,272
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

I have never done paid FB advertising. I do post to FB business pages from my WP site.  FB to me is not the place to promote real estate.

Jan 04, 2020 01:25 PM
Rainmaker
1,723,555
Lyn Sims
Schaumburg, IL
Schaumburg Real Estate Agent Retired

Yes it works but you have to do it faithfully. It's best to join a group to teach you how with landing pages, etc.

Jan 04, 2020 02:26 PM
Rainmaker
4,102,632
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Not me.

Jan 04, 2020 01:25 PM
Rainmaker
4,214,037
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Sounds like you need to seek the advice of Anita Clark

Jan 04, 2020 02:41 PM
Rainmaker
4,122,158
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

I've done it from time to time to promote a listings... got nothing.

Jan 04, 2020 01:21 PM
Rainmaker
508,283
Susie Kay
Ultra Real Estate Dallas Fort Worth - Plano, TX
North Dallas Specialist

I have not gotten a single good lead from fb advertising.  

Jan 04, 2020 02:54 PM
Rainmaker
1,901,261
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co Notary Services retired RE Broker

On occassion my secretary would post a listing on FB and it got a lot of FB activity but nothing in the real world Jim Patton 

Jan 04, 2020 02:46 PM
Rainmaker
546,583
Tom Bailey
Margaret Rudd & Associates Inc. - Oak Island, NC

No I have not! I think it is throwing good money after bad

Jan 04, 2020 01:59 PM
Rainmaker
2,404,554
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Yes, it can work for listings and for targeting new buyers and sellers too. Like Debe Maxwell, CRS mentioned, short and to the point (with a call to action) works best for me.

Jan 05, 2020 02:47 AM
Ambassador
4,259,392
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

I have advertised open houses and have been very pleased with the results. No real suggestions or tips - just follow the prompts and make your ads short, sweet and to the point!

Jan 04, 2020 08:52 PM
Ambassador
5,413,483
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

It does a good job of bringing in more buyers for our listings.

Jan 04, 2020 08:38 PM
Rainmaker
5,571,934
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

I  have not, but Anita Clark is the one to ask about Facebook.... she's an expert....

Jan 04, 2020 01:51 PM
Rainmaker
762,472
Brenda Mayette
Miranda Real Estate Group, Inc. - Glenville, NY
Getting results w/ knowledge & know-how!

I typically use it to promote listings.  Sellers like to see it out there.  I can't specifically say it has worked although when another Realtor told me that he was tired of my posts in his news feed, I took that as a "win".  It does underscore your branding efforts.  You need to be consistent with anything you do on social media.  It doesn't cost a ton and certainly can't hurt.  Good luck! 

Jan 05, 2020 11:18 AM
Rainmaker
535,236
Steven Nickens
Wailea Realty - Wailea, HI
R(S)GRI ABR, Maui Real Estate Hawaii

With new listings or just solds, a $25 add is worth your money.

Jan 05, 2020 04:49 AM
Rainmaker
758,986
Debra Leisek
Bay Realty,Inc Homer Alaska - Homer, AK

I have had good success with Facebook and boosting ads 

I think it depends on where you are selling real estate 

it works in Homer Alaska but probably wouldn't in New York City!

As with all advertising you must be consistent and constant

We advertise our listings along with events, weather and photos... and we have good success with people contacting us and working with us as a direct result of our Facebook presence

Good Luck and Anita Clark is a weath of information on all things Facebook!      

Jan 05, 2020 12:01 AM
Ambassador
4,582,242
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

I have only done some boosting. It had gotten me some additional likes on my pages but that's it.  Anita Clark is the expert here on Facebook...perhaps she will weigh in. And she write a terrific Facebook Friday post every week.

Jan 04, 2020 07:54 PM
Rainmaker
6,613,253
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Follow the advice of Anita Clark

Jan 04, 2020 05:19 PM
Rainmaker
1,387,778
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

I did a long time ago.  I did not find it gave a positive ROI, so I ceased.  I used it to attract unrepresented buyers for my listings (dual agency is allowed out here).

Jan 04, 2020 04:25 PM
Rainmaker
949,029
Elyse Berman, PA
Best Connections Realty, Inc. - Boca Raton, FL
Boca Raton FL (561) 716-7824 CRS, ABR, GRI,ePR

I tried it a couple of times and got nowhere.  I just post to my business pages.  You got the right information - Anita Clark is the one to ask.

Jan 04, 2020 03:25 PM
Rainmaker
991,615
Doug Dawes
KW Evolution - Topsfield, MA - Georgetown, MA
Your Personal Realtor®

I haven't personally but I know others that use FB ads all the time and are satisfied

Jan 06, 2020 07:09 AM
Rainmaker
1,925,314
Anthony Acosta - ALLATLANTACONDOS.COM
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

I don't advertise in Facebook

Jan 05, 2020 04:00 PM
Ambassador
2,607,030
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

I used FB ads to give my listings more exposure. Waste of time and money, in my opinion. The only people that 'liked' them were across the world with names I wouldn't even dare try to pronounce. They may have been paid to click...

