Jason E. Gordon, Sr Loan Officer, CMA, CMPS, CDLP, CDRE, RCSD, CDPE (CMG Mortgage, San Diego, CA)

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Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

 Of course...I'll gie you a REAL answer.

Some agents choose not to have a LinkedIn profile BECAUSE they know lenders and other peddlers of things (seo, websites, lead gen, RE brokers, health insurance, video makers, coaches, get wealthy in real estate)  will use that profile to hit agents specifically up for business. We get enough of that on FB.

Reason #2. No stats have supported the idea that active home buyers or sellers look for real estate or agents on LinkedIn.

REASON #3. With the 100's of other locations where the agent can be found on relevant sites, by those important to their business (buyers and sellers) LinkedIn is not so important.

Now, if indeed B2B was seen as a viable way to grow business with 'haven't mets' then agent should have a profile on LinkedIn. If the agents busienss price point is middle managers who use LI, then its a good idea.

AGENTS/LO when you have a referral for someone buying/selling Bozark AK, do you ever use LI to identify an agent?

I believe LI is most relevant to those 100's of industries targeting the job hopping population. That typically does not apply to real estate agents UNLESS the agent details their 'graphics' skills and a media company see an opportunity to get an agent to hop.

I have dormant and active alieas on LI and have a good feel for how and when LI becomes beneficial.

Nov 04, 2019 09:28 AM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
CEO of Vision Drive Realty - Coastal San Diego

I think everyone that owns a business or makes a living in sales should be on LinkedIN and use it to help connect others. I see LinkedIn as a great way to refer people to other people, thus building good will.

No system is perfect, there are those that use AR, LI, FB, etc. for good as intended and evil as their lack of character would suggest. 

I'm a LI and FB user and then YouTube. I'm not big on Twitter or Instagram, as Barbara Todaro suggests, there's only so many ours in a day for this digital arena and ROI / priorities dictate how I spend my time.

Nov 04, 2019 09:57 AM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

"Bonafide" for who?  The reasons why anyone finds or doesn't find various tools useful or beneficial are countless.  I assume this may be a rhetorical question.  LI works for some.  Not so much for others.  

Nov 04, 2019 08:34 AM
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Yes, because some people take the stance of "social media is pointless."  I have a LI profile, from back in the days when it first started as a business job networking site.  Back in my tech days, it was quite useful in getting interviews.  Now it's more of a "social network" than a jobs board and has strayed from the vision that made it unique.


I still use it, but have not seen any results worth speaking of from it.

Nov 04, 2019 10:02 AM
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

Obviously you have prejudged it's influence & range. 

Nov 04, 2019 10:04 AM
Mimi Foster
Falcon Property Company - Colorado Springs, CO
Voted Colorado Springs Best Realtor

I was the #1 Realtor on LinkedIn in the country for almost a year. It gained me nothing except that I just got to repeat that, and I got to blush at conferences when the speakers pointed me out in the crowd . I have a profile. I've never had anything but solicitations from the platform, so my profile is there, but I don't do anything to promote it. I'm not sure it's a Realtor's best friend as it might be for some other industries. 

Nov 04, 2019 02:52 PM
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

Not really, but I understand agents overwhelmed by the never ending onslaught of solicitations not wanting to use it as much.


Nov 04, 2019 12:33 PM
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

Many people don't know how to use LinkedIn to it's full cabability and aren't really interested in learning is my guess.

Nov 04, 2019 12:06 PM
Karen Climer
Demetree School of Real Estate - Orlando, FL
Teaching people to pass the real estate exam

Can you define what you mean by "bona fide" reason?

I can't think of any situation where someone gave a fictitious reason why they aren't on LinkedIn are pretty honest about why they aren't.  So what do you mean by bona fide reason?


Nov 04, 2019 10:17 AM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

possibly, because there are only so many hours in a day....and some sites are more beneficial than others.... 

Nov 04, 2019 09:50 AM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Sure, personal preference!

Nov 04, 2019 09:48 AM
Peter Testa
Nationwide Homes - Danbury, CT

Some people just don't roll with the changes or make excuses why it's not for them. I have always had one, as long back as I can remember. If you work at anything it's a good idea because it costs nothing, can't hurt you & might help you. 

Nov 04, 2019 08:11 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Does it really do something to enhance one's business? No reason not to have one, but I don't think there's any real downside to not having one. I just get tons of solicitations from mortgage lenders, inspectors, coaches, etc. through my LinkedIn Profile... and frankly, that irritates me.

Nov 04, 2019 02:03 PM
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co Notary Services retired RE Broker

I never felt the need for one Jason E. Gordon and no one has ever asked me if I have one (I do and have no clue as to why). I always looked at LinkedIn as a job resume site and some of us will never be comfortable working for someone else so why bother?

Nov 04, 2019 12:39 PM
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

They don't like technology? They don't like social media? They are already very busy? They don't like getting sales emails? They never heard of it? There could be a lot of reasons. If you know an agent or loan officer who isn't on it, perhaps asking them the question would result in a great response.

