3,043,162
They are two totally different styles of advertising. First, google adwords for real estate are way more expensive than FB ads are currently.
But the purpose is different, different audiences, different goals.
Google adwords is like display advertising, you get like 3 lines, short copy, direct to the sales message or to a landing page to then retarget later.
You have to get through a lot more leads in google ads than for organic leads.
Facebook ads- most of the time agents do them wrong and then complain they are not working.
Facebook ads need to story form, long copy, like going to a party, building relationships first before you expect business.
I do a FB live every Thursday at 3 p.m. eastern time. I did 10 sessions on just facebook marketing.
Ask to join, it is free:
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Roy Kelley
Gaithersburg, MD
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Bernard Gibbons
San Ramon, CA
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Katerina Gasset
Provo, UT
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Barbara Todaro
Franklin, MA
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Anthony Acosta - ALLAT...
Atlanta, GA
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JoAnn Moore
Georgetown, DE
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Doug Dawes
Topsfield, MA
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Joyce Marsh
Daytona Beach, FL
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Nina Hollander, Broker
Charlotte, NC
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Anita Clark
Warner Robins, GA
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Michael Jacobs
Pasadena, CA
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Debe Maxwell, CRS
Charlotte, NC
5,229,945
I believe Anita Clark & Katerina Gasset would both tell you that FB is more cost-effective and to use good SEO tactics to capture the search engine views on your website/blog.
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Kathleen Daniels, Prob...
San Jose, CA
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Bernard Gibbons
San Ramon, CA
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Barbara Todaro
Franklin, MA
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Anthony Acosta - ALLAT...
Atlanta, GA
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Lyn Sims
Schaumburg, IL
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Doug Dawes
Topsfield, MA
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Nina Hollander, Broker
Charlotte, NC
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Richard Weeks
Dallas, TX
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Katerina Gasset
Provo, UT
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Bob Crane
Stevens Point, WI
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Michael Jacobs
Pasadena, CA
4,572,117
I have thoughts but not on this subject though I bet you will receive lots of "information". Good luck.
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Kathleen Daniels, Prob...
San Jose, CA
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Anthony Acosta - ALLAT...
Atlanta, GA
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Doug Dawes
Topsfield, MA
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Nina Hollander, Broker
Charlotte, NC
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Gita Bantwal
Warwick, PA
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Richard Weeks
Dallas, TX
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Ron and Alexandra Seigel
Carpinteria, CA
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Bob Crane
Stevens Point, WI
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Debe Maxwell, CRS
Charlotte, NC
711,852
Have done both and find Facebook much cheaper, but dynamic searches on Google PPC are very good and cost effective.
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Bernard Gibbons
San Ramon, CA
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Katerina Gasset
Provo, UT
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Doug Dawes
Topsfield, MA
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Nina Hollander, Broker
Charlotte, NC
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Michael Jacobs
Pasadena, CA
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Debe Maxwell, CRS
Charlotte, NC
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Bob Crane
Stevens Point, WI
11,747
Google can be really great if you have a specific idea of the keywords you're paying for. Having a specialized person to do the analytics makes sense with Google because its easy to waste a lot of money going after the wrong keywords for your audience. Facebook is easier for an individual to do their own tests, different ad types or target groups. Facebook is much more affordable so it's ok if you are just getting visability or followers, wheras PPC is really more sales converstion focused.