Jan 05, 2020 09:48 AM
Rainmaker
4,017,105
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

I post my listing on it and pay for it.

Jan 05, 2020 09:14 AM
Rainmaker
1,738,513
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Like any sort of marketing and/or advertising, you have to be consistent with it. It depends a lot on what you expect to accomplish. Is it for exposure or the sale of a specific property?

There are tangible and intangible benefits to advertising. Just because you didn't get a direct sale doesn't mean that bit of advertising didn't have an impact.  Exposure has future value... but consistency is critical. 

Jan 05, 2020 07:36 AM
Rainmaker
224,551
Eva B. Liland Century 21 Doug Anderson
Century 21 Doug Anderson - Lancaster, CA
Glad to be of Service 661-714-1643

I boost a post and get good views but have not been able to anything that I know of from FB. On the other hand, I have also used Facebook Marketplace to post a listing. By doing that, I got inundated with Messenger posts from potential buyers that didn't qualify.

Jan 05, 2020 06:23 AM
Rainmaker
556,968
Lynnea Miller
Bend Premier Real Estate - Bend, OR
Premier Real Estate Service in Central Oregon

Facebook advertising has recently changed.  We have encouraged marketing to a niche based on a radius which you used to be able to do in Facebook.  Now, we have to advertise to anyone 18 years and older with a radius of 15 miles.  Doesn't work as well as before!

Jan 04, 2020 07:15 PM
Rainmaker
5,591,480
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Check Anita Clark's post, she would be able to answer this from her expertise.  I am not of FB when it comes to real estate...A

Jan 04, 2020 03:20 PM
Rainmaker
1,640,186
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West - Carlsbad, CA
Presence, Persistence & Perseverance

Yes and lots of bottom-feeders appear

Jan 05, 2020 08:41 AM
Rainmaker
535,339
Rose Mary Justice
Synergy Realty Pros - Dandridge, TN
Synergy Realty Pros

I use facebook but not paid ads. Local sale pages work well and a business page.

Jan 05, 2020 07:46 AM
Rainmaker
2,808,236
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

I'm not a real estate agent, but yes, have tested it for email sign ups and so far has a strong ROI.  Of course I monetize my list so it's easy to figure out the math.  Next week we are going to test retargeting with my new course.

Definitely do some testing and optimizing.

 

I know some big local real estate agents that have been very successful w/ this.  And, as Lyn Simms says, once you find a model, do it consistently.  totally agree w/ Anita too.

Jan 05, 2020 06:29 AM
Rainmaker
889,177
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

It is my opinion that FB advertising is the ONLY advertising a new or growing agent needs to do.

Now, two things are NEED TO KNOW.

1. You can't do it with the tools available to consumers. For results to brag about you must use a FB authorized developer. They have tools we don't have.

2. Do not advertise real estate but do message solutions.  The CTA and landing page will sort the 90 day market from the upstreamers.

Now, this is were local market research is essential. Market research purposed open houses is the pixie dust that makes it all work.

Every AR participant reading this will thinks they know what that means.  

Sent from Dodgeball Penalty Box

Jan 04, 2020 04:36 PM
Rainmaker
1,232,727
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

I use paid ads for Open Houses (yes that worked) and I have used it for specific promotions I've run, gaining interaction and engagements that created leads to drip on. But, I do not regularly buy paid advertising for my services at all, as I'm a working by referral REALTOR.

Jan 06, 2020 07:12 AM
Rainer
20,826
John willson
LINESGRAPH - Las Vegas, NV
2D, 3D Floor Plan Rendering & Drafting Services

Yes, I usually boost some of my most engaged post in Facebook, if you have a very specific audience you need to reach. If you add multiple filters on their Interest & behaviours then the cost increases further. I have used multiple paid ad services for my floor plan & real estate image editing services companies and most of the times they do work.

Jan 09, 2020 03:46 AM
Rainmaker
4,943,909
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I have boosted a couple of posts, and never brought any business, but sure I did something wrong.

Jan 07, 2020 04:05 PM
Rainmaker
645,848
Tony Lewis
Summit Real Estate Group - Valencia, CA
Summit Real Estate Santa Clarita & Aliso Viejo

They don't seem to work but I keep trying due to targeting and the cost.

Jan 06, 2020 09:13 PM
Rainmaker
911,486
John Juarez
The Medford Real Estate Team - Fremont, CA
ePRO, SRES, GRI, PMN

I use Facebook only to keep in contact with friends and relatives and not for business.

Jan 06, 2020 06:03 PM
Rainmaker
396,350
Julie A. Black
KAUAI DREAMS REALTY Kauai Real Property Specialist - Kapaa, HI
CLHMS, CRS, GRI, Realtor, Broker

Occasionally we will boost posts. It is successful as far as name recognition. I don't expect more out of it. It's part of our marketing plan and a way to get in front of customers, referrals sources and others. Many of my leads/sales are a combination of marketing sources. FB included.  

Jan 06, 2020 02:12 PM