Nov 04, 2019 12:33 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


It is a matter of preference and what works and the marketplace one is in.  Linked In is not the only way...A  

Nov 04, 2019 08:19 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

I think it's a matter of personal preference. Some might not want to deal with profile updating, and getting lots of requests to link up

Nov 04, 2019 01:40 PM
Roy Kelley
Retired - Gaithersburg, MD

The choice is up to the individuals.

Nov 04, 2019 12:27 PM
Rose Mary Justice
Synergy Realty Pros - Dandridge, TN
Synergy Realty Pros

Annette has your answer.  I get nothing from LinkedIn.

Nov 04, 2019 11:40 AM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
St. George Utah Area Residential Sales Agent

Professional choice. I have one on LI but seldom use it now. AR is my favorite platform!

Nov 04, 2019 10:32 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

Depends on their audience, only my corporate clients find me on LI, most of our clients find us on FB or AR.

Nov 04, 2019 10:27 AM
Raymond E. Camp
Ontario, NY

Like other social platforms, no one abides by the rules and it is none of your business what some do.

Nov 04, 2019 10:24 AM
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ

I know a number of highly successful people with no social profiles and they intend to keep it that way for privacy.

Nov 04, 2019 03:21 PM
Wayne Zuhl
Remax First Realty II - Cranford, NJ
The Last Name You'll Ever Need in Real Estate

Depends on your definition of bonafide.

If they don't have a LinkedIn Profile, I'm sure they think their reason is bonafide.

Nov 04, 2019 02:08 PM
Peter Mohylsky, Beach Expert
PMI. Destin - Miramar Beach, FL
Call me at 850-517-7098

Strong question, but social media is not for eve .

Nov 04, 2019 01:29 PM
Richard Weeks
Dallas, TX
REALTOR®, Broker


Nov 04, 2019 11:11 AM
Alan May
Jameson Sotheby's International Realty - Evanston, IL
An offer you can't refuse!

I have a LinkedIn profile, but to my knowledge it hasn't produced a single bit of business in real estate.

So I can't see any bonafide reason why I should have a Linkedin profile.

Nov 04, 2019 04:41 PM
Anthony Acosta - ALLATLANTAcondos.com
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

It's a personal choice and not my place to judge others for their choice one way or another. 

Nov 04, 2019 03:51 PM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

Frankly I can't think of a good reason to have one.  It's not a social place, it's not a marketing place.  I do have one, but it doesn't bring me business and it doesn't bring me new connections I don't already have.  

But to each their own I guess.  

Nov 04, 2019 03:13 PM
John Juarez
The Medford Real Estate Team - Fremont, CA

I have many, many LinkedIn connections.

Too many of them want to linkup just so they can solicit business.

Nov 04, 2019 04:30 PM
Jason E. Gordon
CMG Mortgage, San Diego, CA - San Diego, CA

Sounds like a bit more clarification about what I meant by "bona fide" might be in order.

While I don't use LinkedIn for marketing, and I certainly do not blast market on this platform (or any other), it is a mainstream social media business-related platform where consumers look...oftentimes before making a buying decision.

I've had countless clients offer up in conversation the fact that they "checked me out on LinkedIn" after being initially referred to me.  These conversations have reinforced my desire to have a "complete profile" listed on LinkedIn (as I know it's typically "not just me" they are investigating at that time).

The fact that it is free to set up, is the only mainstream "business related social media platform" out there, and oftentimes viewed by Consumers before selecting their professional, I ask why someone wouldn't take advantage of this free exposure (i.e. whether they have a bona fide (aka justifiable) reason not to utilize a platform where the consumer is looking).

Annette Lawrence , Palm Harbor, FL 727-420-4041 -- you had a wonderful response, which I appreciate...THANK YOU!


Nov 04, 2019 01:51 PM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC

I can't personally IMAGINE why, Jason...but, to each their own!

I recently Closed a deal that a past client connected me with someone relocating to the area via LI. Corporate America definitely uses it - a lot!

Nov 04, 2019 09:48 PM
Valeria Mola
SIB Realty - Miami, Sunny Isles Beach - Sunny Isles Beach, FL
305-607-0709 SIB Realty Condos for Sale and Rent

No idea.

Nov 04, 2019 07:07 PM
Evelina Tsigelnitskaya
SIB Realty - Sunny Isles Beach, FL

No, I don't think there is any reason. 

Nov 04, 2019 06:18 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I cannot think of one, they SHOULD have one.

Nov 11, 2019 02:39 PM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services


A business model that differs from those who feel they need a LinkedIn profile. 

There are some people in the world (in the AR community as well) that believe their way of being, thinking, feeling and doing is the only way! It's such a strong belief it is like a religion. It is a major turn off for me. Yet, I believe to each their own. 



Nov 05, 2019 07:42 AM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Lazy perhaps ignorant or having results without it. Subjective here

Nov 05, 2019 06:39 AM
MichelleCherie Carr Crowe .Just Call. 408-252-8900
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

I find that it's lenders, vendors and affiliates I don't know who contact me on LI.

Nov 04, 2019 10:54 PM