Peter - I am not quite sure of "marketing presence" but updating/revising/even revisiting one's marketing can and likely does occur as needed or ongoing instead of annually if I understand the question. 

What do you mean by marketing presence?

I don't know exactly what you mean by updating marketing presence. On some level, I like consistency... you build a brand that people recognize and you don't want to confuse them with frequent changes.

I do not wait for the year to end or start, i do it when needed. 

If it's not broken I do try to make it better. 

What is a marketing presence

I did when I was active 

It comes out of my pores...

I'm not sure what you mean.  

we make adjustments to our marketing presentation several times throughout the year.... market conditions change and we must follow suit.... 

It updates when necessary.

As needed, not annually.

I am with Nina Hollander - can you be a little more specific?  What do you mean by marketing presence? 

As needed.

No.  Only when needed.

yes, when the dunce caps finally release the info at RM. I update my sites & blog.

If anything  change in my profile yes.

Keeping up with the marketing of my business & listings is a constantly evolving project throughout the year. 

Absolutely! At least annually. I try to be more current.

if that means altering what I'm doing to reach more people, I update more often than annually - more like whenever I have the time and/or set asides to improve or add something new.

Not any more.

Some changes brokerage they make an impression. 

I changed all this year, I left Metro Brokers.

I have to say every 6 months

I update as much as is needed

Not annually...continuously.

No.

When I was an active agent, I updated my market presence almost daily by blogging. That's what I considered market presence.  I'm not sure what your definition of "market presence" is.

We don't pay much attention to the EOY updating carousel. It is all about what we feel works best at any time of the year

I update my marketing presence every day that my feet hit the floor Peter Mohylsky, Investments 

I have made many changes over the years.

This is an ongoing process, Peter - it's ever-changing so, if you wait to do it once a year, you'll be behind the 8-ball!

Peter,

We are constantly refining our clients marketing presence.  Marketing is a moving target, people change, circumstances change, psychographics change, which is why, we are constantly doing research.  What does not change is the brand and the why it does business.  A