Spam prevention
Ryan Huggins - Thousand Oaks, CA - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Lead generation would be any task that one performs where there is an expectation of getting the contact information for a potential new client.  I'd also broaden the definition to include "unintentional lead gen" such as hiking with a group and the topic of real estate comes up and someone is interested in finding out more.


As far as conversion, that starts with lead classification and qualifiication.  I don't work with leads that are "too far out" from doing anything.  I prefer leads that are ready to go within a short time frame.  For leads outside my preferred time frame, I don't pursue them.  Ones inside my time frame, conversion is easy because they're ready to become clients and it's usually straight off to a lender and then showing property.  Or it's straight off to a listing contract.

Aug 29, 2019 08:12 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Way too broad a question.... so many ways of generating leads and converting them. 

Aug 29, 2019 07:28 AM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

Like some have mentioned I find the question too broad. I am not into converting people ... I let them convert their self.  It works for me. 

Aug 29, 2019 08:54 AM
Sandy Padula & Norm Padula, JD, GRI
HomeSmart Realty West & Florida Realty Investments - , CA
Presence, Persistence & Perseverance

That dependdds on the prospecct profile. I use DISC to determine that then work them

Aug 29, 2019 08:48 AM
David Gibson CNE, 719-304-4684 ~ Colorado Springs Relocation
Colorado Real Estate Advisers LLC - Colorado Springs, CO
Relocation, Luxury & Lifestyle residential


Here’s my definition for marketing aka lead generation. “Starting and nurturing meaningful conversations.” While there are hundreds (thousands) of ways to do this, the best has always been person to person.

People do business with people they know, like and trust. They have to have met you and had some interaction before they can like you and trust you. 

I would focus on ways to meet people, especially people who may be new to the area or who may be likely to buy or sell.



Aug 29, 2019 08:22 AM
Richard Weeks
Dallas, TX
REALTOR®, Broker

It is defined by my daily prospecting activity.  If they contact me I will convert them.

Aug 29, 2019 07:40 AM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

The approach to converting depends on how you generated those leads. 

Aug 29, 2019 05:13 PM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

We have many tools out there filling the pipeline, conversion generally starts with a call to set the appmt then moves on from there.

Aug 29, 2019 01:20 PM
Valeria Mola
SIB Realty - Miami, Sunny Isles Beach - Sunny Isles Beach, FL
305-607-0709 SIB Realty Condos for Sale and Rent

No idea, Peter Mohylsky 

Aug 29, 2019 12:18 PM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Any inquiry where I can follow up!

Aug 29, 2019 10:13 AM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Volumes of information could be explored in finding an answer.  

Aug 29, 2019 08:36 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

I agree with Nina Hollander .  Books have been written on the subject, and each year several more books are written.  A

Aug 29, 2019 07:34 AM
Evelina Tsigelnitskaya
SIB Realty - Sunny Isles Beach, FL

I am with Nina Hollander 

Aug 29, 2019 10:32 PM
Lynnea Miller
Bend Premier Real Estate - Bend, OR
Premier Real Estate Service in Central Oregon

Lead generation is when you have a legitimate name and contact information on a potential buyer or seller.  You convert them when you get them into contract.

Aug 29, 2019 09:59 PM
John Juarez
The Medford Real Estate Team - Fremont, CA

Our Team generates leads from numerous sources,

The conversion is the difficult, time consuming, arduous part.

Let's just say that you have to have a plan and commit to the plan.

Aug 29, 2019 06:32 PM
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co Notary Services retired RE Broker

I can only define it for me Peter Mohylsky . For me effective lead generation only came by getting out of bed, putting one foot in front of the other, and getting out there to participate in the community. Physically meeting people was the only effective lead generation for me.

Aug 29, 2019 11:51 AM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Nina has your answer....

Aug 29, 2019 08:03 AM
Mark Mitchell
Mortgage Broker London Ontario - Algoma, ON
Mortgage Broker London Ontario

The finds of new clients I suppose would be the simplest definition.


Aug 31, 2019 03:16 AM
Roy Kelley
Retired - Gaithersburg, MD

Serious efforts are needed.


Aug 30, 2019 02:09 PM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Prop. Mgr, Wenatchee, WA

I think you know what lead generation is.  As far as conversion, I find out what they want and expect then show and explain how I can provide it for them.  They also need to like and trust you. 

Aug 30, 2019 11:49 AM
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

Lead Gen = Prospecting & Marketing

Aug 30, 2019 06:28 AM
Wayne Zuhl
Remax First Realty II - Cranford, NJ
The Last Name You'll Ever Need in Real Estate

Lead generation is an umbrella term to describe all of the ways a salesperson finds potential clients. Converting them is as individual as clients are.

Aug 30, 2019 05:59 AM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

Simply put any system that generates leads. Then you work hard to get leads, you need to work hard to convert them. 

Aug 30, 2019 05:19 AM
Ron Tissier
Chapman Hall Premier Realtors (404) 580-9069 - Atlanta, GA
Defining Homes. Defining Lifestyles.

Great question Peter Mohylsky!  As you know, lead generation comes in many forms/types and from so many different avenues.  The bigger question IMHO, is how do you convert those leads once you get them?  In this day and age when almost no one answers their phone from an unknown number, (myself included), lead conversion will continue to be a growing problem for anyone in a sales related career.  Ideally, having working systems in place will provide a steady paycheck.


Sep 28, 2019 08:31 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

The process of garnering more business.    Stay in touch with them until they unsubscribe.

Sep 18, 2019 07:40 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

It is what I do daily by calls, direct mail and more.


Sep 02, 2019 11:58 AM
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

Lead generation is a global term that needs more clarity when conversion is considered.

For example, some activities are for the purpose of 'list building' with the anticipation there is long term potential based on the mobility of the area.

Or, if the intent is the capture the "90 Day Market' the message and process is no longer an 'attritiation' candidate but one a greater focus and urgency.

More data needed.

Sep 02, 2019 06:29 AM
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

lead are anyone who comes into a portal or in personal contact. Nuture is the next objective, then conversion, then delivery.

Aug 31, 2019 07:04 AM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC

Oh, I could write a book on this one - painted with a very broad brush!

Most of my 'leads' are generated from repeat and referral business. Second would come from social media and third from my website. I have written & updated the site to generate leads from there. 

Conversion is another story - web leads are responded to immediately and the follow-up is also swift, consistent and PERSONALIZED to THE LEAD - not generic.

Aug 31, 2019 06:53 AM
Catherine Coy
Vista Pacific Realty - Huntington Beach, CA
Reverse Mortgage Purchase

I make a distinction between a "contact" and a "lead."  A contact is made when you speak to an adult about your services.  A lead is generated when that contact indicates interest, of any time period or degree, in your services.

Conversion may be immediate (say, by setting an appointment during the first contact) or long term (through consistent direct marketing).  Either way,  lead generation is the name of the game. 

Aug 30, 2019 08:58 PM