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Bernard Gibbons
San Ramon, CA
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Katerina Gasset
Provo, UT
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Doug Dawes
Topsfield, MA
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Michael Jacobs
Pasadena, CA
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Nina Hollander, Broker
Charlotte, NC
5,772,575
Bernard,
It depens on your market and your targets. It does make a difference where you are. Our expertise and opinion on both of these venues is in the high end of the market. I think you have good information and experts here. I just looked at your profile, you are with Compass and that is the high end. I know your area well. Wishing you great success. A
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Bernard Gibbons
San Ramon, CA
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Katerina Gasset
Provo, UT
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Doug Dawes
Topsfield, MA
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Michael Jacobs
Pasadena, CA
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Nina Hollander, Broker
Charlotte, NC
6,393,154
I have heard that the roi on fb is higher than G ppc
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Doug Dawes
Topsfield, MA
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Nina Hollander, Broker
Charlotte, NC
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Debe Maxwell, CRS
Charlotte, NC
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Michael Jacobs
Pasadena, CA
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Bob Crane
Stevens Point, WI
4,882,355
I have no experience with either.
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Doug Dawes
Topsfield, MA
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Michael Jacobs
Pasadena, CA
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Nina Hollander, Broker
Charlotte, NC
3,345,091
BEWARE: I caution you on hiring people to work on your website or SEO services. There are some people phishing in the Rain for business. I've been burned more than once. I am not alone. I know of many others in the Rain that unknowingly hired the same people. Some got their money back and some did not.
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Katerina Gasset
Provo, UT
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Debe Maxwell, CRS
Charlotte, NC
7,836,129
Follow the posts by Anita Clark.
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Katerina Gasset
Provo, UT
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Debe Maxwell, CRS
Charlotte, NC
5,583,278
follow the direction given by Katerina Gasset she's well versed....an authority on this....
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Bernard Gibbons
San Ramon, CA
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Katerina Gasset
Provo, UT
2,220,323
Katerina Gasset has your answer.
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Katerina Gasset
Provo, UT
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Anthony Acosta - ALLAT...
Atlanta, GA
1,844,271
You can drill down better in FB - that's where I would put my hard earned $. It makes a difference everywhere, in every market if you can target the best people with your dollars.
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Bernard Gibbons
San Ramon, CA
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Katerina Gasset
Provo, UT
1,196,798
There are people in AR that are more knowledgable about your question than I. I'm really very old school.
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Anthony Acosta - ALLAT...
Atlanta, GA
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Doug Dawes
Topsfield, MA
5,216,398
No experience with either but you can't go wrong listening to Katerina Gasset on the subject.
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Katerina Gasset
Provo, UT
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Doug Dawes
Topsfield, MA
921,504
FB wins. In my opinion FB is the ONLY marketing an agents needs to do. Although anticipated significant changes from FB, they have done little that affects me.
My FB marketing is managed by a marketing company who also does other forms of more important 'on-line' activity for lead gen.
PPC has proven beneficial to me as a test platform for quickly seeing the words that work and where. They are bogus ads simply to see which way the wind is blowing. Actually, this was one mechanism used in a recent report I shared.
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Katerina Gasset
Provo, UT
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Doug Dawes
Topsfield, MA
2,182,502
Any advertising that charges per click could have run away costs !
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Kodama Koi Farm
Mililani, HI
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Doug Dawes
Topsfield, MA
5,104,931
I don't do PPC so I'm not very useful in this discussion.
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Doug Dawes
Topsfield, MA
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Michael Jacobs
Pasadena, CA
4,434,127
1,725,996
When we did PPC...years ago, we used as effectively Bing PPC
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Katerina Gasset
Provo, UT
1,502,998
FB is not as cost effective as it once was. It's now the go-to piece of advice on the net and with the gurus. I've seen prices double or triple now that it's being saturated.
Personally, I'm of the mind to not give FB any money, given their anti-privacy and political views.
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Debe Maxwell, CRS
Charlotte, NC
4,800,082
1,712,676
1,598,452
5,868,482
3,986,258
1,311,397
Hi, Bernard Gibbons. Personally, I do neither. Our Team does advertise on FB. I have no idea how effective it is.
4,936,605
2,462,740
What works best? Whatever you commit to, learn to use, and can tweak via a/b testing to generate the results you want. Of the 2, I spend my money on FB ads. They work for me.
Katerina has outlined both choices very well...try them and see which one works best for you.