5,583,278
direct mail marketing would "assure you" that everyone will at least "glance" at your marketing piece.... if they're interested, they will save it or call you....
-
Andrew Mooers | 207.53...
Houlton, ME
-
Debe Maxwell, CRS
Charlotte, NC
-
Kathleen Daniels, Prob...
San Jose, CA
-
Bob "RealMan" Timm
Minot, ND
-
Doug Dawes
Topsfield, MA
-
Michael Jacobs
Pasadena, CA
-
Ron and Alexandra Seigel
Carpinteria, CA
-
Carol Williams
Wenatchee, WA
-
Wanda Kubat-Nerdin - W...
St. George, UT
5,104,931
Not enough information about the particular market to determine best form of marketing.
-
Kris Collis, Associate...
East Stroudsburg, PA
-
Kathleen Daniels, Prob...
San Jose, CA
-
Karen Climer
Orlando, FL
-
Doug Dawes
Topsfield, MA
-
Ron and Alexandra Seigel
Carpinteria, CA
-
Carol Williams
Wenatchee, WA
-
Wanda Kubat-Nerdin - W...
St. George, UT
-
Michael Jacobs
Pasadena, CA
-
Bob "RealMan" Timm
Minot, ND
2,178,553
If I were still active and needed to make that decision in MY market
I would probably drill down to specific neighborhoods with direct mail, which would be much less than a 2 mile radius and far less than 5000.
There is a BIG variation in neighborhoods within a 2-mile radius and I would not target them all. I would choose the ones that fit my niche.
-
Kris Collis, Associate...
East Stroudsburg, PA
-
Debe Maxwell, CRS
Charlotte, NC
-
Nina Hollander, Broker
Charlotte, NC
-
Kathleen Daniels, Prob...
San Jose, CA
-
Bob "RealMan" Timm
Minot, ND
-
Doug Dawes
Topsfield, MA
-
Michael Jacobs
Pasadena, CA
1,197,097
Direct mail is my answer but my market is different? unique? I am reaching out to homeowners who do not live here and own a second/vacation property.
But how do you really measure effectiveness? Make your phone ring.
-
Debe Maxwell, CRS
Charlotte, NC
-
Kathleen Daniels, Prob...
San Jose, CA
-
Bob "RealMan" Timm
Minot, ND
-
Doug Dawes
Topsfield, MA
-
Wanda Kubat-Nerdin - W...
St. George, UT
-
Michael Jacobs
Pasadena, CA
-
Peter Mohylsky, Beach ...
Miramar Beach, FL
1,513,143
I have done well with a large banner at the little league and have never done a billboard.
-
Kris Collis, Associate...
East Stroudsburg, PA
-
Debe Maxwell, CRS
Charlotte, NC
-
Doug Dawes
Topsfield, MA
-
Wanda Kubat-Nerdin - W...
St. George, UT
-
Michael Jacobs
Pasadena, CA
-
Bob "RealMan" Timm
Minot, ND
-
Nina Hollander, Broker
Charlotte, NC
1,502,998
Direct mail has the largest chance of getting someone who is interested. I know several agents out here who do the shopping cart or school banners for 5+ years. They cannot directly link one deal or client to that.
Personally, I tune out billboards and banner signs, unless I need them to give someone directions ("I'm under the Jim's car repair banner"). I've read the local newspaper once this year. I at least see the mailer as it goes to the trash.
-
Kris Collis, Associate...
East Stroudsburg, PA
-
Debe Maxwell, CRS
Charlotte, NC
-
Nina Hollander, Broker
Charlotte, NC
-
Kathleen Daniels, Prob...
San Jose, CA
-
Bob "RealMan" Timm
Minot, ND
-
Doug Dawes
Topsfield, MA
5,772,575
Annette,
I would love to pick one of those you shared. However, I have NO IDEA what your market is like. Our client in Napa has 3 billboards and gets lots of call off the billboard which she changes with the seasons. She continues to rank #1 in sales...Different market than Florida...Each market is unique! A
-
Kris Collis, Associate...
East Stroudsburg, PA
-
Nina Hollander, Broker
Charlotte, NC
-
Bob "RealMan" Timm
Minot, ND
-
Karen Climer
Orlando, FL
-
Doug Dawes
Topsfield, MA
-
Michael Jacobs
Pasadena, CA
4,572,117
Consistency and a well-executed plan helps. Not willy- nilly. Nothing wrong with willy or nilly but when those two are in cahoots. . .watch out.
-
Debe Maxwell, CRS
Charlotte, NC
-
Kathleen Daniels, Prob...
San Jose, CA
-
Bob "RealMan" Timm
Minot, ND
-
Doug Dawes
Topsfield, MA
-
Ron and Alexandra Seigel
Carpinteria, CA
-
Wanda Kubat-Nerdin - W...
St. George, UT
3,125,763
Target Marketing to like-minded consumers is best in this case-other farmers who may be looking to expand or know someone looking to relocate/buy. Landandfarm and Farmflip might be a couple of good online resources plus good signage if property visible from well-traveled roads.
