Spam prevention
Rainmaker
195,165
Dario Ferreira
Attleboro, MA
Internet Marketing

Asking questions gets the most results.

Especially if the questions are connected to some action the lead just performed - for example, the lead saved properties, returned to view properties after x time, etc.

Not a fan of time-based drips, but a big fan of action-based outreach.

Keep emails/texts short.

Mar 29, 2019 10:11 AM
Ambassador
4,259,392
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

I use IXACT as my CRM - they have templates that you can tweak to make your own for leads that come in through your website. 

Mar 29, 2019 09:10 AM
Rainmaker
4,122,153
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

I don't use templates. I have written my own letters. I also don't believe in that steady drip, drip, drip.... people just know when they are being dripped.

Mar 29, 2019 09:21 AM
Rainmaker
991,615
Doug Dawes
KW Evolution - Topsfield, MA - Georgetown, MA
Your Personal Realtor®

No template her Gary but will be on the lookout in the answers

Mar 29, 2019 10:15 AM
Rainmaker
4,046,379
Richard Weeks
Dallas, TX
REALTOR®, Broker

What is your call to action?  I think it would be better to create your own.

Mar 29, 2019 09:59 AM
Rainer
128,259
Pam Gordon
HomeSmart Realty Group - Colorado Springs, CO
Your Colorado Springs Realtor!

Inner Circle, Break through broker, Buffini and Co, Top Producer, all have some.

Mar 29, 2019 09:07 AM
Rainer
19,442
Julio Vasiu
IXACT Contact - North York, ON
IXACT Contact a ‘next generation’ real estate CRM

I would like to note that I work for IXACT Contact, a real estate CRM. I  wanted to mention this as my opinion might be considered bias and I want you to make your own decision.

We actually offer 60 days free to ACTIVE RAIN Members. 

 

List of PRE-Written DRIP Campaigns. 

When you Click any of the DRIP Campaigns, the campaigns would look something like this. 

 

Mar 29, 2019 08:48 AM
Rainmaker
5,591,480
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Gary,

Why not create your own?  Personally, I hate being dripped to.  So, I would not subject someone to something that annoys me.  Perhaps someone here knows of one.  A

Mar 29, 2019 08:43 AM
Ambassador
3,058,272
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

Oh Please don't drip me a river. 

Mar 29, 2019 11:28 AM
Rainmaker
5,571,934
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

I don't use any templates.... 

Mar 29, 2019 10:47 AM
Rainmaker
1,723,555
Lyn Sims
Schaumburg, IL
Schaumburg Real Estate Agent Retired

Gosh there are so many that I'm sure you can Google some great stuff. Has to fit your presonality. 

Mar 29, 2019 10:37 AM
Rainmaker
6,613,248
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

I used Top Producer for many years.

My experience is that targeted mass email is effective.

Mar 29, 2019 08:54 AM
Ambassador
2,607,030
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

I send personalized campaigns form my local MLS. It works just fine!

Mar 29, 2019 06:45 PM
Rainer
2,425
Deanna Zavah
WNY Metro Roberts Real Estate - Town of Tonawanda, NY
Residential Real Estate Sales

Buffini and Co has great drip campaigns...I tend to make my own email with local data and tips.

Mar 29, 2019 12:40 PM
Rainmaker
1,707,423
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

I would use Upwork or Fiverr to get some customs.

Mar 29, 2019 11:34 AM
Rainmaker
1,924,214
Anthony Acosta - ALLATLANTACONDOS.COM
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

My brokerage provides a CRM system at no cost and there is a drip campaign as part of the service. 

Mar 29, 2019 11:11 AM
Rainmaker
1,901,261
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co Notary Services retired RE Broker

I'm not a template type of guy. If I receive correspondence (mail or email) that smacks of "Dear Sir" it goes right in the trash Gary Meek .

Mar 29, 2019 11:05 AM
Rainmaker
889,177
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

Drip campaigns?  Why not! After all they cost nothing to implement.

And it seems I am on the drip campaigns of COUNTLESS companies. Everything started innocently. I needed information and product. They had product and information. A PERFECT MATCH.

But then, things went wrong. I made my purchase, got the info needed. Now, how often you think think a read anything from those companies who helped me make my Lenticular printing decisions? ZERO!

My suggestion would be to delve deeply into the PERFECT FIVE STEP SALES LETTER and understand what is actually being done.

I would then suggest developing a vivid image of the solution(s) you are offering.

The drip campaign I suggest is for the highly engaged audience, only 5 five in duration, each letter presenting how your solution is faster, easier, cheaper or better with a Kick a$$ call to action.

For more insight, delve into Opendoor, Offerpad, Purple brick and of most importance, Rocket Mortgage. The psychology behind their marketing is impressive. But agents tend to think it's about fees.

Now, if you are skeptical, then plan B comes to mind. Nearly all CRMs, such as WiseAgent, offer free trials (and no credit card) where you have opportunity to pillage and plunder to your hearts content. Yep, when you compile your 77 year drip campaign, be sure to share it with all of us.

Mar 29, 2019 10:50 AM
Rainmaker
1,596,606
Valeria Mola
SIB Realty - Miami, Sunny Isles Beach - Sunny Isles Beach, FL
305-607-0709 SIB Realty Condos for Sale and Rent

No.

Jun 30, 2019 10:54 AM
Rainmaker
4,943,891
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I do my own newsletters.

Apr 15, 2019 02:41 PM
Rainmaker
4,017,105
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

I use sharper agent.com

Mar 30, 2019 02:14 PM
Rainmaker
1,154,075
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

A reminder you are looking for business. Send out every holiday

Sam Shueh

Mar 30, 2019 01:19 PM
Rainer
401,843
Gary Meek
GM2 - Roseville, CA
(916) 995-9385

Thank you everyone for the wonderful comments and interaction.  It is so appreciated that each of you took time to engage here.  I am confident in the direction we are going now.

Mar 30, 2019 12:50 PM
Ambassador
3,758,192
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

 Looks like everybody has a different answer when it comes to templates...

Mar 30, 2019 10:12 AM
Ambassador
5,413,483
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

My CRM does a nice job with this, just set it and forget it.

eEdge.

Mar 29, 2019 05:42 PM
Rainmaker
4,214,037
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

I used to develop my own but look for suggestions from templates!

Mar 29, 2019 02:36 PM
Rainmaker
1,387,778
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

I've looked at a couple but never found one I liked enough to implement.  I do like Dario Ferreira's comments on what makes a good campaign though.

Mar 29, 2019 12:11 PM