-
Debe Maxwell, CRS
Charlotte, NC
-
Nina Hollander, Broker
Charlotte, NC
-
Kathleen Daniels, Prob...
San Jose, CA
-
Bob "RealMan" Timm
Minot, ND
-
Doug Dawes
Topsfield, MA
-
Michael Jacobs
Pasadena, CA
1,239,901
eliminate those who bought last 2 years from your mailing list. Make sure the realtors names are also removed.
-
Kris Collis, Associate...
East Stroudsburg, PA
-
Debe Maxwell, CRS
Charlotte, NC
-
Bob "RealMan" Timm
Minot, ND
-
Doug Dawes
Topsfield, MA
-
Wanda Kubat-Nerdin - W...
St. George, UT
-
Michael Jacobs
Pasadena, CA
2,390,620
None of the above were as effective for me as simple signage Annette Lawrence , Palm Harbor, FL 727-420-4041
-
Debe Maxwell, CRS
Charlotte, NC
-
Kathleen Daniels, Prob...
San Jose, CA
-
Doug Dawes
Topsfield, MA
-
Carol Williams
Wenatchee, WA
-
Wanda Kubat-Nerdin - W...
St. George, UT
-
Michael Jacobs
Pasadena, CA
1,844,291
4 - as I've done the rest & can't document any business coming from them even though 'they should' be seen by more eyeballs.
-
Debe Maxwell, CRS
Charlotte, NC
-
Kathleen Daniels, Prob...
San Jose, CA
-
Doug Dawes
Topsfield, MA
-
Wanda Kubat-Nerdin - W...
St. George, UT
-
Michael Jacobs
Pasadena, CA
-
Bob "RealMan" Timm
Minot, ND
1,196,798
I would say #4 is the best way
-
Debe Maxwell, CRS
Charlotte, NC
-
Nina Hollander, Broker
Charlotte, NC
-
Kathleen Daniels, Prob...
San Jose, CA
-
Bob "RealMan" Timm
Minot, ND
-
Doug Dawes
Topsfield, MA
7,836,134
Local newspaper.
-
Debe Maxwell, CRS
Charlotte, NC
-
Bob "RealMan" Timm
Minot, ND
-
Doug Dawes
Topsfield, MA
-
Michael Jacobs
Pasadena, CA
-
Wanda Kubat-Nerdin - W...
St. George, UT
1,543,662
Marketing for what purpose?
Until you state your objective, advice is futile.
-
Kris Collis, Associate...
East Stroudsburg, PA
-
Debe Maxwell, CRS
Charlotte, NC
-
Nina Hollander, Broker
Charlotte, NC
-
Karen Climer
Orlando, FL
711,852
I would stick with direct mail. Or direct Facebook marketing.
-
Bob "RealMan" Timm
Minot, ND
-
Debe Maxwell, CRS
Charlotte, NC
3,345,091
I agree with Nina Hollander - a deeper dive is needed here to properly analyze.
-
Bob "RealMan" Timm
Minot, ND
-
Nina Hollander, Broker
Charlotte, NC
5,216,398
In most areas number 4 would be the most effective.
-
Debe Maxwell, CRS
Charlotte, NC
-
Bob "RealMan" Timm
Minot, ND
6,393,179
As a former farm boy I still have a hard time with calling marketing campaigns "farming".
If faced with the above options I may choose either 4 or 5, direct mail or hiring some kids to do some door knocking.
1-3 are generally ineffective ways to waste some money.
-
Bob "RealMan" Timm
Minot, ND
961,383
I would look at other options. Of these, I would choose the Little League option as I would be active in the organization.
-
Bob "RealMan" Timm
Minot, ND
417,221
I would pay someone to give me the name of owner, phone, and home address. EDDM each a post card 6 cents X 3000 two times $2600 postage + printing $600. = $3200 then call them all and knock on the doors of the owner occupant in the farm. BUT what is it you want from them? Where is the location of the farm? I think billboard is easily missed or ignored. Little league is only for a small percentage of parents of children - may only be seen by 200 of your target so that's a big NO. Newpaper price is too cheap and one time ad - not effective - are you talking about a tiny ad in the classifieds?
-
Kris Collis, Associate...
East Stroudsburg, PA
5,229,945
I don't know about your market but, for mine, it's #4 hands-down!
-
Bob "RealMan" Timm
Minot, ND
5,868,482
1,598,452
1,311,397
629,608
225,526
Direct mail gets you in front of people, and newspapers gives you an ad that people will notice if you place it EVERY week. It's the consistency that matters. Banners and billboardswork as long as it's there every week. Try them all, at least once and see what works tin your area
2,241,053
No billboard law in Maine so scratch that marketing insertion. Direct mail to the farm is my pick. Pull back on the frequency a hair and use that money for some facebook advertising. But above all that blog post a week at least on everything from listings to local community happenings, history, subdivisions, everything in that burg area covered.
536,943
1,090,637
If you want to reach the most people as quickly as possible, direct mail is your best bet. I found that people will read and hold on to a good, informative marketing piece sent via direct mail...I've had phone calls from people who received my mailing 2 or 3 years ago and keep it until they were ready to proceed.